Katie Bartlett Email & Phone Number

Latham, New York, United States

Albany, New York, United States

• Oversees all art direction for all Capital District YMCA including 10 branches, 2 camps, housing facilities, and 35 childcare locations throughout the capital district.• Works closely with location staff and key stakeholders to uphold YMCA brand and voice in all digital and print graphics • Launched new marketing initiatives including TikTok account to reach new audiences• Supervises marketing interns (two per semester) and manages projects and calendar• Tracks and monitors all social media and paid marketing efforts working closely with the Director of Marketing• Oversaw the transition and implementation of new website including the integration of several external programs; meets weekly with web development team to troubleshoot issues and create longterm strategic plan for website• Assists with event planning and coordination including gala, awards ceremony, and annual meeting

Albany, New York Area

• Oversaw all marketing and communication materials for for over 150 graduate degrees at the University at Albany• Supervised communication with prospective and current graduate students about graduate program requirements and deadlines through the application system and CRM• Created new digital streams of communication for prospective students• Content creation for all social media channels for graduate program• Liaison for the Office of Communications and Marketing and Graduate Education• Created new marketing strategy with Graduate Director and Graduate Dean to increase the number of applications, admitted students ,and enrollments while increasing overall yield• Attend professional conferences for networking and professional development in the field of Graduate Admissions Marketing• Supervise interns• Tracked and monitored marketing efforts via social media and google analytics

· Designed calendar for fund-raising, 2008- present· Design print material, 2008-Present· Editor of monthly newsletter, 2005-2007

Troy, New York

Latham, New York, United States

• Responsible for marketing strategy for one of the largest salons and spas in the Capital Region including campaigns, digital marketing, and public relations• Created longterm customer relationships with customers through customer service and appreciation programs and endeavors • Managed social media channels and content creation• Responsible for planning and implementation of special events including daily hair and makeup for local news anchors, fashion shows, and expos• Created brand guidelines and voice including font, logo, and approved images• Work closely with vendors and media outlets for brand awareness campaigns• Designed, coordinated, and created custom mobile application for salon, barber spa, and spa• Continuous analysis of competitive environment and consumer trends

Albany, New York Area

• Design various print and marketing materials for all departments• Design, strategize, and create content Constant Contact emails • Design and maintain social media sites from the ground up including: LinkedIn• Work hand-in-hand with a web developer to re-design & organize website• Work with outside vendors to create appropriate material for conferences• Assist with various administration tasks

Halfmoon, Ny

• Design and maintain social media sites including but not limited to: Facebook, Twitter, Pinterest, and YouTube• Create social media strategies for numerous events and membership campaigns• Create web materials and maintain Girl Scout Council website (gsneny.org)• Work hand-in-hand with web developers to create updated and user friendly applications• Design various print material for all departments• Work with outside vendors and other media, and each department within Council to create appropriate print material for all audiences according to specific needs• Research new and upcoming web, multimedia, and print design trends• Work directly with vendors and printers on projects from conception to completion

• Designed social media sites including Facebook, Twitter, LinkedIn and YouTube • Designed for web and print collateral

· Designed presentations, print collateral and web pages· Created layouts for social media sites including Facebook and Twitter· Researched photos for advertisements campaigns

· Designed store displays for nursery and landscaping business

· Designed advertisements for bridal show program· Designed coupons· Created floral arrangements

· Assisted designers with presentations for potential clients

Bfa, Visual Communications

Activities and Societies: Yearbook Layout Editor 2006-2008, Yearbook Co-Editor 2008-2009, Yearbook Editor-in-Chief 2009-2010.

Master Of Business Administration - Mba