Creativeskills.be is the leading job board for creative+digital careers in Belgium counting +25k registered users, +10k published vacancies and serving +2k clients. Creativeskills.be counts the largest Belgian bank (KBC), largest Belgian retailer (Colruyt) and largest Belgian media company (DPG Media) among its customers alongside a long-tail of small advertising/design agencies and digital production companies.Accomplishments & role:▬▬▬▬▬▬▬▬▬▬▬▬▬• Turned side project into profitable company, multiplied revenue.• Defining long term vision, product roadmap and features.• Increasing overall user experience by analyzing usage patterns and implementing iterative improvements.• Conducting user interviews and organizing usability tests.• UX/UI design and development of self-service interfaces.• Refining business model, pricing strategies and implementing add-on products & services.• Creating partnerships with events and organizations.• Growing brand value to maintain top-of-mind position.• Innovating by experimenting with new technologies: E.g. developed Facebook Messenger bot using Google Dialogflow.

Accomplishments & role:▬▬▬▬▬▬▬▬▬▬▬▬▬• Founded in 2005 to connect businesses with fresh design talent.• Designed & developed front-end & back-end interfaces.• Created a brand identity and organized a launch event.• Sponsored relevant events to position the brand.• Developed advertising and marketing strategies to grow from 0 to +25k users.• Won entrepreneurship award "You are Flander's Future" issued by the Flemish Government.

Ratio is a design and development agency, building for web, mobile, TV and gaming consoles for clients like Microsoft, Amazon, Foursquare, The Seattle Times, RealNetworks, Alaska, NASA, Intel, Nasdaq,...People management:▬▬▬▬▬▬▬▬▬▬▬▬▬• Grow the creative department by hiring a team of UX/UI designers in junior, mid-level and senior roles.• Oversee three Design Managers each leading a team of 3-4 designers.• Train Product Designers and Design Managers, guide them through their career path.• Define and evaluate career goals, develop compensation plan.• Improve creative workspace, manage budget for hardware/software/events.Project related:▬▬▬▬▬▬▬▬▬▬▬▬▬• Oversee the completion and quality of UX/UI across all projects.• Collaborate with development, project management and quality assurance team leads.• Lead brainstorming/creative sessions to generate concepts, solve UX/UI challenges.• Stay up-to-date on the latest iOS/Android features and human interface guidelines.Project accomplishments:▬▬▬▬▬▬▬▬▬▬▬▬▬• Lead designer of Foursquare Windows 8 app. Techcrunch writes: "absolutely gorgeous".• Lead designer of YouTube client for Amazon Kindle Fire.• Developed and oversaw execution of usability study for Alaska Airlines inflight entertainment app.• Created iPad-to-Windows 8 case study for Microsoft.• Evangelized designing for Windows 8: Spoke on behalf of Microsoft at Microsoft Research Center in Palo Alto, Microsoft Build Conference in San Francisco, MobX conference in Berlin.Biggest challenges:▬▬▬▬▬▬▬▬▬▬▬▬▬• Integrating a new design team after merger: aligning salaries, roles and job titles, working on team's morale.• Designing for an unreleased platform (Windows 8) with no documentation: absorbing design philosophy through talks with various Microsoft designers, translating these conversations into documentation which eventually became Microsoft's official design guidelines which I ended up evangelizing through talks.

• Creating user flows, UX designs for iOS apps.

Early-stage start-up Zendorse launched Koitunes, a web app helping consumers discover, buy and share music with their friends.• My first freelance gig after moving to Seattle from Belgium.• Designed the complete user interface of the web app.• Created a visual identity and marketing website.My key learning from working at this start-up is to do customer validation early in the process and to launch early and release often. During this position I was very active in the Seattle start-up scene getting to know key people, accelerators and incubators.

I was the first interactive art director of Openhere's creative team to work on online advertising campaigns from briefing to output, from brainstorm to design and roll-out. I used various tools ranging from traditional websites to social media networks. Besides concept I was responsible for creating user flows, UX/UI design, making technology decisions, selecting & managing digital production partners.I was responsible for the development of interactive advertising campaigns for Eastpak, DLA Piper, Rabobank, Scarlet, Trustmedia, Bicky, 4FM, Scripta, Me by Metro, Netmining, Het Belang Van Limburg.

As the first hire in the interactive department of Saatchi & Saatchi Brussels I helped this advertising agency step into the era of the internet. As Web Developer I developed interactive advertising campaigns using Adobe Flash and PHP/HTML/MySQL.While the interactive department was hiring more technology specific developers I switched to an Interactive Art Director role with a stronger focus on concept and less on development. At Saatchi & Saatchi Brussels I developed and designed interactive campaigns for national and international brands like Toyota, Sony, Lexus, Duvel, Carrefour Group, Ghent University, Uplace, Rail1, CD&V, Fost, IBVV, etc.

Antwerps Sportpaleis is the second most visited event hall in the world (according to Billboard Magazine) located in Antwerp, Belgium, where concerts, sporting events, festivals and trade shows are organized.• Built and maintained several event related websites.• Designed and developed front-end of TeleTicketService, largest ticket seller in Belgium.• Designed and developed back and front-end for Goformusic, music brand by mobile operator Proximus.On behalf of our client Goformusic I was responsible for the online reporting of large outdoor festivals like Rock Werchter and Pukkelpop by supporting a team of journalists and photographers getting their content online from a backstage media office.Technologies I used in this job: HTML, CSS, JavaScript, PHP, XSLT, Flash ActionScript.

Using my experience from my previous trip to San Francisco I decided to spend my summer break working and exploring Stockholm, Sweden. Upon arrival, Projector - one of the leading Scandinavian interactive agencies - hired me as an intern to design and develop an Adobe Flash animation for the travel magazine RES.se.

The dotcom bubble was growing so I decided to spend my summer break in San Francisco to see what was going on. Upon my arrival the bubble burst. Vidax.com - a content management provider - offered me a place in their office and I brought in a new project through my personal network. They got a new client and I got a project to work on as a web designer. Win-win!