Director, Marketing - Fan Experience
Current- Oversee all social media accounts and spearhead a comprehensive strategy that boosts engagement and followers. Manage content creation, scheduling, and analytics to maintain a vibrant online presence.- Collaborate directly with the Executive VP for Sales and Marketing to craft effective sales strategies and enhance sponsorship assets, driving the promotional efforts for the Allstate Sugar Bowl Game.-Work with partners and agencies to weave creative content through various channels, including TV, digital signage, and social media, ensuring seamless and compelling partner presentations.- Act as the main point of contact for sponsorship agreements post-sale. Handle daily communication and negotiations to meet contract obligations and foster strong partner relationships.- Coordinate fan giveaways, partnering with schools and sponsors to amplify event experiences and engagement.- Produce insightful post-game reports for sponsors, detailing partnership successes and influence, and contribute to the development and distribution of the sponsorship sales kit.-Keep a meticulous partnership contract database to efficiently track and manage the fulfillment of agreements.- Aid in devising and implementing marketing campaigns to promote the Allstate Sugar Bowl and its annual suite of events.- Event Production Leadership: Direct the organization of Allstate Sugar Bowl Tailgate Town and ensure sponsor activations meet brand goals.- Collaborate closely with the Director of Pageantry to craft an engaging game-day atmosphere, including scripting and show running.- Partner with vendors to develop in-game graphics and integrate social media, enriching the in-stadium experience.- Oversee and approve design submissions for Bowl's merchandise, upholding brand consistency.- Work with Professional Sports Publications and the Senior Director of Communications on the game program's production and distribution, ensuring quality and timely delivery.
