Bart Brooks Email & Phone Number

New York, New York, United States

I am overseeing the Nasdaq.com homepage, global nav, and other key sitewide elements from a product strategy lead point of view. For most of my career, Nasdaq.com's business news section was B2C oriented, and the vast majority of our site visitors are retail investors looking to make smart investing decisions for their portfolios, and it had been my job to cater to that audience.In early 2024, Nasdaq's leadership has pivoted to making the website almost entirely aimed at a B2B audience, and my part is to help facilitate that transition, with a focus on audience intelligence, lead gen, gathering first party data, telling the Nasdaq story, and leveraging emerging technologies such as AI to better understand our users and to create a premier user experience for potential customers and clients.

Greater New York City Area

I managed and oversaw business news content that appeared on Nasdaq.com, working with a number of writers, contributors, and syndication partners, doing everything from managing partnerships, onboarding writers, helping develop story ideas, copy editing their work, publishing it through our CMS, leveraging best SEO practices, and more.In addition, I also helped manage and update key site areas (such as the homepage and other sections), build new sections, develop newsletters, study audience metrics and trends, troubleshoot and validate technical work done by our dev team, collaborate with our UX, sales, and marketing teams, and more.I use HTML, Microsoft Office, Adobe Analytics (and Omniture SiteCatalyst), Jira, Tridion, Photoshop, and other tools.

Morristown, Nj

My primary responsibility was to manage the homepage for NJ.com and SILive.com. In addition, I helped train our newsrooms in SEO best practices, managed the Parental Guidance vertical and the bloggers who contributed to that section, assisted our users and newspaper partners when they had technical issues, revised pages, took on numerous special projects and much more.

Jersey City, New Jersey; Morristown, New Jersey

I managed the homepage, updating it in the mornings, afternoons, and sometimes on nights and weekends. I learned and shared SEO tips and tactics with our newsroom partners. I developed pages and engaged in projects designed to maintain or enhance NJ.com and SILive.com, and to generate more website traffic.Some examples include building a page dedicated to our popular 'Real Housewives of New Jersey' page; updating our site index; rebuilding our Contact Us page, and more. I also helped manage our Proms coverage, wrote content as needed (including, it must be said, Power Rankings for MTV's Jersey Shore, but more usually articles that were either SEO plays or meant to engineer audience engagement). I also developed a popular special photo gallery series focused on real estate listings (this was well before Zillow Gone Wild!), which generated substantial, reliable pageviews.

(See NJ.com section)

I was responsible for coordinating the efforts of the print edition with the BostonNOW.com website mainly by performing content management tasks, interacting with our bloggers, working with the newspaper to bring more elements of the website to print and coming up with innovative, user-driven content. The main focus of my job was publishing print articles on BostonNOW.com and collaborating with our bloggers. BostonNOW shut down in April 2008, because of Iceland's economy (no, really -- feel free to ask me about it).

As Travel Editor, I was responsible for generating or obtaining content for the print edition of the newspaper, copyediting or writing the content myself. I also did a little bit of layout work for the print edition, and generated multimedia aspects to our stories for our web site.

Master'S Degree, Print And Multimedia Journalism

Ba, Media Communications Studies