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As a first-generation college student, I know first-hand how higher education can change the course of life. As a passionate advocate for the transformative power of education, I founded Caylor Solutions to help institutions reach their mission-fit students by offering creative custom solutions for their web, enrollment, and marketing needs. Our approach goes beyond traditional marketing; we don't think you should recruit every single student—we want to help you find and recruit the mission-fit students that truly align with "who" you are. In addition to leading Caylor Solutions, I co-host the Higher Ed Marketer Podcast. On this platform, I gather industry leaders to share insights on the evolving dynamics of university marketing. We delve into topics critical to all higher education marketers aiming to make a genuine impact on their institutions. Whether you listen to our podcast, join an online summit, or attend an AI masterclass, I want to help you reach your full potential as a higher-ed marketer. Most recently, I released my first bestselling book, Chasing Mission Fit. In Chasing Mission Fit, I share my 35+ years of higher education marketing experience and give you a road map to reach your "Mission-Fit Students." Whether you're looking to enhance your institution's website, craft compelling content to reach more students and donors, or explore the frontiers of generative AI, I would love to connect with you. Let's explore how my team and I at Caylor Solutions can help you achieve your marketing and enrollment goals to reach your mission-fit students. Shoot me a message. I'd love to connect more. ***If this is our first time connecting, you may not know that I'm a complete AI junky, and I love to teach and train teams to leverage AI as a collaborator. If you or our institution want to dive deeper into AI, let's chat.
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President And FounderCaylor SolutionsFishers, In, Us -
President & FounderCaylor Solutions Mar 2011 - PresentFishers, In, UsWhat is your story? Do you tell it effectively and with passion? Does your marketing and communications answer your constituent's questions?Caylor Solutions is focused on working with clients within the education vertical to solve communication and marketing challenges with cost-effective solutions to achieve their goals and ROI.We use our experience in corporate, nonprofit, and higher education to create relevant and targeted messaging, design, and delivery campaigns. Deliverables include strategy, design, digital marketing, print collateral, all wrapped with thoughtful creativity.Sample clientele:ABHEAlaska Christian CollegeAnderson UniversityAntioch CollegeBall State UniversityBethel University Boise Bible CollegeBryan CollegeCapin CrouseCentral State UniversityClarks Summit UniversityConcordia University Wisconsin Davis & Elkins CollegeDePauw UniversityDrury UniversityFranklin CollegeFresno Pacific UniversityGoddard CollegeGoshen CollegeHeritage Christian SchoolHuntington UniversityIndependent Colleges of IndianaIndiana UniversityIndiana Wesleyan UniversityIUPUCIUPUI: The Polis CenterIvy Tech Community CollegeJohnson UniversityKeystone CollegeKingswood University (Canada)Kuyper CollegeLife Pacific UniversityLoma Linda UniversityLumina FoundationMarian UniversityMilligan University Montana Bible CollegeNACCAPNAICUNCCINorthwest NazareneOklahoma Wesleyan University Pioneer College CaterersProvidence College (Canada)Rose-Hulman Institute of TechnologySaint Louis Christian College Saint Mary's CollegeSouthern Nazarene University Sterling College, KSSterling College, VTTaylor UniversityThe Wesleyan ChurchTrinity Bible College NDUniversity of DallasUniversity of Northwestern Saint PaulUniversity of Saint FrancisUniversity of Texas AustinWestern Governors University -
Keynote And Session SpeakerCaylor Solutions Dec 1999 - PresentFishers, In, UsKeynote Speaker. Speaking on topics, including:* Enrollment Marketing* Higher Education Marketing* K12 Education Marketing* Branding and Design* Artificial Intelligence, Generative AI, and Chat GPT in Marketing and Education* Technology and the Christian Faith* Mission Fit Students and MarketingFull CV available on request.
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FounderThe Higher Ed Marketer Jan 2021 - PresentFishers, Indiana, UsCreated and co-hosted podcast focused on industry topics for Higher Education marketing professionals. Provided vision, leadership, and guest recruitment. Quickly grew to popular and authoritative source of industry thought leadership.Built upon the success of the podcast to develop services and products for higher education including trainings, resources, and other emerging assets. -
Adjunct FacultyBethany College May 2024 - PresentBethany, Wv, UsPractical Introduction to Generative AI for Business offers a foundational journey into the rapidly evolving world of artificial intelligence, with a specific focus on generative AI. This course demystifies the concepts and technologies that have shaped the AI landscape in recent years, providing a solid grounding in how generative AI functions and its relationship with broader AI technologies.Dive into the workings of various generative AI models, including large language models (LLMs) and others, while exploring the capabilities and applications of groundbreaking tools like ChatGPT, Claude.ai, MidJourney, and more. Delve into the current modalities, such as conversational AI and image recognition, as well as emerging trends and future developments in the field.Beyond theoretical understanding, this course emphasizes practical insights. You’ll learn not just what these technologies can do, but also how they’re being integrated into business practices, revolutionizing decision-making, creativity, and operational efficiencies.Whether you’re a business professional seeking to harness AI in your strategies or a curious learner aiming to stay ahead in the tech-driven world, this course offers the essential knowledge to navigate and leverage the potential of generative AI in the business realm.Business-Centric Understanding of AIDemystification of Generative AI in BusinessPractical Business Applications and Implications of AITimelessness and Adaptability in Business AI Education -
ContributorForbes Aug 2023 - PresentJersey City, Nj, UsAuthor and contributor of marketing articles and content for Forbes.com. -
Official MemberForbes Business Council Apr 2020 - PresentBoston, Ma, UsNominated and accepted to Forbes Business Council as a recognized thought leader in education marketing. Provide original content to the Forbes.com website (posts, podcasts, etc.) for education marketing. https://profiles.forbes.com/u/5526b692-4a4b-43f9-9a1e-0c7207188cef -
Senior FellowThe Association For Biblical Higher Education Feb 2021 - PresentOrlando, Florida, Us -
Professional Development FacultyThe Association For Biblical Higher Education Mar 2014 - PresentOrlando, Florida, UsTeaching faculty for Association for Biblical Higher Education yearly certification track. Courses include enrollment marketing, marketing and communications for advancement. Working directly with ABHE to develop and design course materials and assure student understanding.
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Expert ColumnistK12 Digest® Nov 2023 - Nov 2023London, London, Gb -
Principal And PartnerBrainstorm Jul 1997 - Mar 2011UsBusiness partner responsible for developing and managing relationships with diverse client base from Fortune 100 companies, higher education, and small-large nonprofits. Built digital and web-based business from ground up, eventually resulting in multi-million dollar revenues. Portfolio included digital work for Motorola, RCA, Roche Diagnostics, Schlage, Lumina Foundation, The American Bible Society, The University of Notre Dame, among others. Consultative work and leadership resulted in long-term client base and successful growth in their respective companies through marketing and communication work.Work garnered recognition from the Step-by-Step Magazine, Indianapolis Star, Chronicle of Higher Education and U.S. News & World Report. National and regional awards included recognition from CASE, Council of Foundations, Addy's, Webby's, etc. -
Marketing Consultant/Outsourced CmoInternational Teams Mar 2005 - Apr 2006Elgin, Il, UsWorked as an adjunct marketing consultant to the organization. Worked with executive leadership in marketing and development strategies, implementation, and mentorship of understaff with an overall goal of increasing brand awareness, donations, and communication effectiveness. Reported directly to the COO and CEO of the organization. -
Senior DesignerKearns Design 1992 - 1997Began as a entry level designer and quickly rose to senior art director. Recognized early (1994) the opportunity and importance of marketing and communicating via the Internet and built early websites for clients such as NCR, Monarch Marking, and AT&T. Assisted firm in developing web services and product offering for increased revenue.
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Design Intern/FreelancerCvr Jan 1992 - Jun 1992Indianapolis, Indiana, UsStudent intern and hired as freelancer post graduation. Assisted in production and creative development with clients such as:BryantIndiana PacersIndianapolis StarKnauf Insulation -
Staff Designer - Campus Activities BoardAnderson University Aug 1989 - May 1992Anderson, In, UsIn charge of all communications for the student activities office. Self-managed and produced monthly calendar from concept to print production and coordination with printers. -
Admissions Office Student Camp Team AmbassadorAnderson University Jun 1989 - Aug 1990Anderson, In, UsRepresented the Anderson University admissions department at 10 summer youth camps around the country over the course of two summers.Worked with team mates to serve as a camp counselor to build relationships with high school students and recruit for Anderson University. Co-led the production and hosting of youth activity nights during Church of God International Convention. Worked with other team members to develop comedy skits and host nightly sessions for approximately 300 youth attending convention. Also sent to Louisiana State Youth Convention at the request of the state delegation to represent Anderson University in the Spring of 1990.
Bart Caylor Skills
Bart Caylor Education Details
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Frequently Asked Questions about Bart Caylor
What company does Bart Caylor work for?
Bart Caylor works for Caylor Solutions
What is Bart Caylor's role at the current company?
Bart Caylor's current role is President and Founder.
What is Bart Caylor's email address?
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What is Bart Caylor's direct phone number?
Bart Caylor's direct phone number is +131798*****
What schools did Bart Caylor attend?
Bart Caylor attended Anderson University.
What are some of Bart Caylor's interests?
Bart Caylor has interest in Family, Saas, Social Services, Children, Diy, Cooking, Entrepreneurship, Gadgets, Ethiopia, New Technology.
What skills is Bart Caylor known for?
Bart Caylor has skills like Social Media Marketing, Online Marketing, Social Media, Marketing, Web Design, Advertising, Marketing Strategy, Seo, Leadership, Digital Marketing, Email Marketing, Nonprofits.
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