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Marketing professional with over 20 years of experience working with companies from small privately-owned businesses to global organizations leading a variety of focus areas including brand management, rebranding, event strategy and execution, integrated digital campaigns, and customer communication. The majority of my career has been spent on the technology side of the insurance industry. EXPERTISEB2B | Brand Management | Marketing Strategy | Customer Communities | Demand Generation | Analyst Relations | Event Strategy and Planning | Digital Strategy | Website Development | Public Relations | Advertising Strategy | Media Planning | Content and Social Media Strategy | Vendor Management | Campaign Development | Technology, SaaS, Cloud Marketing
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Director Of MarketingFinysHartford, Ct, Us -
Vp Of MarketingDyad Jan 2021 - PresentBoston, Ma, Us -
Marketing ConsultantSelf-Employed Nov 2018 - PresentIn addition to working with Xceedance, I am consulting with companies in insurance, pro-audio/music, real estate and other industries.
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Marketing DirectorXceedance Feb 2020 - Jan 2021Boston, Ma, Us -
Director Of MarketingActiver Solutions, A Division Of Xceedance Feb 2019 - Feb 2020
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MarketingOceanwide 2014 - 2018Montreal, Quebec, CaIn 2015, Insurity acquired Oceanwide. In October 2018, Oceanwide became Insurity. -
Director, MarketingInsurity 2007 - 2018Hartford, Connecticut, UsIn 2015, Insurity acquired Oceanwide. In October 2018, Oceanwide became Insurity.In 2008, Insurity, a ChoicePoint Company, was acquired by Reed Elsevier and became a part of LexisNexis Risk Solutions. In 2011, the company was then sold to Genstar Capital and returned to the Insurity name. Headquartered in Hartford, CT, Insurity provides policy administration, claims, billing, and data integration and analysis solutions to more than 100 insurance companies. Accountable for marketing strategy and implementation with a focus on driving brand awareness and demand. Manage marketing projects ranging from customer events to public relations and online strategies.- In support of customer satisfaction initiatives, launched online customer community in early 2013 that contributed to a an increase in customer satisfaction.- Responsible for the content development, talent sourcing, communication and logistics for Annual Customer Conference, a strategic event aligned to Insurity’s customer satisfaction and growth strategy. - Following the acquisition of Insurity by LexisNexis, executed rebrand strategy. Subsequent to the divestiture from LexisNexis, orchestrated a campaign to take the company to the current Insurity brand in support of its’ leadership position in the enterprise software and services space. - In collaboration with PR partner, continuously drive and formulate Insurity’s media relations and content strategy to establish members of the company’s executive team as thought leaders. -
Marketing SpecialistDuck Creek Technologies 2005 - 2007Boston, Massachusetts, Us -
Marketing ManagerTrumbull Services 1998 - 2005
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MarketingTravelers Specialty Nov 1996 - Feb 1998New York, Ny, Us -
Marketing/Desktop PublisherThe Music People! Inc. 1993 - 1996Berlin, Ct, Us
Beth Bartlick Skills
Beth Bartlick Education Details
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University Of Connecticut
Frequently Asked Questions about Beth Bartlick
What company does Beth Bartlick work for?
Beth Bartlick works for Finys
What is Beth Bartlick's role at the current company?
Beth Bartlick's current role is Director of Marketing.
What is Beth Bartlick's email address?
Beth Bartlick's email address is be****@****ure.com
What is Beth Bartlick's direct phone number?
Beth Bartlick's direct phone number is +186061*****
What schools did Beth Bartlick attend?
Beth Bartlick attended University Of Connecticut.
What skills is Beth Bartlick known for?
Beth Bartlick has skills like Marketing, Marketing Strategy, Strategy, Brand Management, Advertising, Insurance, Lead Generation, Product Marketing, Enterprise Software, Product Management, Management, Email Marketing.
Who are Beth Bartlick's colleagues?
Beth Bartlick's colleagues are Brandon Vicchiollo, Aaron Smuda, Joel Brodzinski, Zane Richards, Craig Hammer, Justin Tilton, Tyler Bumpus.
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