Developed a comprehensive HR partnership ecosystem from the ground up, establishing a PRM in Salesforce and collaborating with the CCO to define alliance strategies. Implemented a referral program and tracked key KPIs, including partner-generated pipeline and revenue

Built an SDR organization of 25 people from the ground up, overseeing five specialized teams across Enterprise, Netherlands, DACH, Nordics, and UK&I. Led SDR Team Leads for regional teams and directly managed ICs in Enterprise. Key achievements include a 6x increase in quarterly SDR-generated revenue within 18 months, establishing CRM processes and dashboards in HubSpot and Salesforce, developing a multi-channel client approach, and launching a Sales Academy. KPIs included SDR-generated revenue, pipeline, and booked intro meetings

Founded in Amsterdam in 2017, Lepaya has the mission to make learning sticky, engaging and measurable through on-demand, social and blended learning journeys.Lepaya has developed an innovative way to improve the impact of trainings. We combine short classroom trainings with an app-based learning journey.

Akteos Netherlands, based in Amsterdam since 2013, provides training, coaching and consultancy for companies that operate internationally. The focus is on recognising cultural differences (inter-cultural communication management training). Akteos' consultants are specialists in their field, and deliver training courses worldwide.I worked as a Business Development Manager at Akteos Netherlands. In this position I was responsible for: Sales, Account Management, Market Research, Market Positioning, Acquisition, Competition Analysis, Marketing, Coordination of Intercultural trainings and the Recruitment of Consultants.