As a seasoned marketing executive with deep expertise in B2B software and cybersecurity, I bring more than 17 years of experience driving growth through data-driven strategies and high-impact team leadership. Over the past 9+ years, I’ve built and managed high-performance teams that consistently deliver results in fast-paced, competitive environments.My core competencies include leading cross-functional teams of web developers (in-house and agency), overseeing complex website migrations and redesigns, and optimizing web performance through analytics, SEO, UX, and personalized testing strategies. I have a proven track record of enhancing site conversion rates and ensuring sites are fully optimized for performance and user engagement.I possess strong technical acumen across various CMS platforms and a comprehensive understanding of website infrastructure, localization, and the broader MarTech ecosystem. For the past 6 years, I’ve also led Marketing Operations teams (campaign and revenue ops), managing key technologies such as Marketo, HubSpot, Salesforce, Microsoft Dynamics, Outreach, Drift, 6Sense, and Tableau.My leadership includes spearheading decentralized Revenue Operations initiatives, with a strong focus on account-based marketing (ABM) strategies. I excel at aligning marketing and sales efforts through coordinated sprints and targeted programs aimed at high-intent ICP accounts. In addition, I have experience managing outsourced BDR/SDR teams and creative services, consistently delivering against growth objectives.I am a results-oriented marketer, passionate about mentoring and developing talent, fostering a people-first culture, and building strong, cross-functional relationships. I thrive in environments where creativity, strategic thinking, and data-driven execution converge to drive exceptional business outcomes.