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I have spent my entire career focused on digital publishing. From ad operations to monetization strategy to client service to ad tech stack configuration, I have had a variety of roles which has provided broad exposure to many aspects of the business. Having worked for smaller niche publishers and larger public companies, I also have a well-rounded view of the complexities and challenges that companies in different stages of growth must face. As the founder of a consultancy that works with publishers of all shapes and sizes, we are uniquely positioned to have a broad view of the digital media landscape. What I love most is working with smart, driven people to accomplish great things. This might include major projects with lots of moving parts and strategic thinking or ongoing management of basic tasks and functions which allow the publishers’ business to thrive. Whatever the assignment, within an industry that is constantly evolving, my team aims for perfection in everything we do. If our clients wouldn’t recommend us to a friend or colleague without hesitation, we would not be in business. Our obsession is delivering exemplary service and value for publishers and media companies of all shapes and sizes.
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Coo/Cfo & Co-FounderMyfbaprep Jun 2017 - PresentSunrise, Florida, UsMyFBAPrep is the largest Amazon FBA prep and e-commerce fulfillment network in the United States. We handle all merchandising aspects on Amazon for 3P marketplace sellers and omnichannel ecommerce fulfillment including integration with all majorecommerce platforms including Shopify, Magento, BigCommerce and WooCmmerce. #amazon #fba #3pl #retail #logistics #fulfillment -
Founder & Partner360Ops Mar 2009 - PresentWe are an ad operations outsourcing and strategic consulting firm focused solely on lowering costs and increasing yield for digital publishers. Many of our clients are in the Business/Finance, Health/Wellness/Food and Lifestyle verticals, but we work with media companies across all categories.We deliver the highest standard of service for teams that sell directly. For publishers with programmatic offerings, we ensure that each impression goes to the highest bidder by increasing competition and utilizing the most advanced technology. Most importantly, we help publishers filter out the noise and focus on driving real long-term results.Our services minimize the cost of executing online campaigns while providing access to many decades of experience. From campaign trafficking to performance optimizations to detailed reporting, we offer a flexible suite of services that is bespoke to each client. Leveraging relationships across the industry, 360ops is able to connect publishers with the technology providers, demand sources and platforms that align with their strategic objectives. -
Svp, Revenue OperationsRefinery29, Inc. Feb 2014 - Jan 2018Brooklyn, New York, UsResponsible for all aspects of Refinery’s media business, from pricing, packaging and planning in pre-sale to execution and delivery in post-sale.Led all monetization efforts across Refinery29.com and social platforms including Facebook, Snapchat, Instagram, and others. Managed ad product to ensure sales team had access to the most innovative technology, data/targeting capabilities and impactful ad units.Direct management of Account Management, Ad Operations and Social Distribution teams, totaling over 60 employees. Ensured that every brand partner received the highest level of service and that KPIs are contemplated in program creation and delivered against in execution. -
Vice President, Advertising OperationsThestreet Oct 2010 - Mar 2012New York, Ny, UsResponsible for the delivery, measurement and performance of all advertising revenue across TheStreet’s network of properties. Supervised cross-functional department communication and product management. Managed all vendor and partner relationships, evaluated and selected new technology providers. Managed ad operations team of 7 employees. -
Director, Advertising OperationsThestreet Jun 2008 - Oct 2010New York, Ny, UsManaged integrated advertising and sponsorship campaigns across TheStreet.com network of assets. Responsible for implementation, troubleshooting, and reporting of all ad campaigns. Managed the creation and development of all integrated sponsorship packages. -
Director Of OperationsMirixa Corporation Apr 2007 - Jun 2008Launched the first online advertising network dedicated to the U.S. pharmacy industry, specifically focusing on independent pharmacies. Created Mirixa’s product strategy and advertising solutions roadmap to support direct sales efforts. Designed the companies operations structure and negotiated/installed DART for Publishers and DART Sales Manager.
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Director, Advertising OperationsRevolution Health Group May 2005 - Apr 2007UsCreated RHG’s advertising and sales operations department to support sales efforts, implement all internal and paid media, and maximize revenue for RevolutionHealth.com and other network sites. As an employee of RHG’s first acquisition, facilitated the integration of 6 different companies and the expansion from 10 employees to over 300. -
Manager, Advertising And MarketingMydna Media (Acquired By Revolution Health Group) Dec 2004 - May 2005Responsible for all search engine marketing (SEM) and advertising operations for a growing eHealth publisher. Managed sales support and client services for a team of 8 account executives. Positioned the company to be the first acquisition made by Revolution Health Group in 2005.
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Marketing/Business Development AnalystMydna Media Dec 2003 - Dec 2004Constructed and executed audience acquisition strategy for health-focused online publisher. Built and maintained SEM accounts with over half a million keywords and a budget of $5MM per year. Formed distribution partnerships with leading online health publishers.
Bart Boughton Skills
Bart Boughton Education Details
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Rollins CollegeEconomics -
St.Edward'S UniversityFinance
Frequently Asked Questions about Bart Boughton
What company does Bart Boughton work for?
Bart Boughton works for Myfbaprep
What is Bart Boughton's role at the current company?
Bart Boughton's current role is Operations & Digital Marketing Entrepreneur.
What is Bart Boughton's email address?
Bart Boughton's email address is ba****@****ops.com
What is Bart Boughton's direct phone number?
Bart Boughton's direct phone number is +121296*****
What schools did Bart Boughton attend?
Bart Boughton attended Rollins College, St.edward's University.
What skills is Bart Boughton known for?
Bart Boughton has skills like Digital Media, Online Advertising, Analytics, Sem, Web Analytics, Seo, Advertising, Digital Strategy, Social Media, Google Analytics, Product Management, Ad Networks.
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