Bart Hufen

Bart Hufen Email and Phone Number

Founder and Creative (Digital) Consultant @ BrandNewGame
Utrecht, Netherlands
Bart Hufen's Location
Utrecht, Utrecht, Netherlands, Netherlands
About Bart Hufen

I help companies applying game technology 🥇 🎲 🏆 🕹️ for their business goals 🎯 , whether it be to develop a vision for them on Artificial Intelligence, Apps, Revenue Growth, Internal Platforms, Social Media - Just DM me! Clients consider me a behavioral expert, branding & marketing strategist, proces optimizer or - most recent - gamification guru. I am the bestselling author of two published books:1. 'A Brand New Playground' (a book about game-inspired marketing & gamification)2. Gamification for continuous improvement (2021) In het Nederlands: "Laat met je merk spelen" (Kluwer 2010) en "Gamification als motor van verandering" (Van Duuren, 2017). I also contributed to a handful of books on HR tech and (digital) innovation. Check out projects at www.brandnewgame.com and gamificationacademy.com

Bart Hufen's Current Company Details
BrandNewGame

Brandnewgame

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Founder and Creative (Digital) Consultant
Utrecht, Netherlands
Website:
brandnewgame.nl
Employees:
4
Bart Hufen Work Experience Details
  • Brandnewgame
    Founder And Creative (Digital) Consultant
    Brandnewgame
    Utrecht, Netherlands
  • Brandnewgame
    Founder & Creative (Digital) Consultant
    Brandnewgame Mar 2009 - Present
    Amsterdam Area, Netherlands
    BrandNewGame develops gamification products and serious games that contribute to organizational objectives. We focus on:1 - Proven products, based on a decade of experience, we have a series of products that help organizations to achieve their change-challenge. For instance, finding and developing talents, changing behavior or maximizing continuous contribution to progress. 2 - Taylor made projects : we can develop specific games for specific need. Bart Hufen is founder… Show more BrandNewGame develops gamification products and serious games that contribute to organizational objectives. We focus on:1 - Proven products, based on a decade of experience, we have a series of products that help organizations to achieve their change-challenge. For instance, finding and developing talents, changing behavior or maximizing continuous contribution to progress. 2 - Taylor made projects : we can develop specific games for specific need. Bart Hufen is founder, gamification consultant, author and speaker. Download 200 pages of game-inspired branding through www.brandnewplayground.com or www.brandnewgame.nl Show less
  • Uptrek
    Regional Director Of Sales And Marketing
    Uptrek May 2023 - Present
    Amsterdam, New York, United States
    Als commercieel verantwoordelijke mag ik me bezig houden met de branding, marketing & sales van UpTrek, de tofste game-based, story-driven, learning experience. UpDate en UpGrade je personeel over onderwerpen als artificial intelligence, BHV, cyber safety, sociale veiligheid of eigen trainingen. Alles is bespreekbaar en niets is onmogelijk. Wij maken het FUNctioneel! #gamification
  • Gamification Academy
    Founder
    Gamification Academy Apr 2015 - Present
    Amsterdam
    One of many players
  • Crossmarks
    Brand Strategy Consultant
    Crossmarks Sep 2008 - Feb 2009
    As a brand strategy consultant I work on assignments that have relevant impact on brands for a period of 1 - 5 years. Assignments vary from defining functional design for websites, communication plans, brand positioning, brand portfolio management, developing vision and mission statements and affiliate challenges. We allways strive to advice clients in the field of vision & mission, defining the brand identity, exploring core competencies and claiming a unique and difficult to… Show more As a brand strategy consultant I work on assignments that have relevant impact on brands for a period of 1 - 5 years. Assignments vary from defining functional design for websites, communication plans, brand positioning, brand portfolio management, developing vision and mission statements and affiliate challenges. We allways strive to advice clients in the field of vision & mission, defining the brand identity, exploring core competencies and claiming a unique and difficult to copy brand positioning that is relevant for all stakeholders. Show less
  • Crossmarks
    Account Manager
    Crossmarks Feb 2007 - Sep 2008
    As an account manager I am responsible for... managing accounts. Crossmarks is a fusion marketing agency that can help clients achieve their objectives by consulting, developing a communication & design strategy and execution of marketing campaigns from A to Z and 1 to 100 starting from Brand Identity.
  • Diesel
    Trade & Retail Marketing Manager
    Diesel May 2002 - Feb 2007
    As a Trade & Retail Marketing Manager, I was involved in the following processes and actions: Writing & executing Marketing plans for Diesel, Diesel Kid, 55DSL, Diesel Footwear for The Netherlands & Belgium. Planning & Buying on-line Advertising space Responsible for Retail Marketing activities, digital media & Visual Merchandising department
  • Atari
    Marketing
    Atari Sep 1999 - May 2002
    Product Manager for Atari Core Games, Acclaim, Novalogic, 3DO, Interplay and others.

Bart Hufen Skills

Gamification Online Advertising Game Development Digital Strategy Strategy Serious Gaming Gaming Industry Marketing Strategy Social Media Serious Games Digital Marketing Brand Management Marketing Management Video Games Consultants Social Games Management Gamevertising Online Gaming Marketing Applied Games Online Marketing Social Media Marketing Product Management Advertising Gaming

Bart Hufen Education Details

Frequently Asked Questions about Bart Hufen

What company does Bart Hufen work for?

Bart Hufen works for Brandnewgame

What is Bart Hufen's role at the current company?

Bart Hufen's current role is Founder and Creative (Digital) Consultant.

What schools did Bart Hufen attend?

Bart Hufen attended Gamification Academy, Eurib - European Institute For Brand Management, Ncoi, Hu University Of Applied Sciences Utrecht (Hogeschool Utrecht), Hogeschool Van Utrecht, Luzac College Hilversum, Nieuwe Lyceum.

What skills is Bart Hufen known for?

Bart Hufen has skills like Gamification, Online Advertising, Game Development, Digital Strategy, Strategy, Serious Gaming, Gaming Industry, Marketing Strategy, Social Media, Serious Games, Digital Marketing, Brand Management.

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