If we want to leave a planet to future generations that even remotely resembles that which we inherited, then we need to delink human progress and the destruction of our natural environment. This isn’t optional. We must find a way to progress and to create. However if our natural environment is collateral damage along the way then we’re all diminished. The engine of our progress, the economy, ultimately works within a society which survives within an environment that’s healthy. It doesn’t work other way around. This is not a trade off. We need exceptional businesses creating exceptional products and services that don’t compromise on quality, and equally don’t compromise our natural environment. I’m focused on solving this most foundational of challenges - leveraging the skills I've developed in marketing, as an entrepreneur, as a strategy consultant, a venture capitalist and around the boardroom table.