Vp Of Marketing
Current
Nov 2024 - Present
AeroLeads people directory · profile
Sarah Bartlett Email & Phone Number
Growth Marketing Leader | 17+ Years in B2B Tech & Cybersecurity
at
Perforce Software
1 work email found
@code42.com
6 phones found area 630, 651, 952, and 510
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Growth Marketing Leader | 17+ Years in B2B Tech & Cybersecurity
Location
Greater Minneapolis-St. Paul Area, United States
Who is Sarah Bartlett? Overview
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Quick answer
Sarah Bartlett is listed as Growth Marketing Leader | 17+ Years in B2B Tech & Cybersecurity at Perforce Software, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a work email signal at code42.com, phone signal with area code 630, 651, 952, 510, and a matched LinkedIn profile for Sarah Bartlett.
Sarah Bartlett previously worked as VP of Marketing at Perforce Software and Senior Director of Growth Marketing at Code42 (Acquired By Mimecast). Sarah Bartlett holds Bachelor Of Fine Arts (Bfa), Graphic Design from Iowa State University.
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{first}.{last}@code42.com
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Profile bio
About Sarah Bartlett
As a seasoned marketing executive with deep expertise in B2B software and cybersecurity, I bring more than 17 years of experience driving growth through data-driven strategies and high-impact team leadership. Over the past 9+ years, I’ve built and managed high-performance teams that consistently deliver results in fast-paced, competitive environments.My core competencies include leading cross-functional teams of web developers (in-house and agency), overseeing complex website migrations and redesigns, and optimizing web performance through analytics, SEO, UX, and personalized testing strategies. I have a proven track record of enhancing site conversion rates and ensuring sites are fully optimized for performance and user engagement.I possess strong technical acumen across various CMS platforms and a comprehensive understanding of website infrastructure, localization, and the broader MarTech ecosystem. For the past 6 years, I’ve also led Marketing Operations teams (campaign and revenue ops), managing key technologies such as Marketo, HubSpot, Salesforce, Microsoft Dynamics, Outreach, Drift, 6Sense, and Tableau.My leadership includes spearheading decentralized Revenue Operations initiatives, with a strong focus on account-based marketing (ABM) strategies. I excel at aligning marketing and sales efforts through coordinated sprints and targeted programs aimed at high-intent ICP accounts. In addition, I have experience managing outsourced BDR/SDR teams and creative services, consistently delivering against growth objectives.I am a results-oriented marketer, passionate about mentoring and developing talent, fostering a people-first culture, and building strong, cross-functional relationships. I thrive in environments where creativity, strategic thinking, and data-driven execution converge to drive exceptional business outcomes.
Listed skills include Indesign, Email Marketing, Social Media, Newsletters, and 11 others.
Current workplace
Sarah Bartlett's current company
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11 roles
Sarah Bartlett work experience
A career timeline built from the work history available for this profile.
Senior Director Of Growth Marketing
Spearhead GTM strategies and integrated campaigns that drive new customer acquisition and achieve pipeline growth targets in a highly competitive market.Lead a cross-functional revenue operations team in executing ABM strategies and maintaining ICP alignment, resulting in 42% YoY pipeline growth and significant improvements in sales efficiency.Foster strategic alignment between sales and marketing, building strong relationships that enhance GTM initiatives and revenue outcomes.Partner closely with product, customer, channel, and field marketing leaders to coordinate high-impact initiatives that align with business objectives.Implemented website strategies that boosted pipeline from inbound web leads by 30% YoY and doubled ARR from inbound efforts while increasing the average deal size by 52%.Regularly report on conversion rates, pipeline impacts, and lead lifecycle metrics to executive leadership, focusing on continuous optimization and impact measurement.Selected as a session speaker for the 6Sense annual conference in October 2024, discussing how we fine-tuned our ABM efforts to align more efficiently with our ICP—resulting in a nearly 2x increase in the likelihood of opportunity creation from high-intent accounts and accounted for 93% of all closed-won opps in Q2 '24.
Jul 2024 - Nov 2024
Director Of Web Strategy & Marketing Operations
Directed a high-performing team of 11 across web strategy, marketing operations, brand services, and SDRs, delivering on quarterly revenue and growth targets.Led initiatives that improved communication and operational efficiency through agile marketing sprints, resulting in streamlined project management and accelerated campaign delivery.Generated a 75% increase in high-intent ICP accounts for aligned ABM strategies and sales sprints, significantly boosting sales engagement.Enabled data-driven insights and analytics for revenue operations, improving decision-making and enhancing the effectiveness of GTM strategies.Awarded the marketing team's "Manager of the Year" in 2023 for exceptional leadership and team development.
Jan 2022 - Jul 2024
Director Of Marketing Technology
Scaled a global team of 10 responsible for web development, SEO, CRO, and marketing operations, driving company growth through integrated digital strategies and MarTech innovation.Successfully managed the integration of marketing systems and processes to support the rapid pace of M&A (3-5 acquisitions annually), ensuring seamless transitions and operational continuity.Led the launch of a CRO program that significantly improved website conversion rates and provided actionable insights for broader marketing strategies.Rolled out an online chat tool, enhancing SDR engagement and aligning chat playbooks with campaign efforts to improve website lead quality and conversion rates.
May 2019 - Dec 2021
Senior Web Marketing Manager
Built and led a web team of 5 that delivered high-impact digital experiences, driving significant improvements in SEO and conversion rates across www.perforce.com and multiple subsidiary sites.Led SEO strategy that resulted in a 100%+ increase in organic traffic within a year of major website migrations, positioning the company for competitive growth.Managed the global rollout of localized content across three additional languages to support rapid international expansion.
Jun 2017 - May 2019
Web Marketing Manager
Led a team of 2 and was responsible for website management of www.helpsystems.com and multiple subsidiary sites, directly supporting sales and marketing campaigns to optimize inbound lead conversion.Spearheaded a major website redesign, partnering with agencies and internal teams to rebrand, consolidate multiple acquired sites, and improve site performance and user experience.
Jun 2015 - Jun 2017
Senior Graphic Designer
Lead designer for integrated marketing campaigns across multiple software product lines, focusing on brand consistency and campaign effectiveness.Mentored and developed junior designers while collaborating with content and campaign managers to meet business objectives.
Apr 2013 - Jun 2015
Media Manager
Managed and designed multimedia marketing campaigns for the Skybot software product line, delivering creative solutions across digital, print, and social channels.
Apr 2011 - Apr 2013
Graphic Designer
Designed and managed marketing materials across diverse product lines, with a focus on transitioning to digital mediums during the shift to online marketing.
Aug 2007 - Apr 2011
Graphic Designer
Lead designer on the NSC's flagship publication for safety professionals, Safety & Health magazine, along with a quarterly magazine and several monthly newsletters.
Sep 2005 - Aug 2007
Production Assistant
Assisted in design and layout of one monthly and one quarterly magazine along with several monthly newsletters for the Publications department.
Sep 2003 - Aug 2005
1 education record
Sarah Bartlett education
-
Iowa State University
FAQ
Frequently asked questions about Sarah Bartlett
Quick answers generated from the profile data available on this page.
What company does Sarah Bartlett work for?
Sarah Bartlett works for Perforce Software.
What is Sarah Bartlett's role at Perforce Software?
Sarah Bartlett is listed as Growth Marketing Leader | 17+ Years in B2B Tech & Cybersecurity at Perforce Software.
What is Sarah Bartlett's email address?
AeroLeads has found 1 work email signal at @code42.com for Sarah Bartlett at Perforce Software.
What is Sarah Bartlett's phone number?
AeroLeads has found 6 phone signal(s) with area code 630, 651, 952, 510 for Sarah Bartlett at Perforce Software.
Where is Sarah Bartlett based?
Sarah Bartlett is based in Greater Minneapolis-St. Paul Area, United States while working with Perforce Software.
What companies has Sarah Bartlett worked for?
Sarah Bartlett has worked for Perforce Software, Code42 (Acquired By Mimecast), Helpsystems, and National Safety Council.
How can I contact Sarah Bartlett?
You can use AeroLeads to view verified contact signals for Sarah Bartlett at Perforce Software, including work email, phone, and LinkedIn data when available.
What schools did Sarah Bartlett attend?
Sarah Bartlett holds Bachelor Of Fine Arts (Bfa), Graphic Design from Iowa State University.
What skills is Sarah Bartlett known for?
Sarah Bartlett is listed with skills including Indesign, Email Marketing, Social Media, Newsletters, Marketing, Publications, Magazines, and Html.
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