As a Commerce & Retail Media Consultant, I specialize in integrating retail media into the broader media mix, ensuring that brands maximize their reach, relevance, and return on investment. With a strong foundation in strategy and business development, I work with clients to align their retail media efforts with overall marketing goals, creating seamless and effective campaigns that resonate with target audiences. My expertise lies in bridging the gap between commerce and media, driving measurable growth through innovative approaches and data-driven insights. Passionate about transforming digital retail spaces, I am committed to empowering brands to harness the full potential of retail media in today's competitive landscape.

During the first lockdown we founded CHEFSTBL.com. It is the largest catering and private dining marketplace of the Netherlands with 150 verified and curated professional chefs and caterers. CHEFSTBL is running on our own proprietary data platform Butler. Butler automates and regulates CHEFSTBL’s core business operations. Eliminating operational bottlenecks and significantly improving the experience for customers, chefs and ourselves.

Dedicated digital marketing and e-commerce strategist in retail media & marketplace. Specializing in business development, strategy, and forging impactful media and data partnerships. With a passion for driving results, I leverage cutting-edge techniques to elevate brands, optimize content and campaigns, and ensure a strong online presence throughout the total funnel.

Quives | Shortcut Commerce. The fastest way to your customerQuives unlocks the opportunity of a faster time to market and reduction of unnecessary links which add very limited value to the overall chain or undermine the relationship between the source and consumer. We build and empower new business models through new digital platforms, marketplaces and D2C e-commerce together with manufacturers, suppliers and brands. Quives accelerates digital transformation in the world of e-commerce! What we do;- Marketplace Management project-based - Platform Business Development - Direct to Consumer e-commerce Strategy & Implementation

Together with my highly skilled and talented team of data, creative, tech and media specialists I deliver strategic services, tools and hands-on operations that boost your marketplace sales.

Managing director of the direct client business unit of Greenhouse Group (40FTE). Strategy, planning , buying and optimisation of all digital media (SEA,SEO, Social, Display, Affiliates, content). Main clients: NLO (Toto, Staatsloterij, Eurojackpot), VodafoneZiggo, Eneco, Kruidvat

Selling premium health and beauty brands on bol.com and Amazon.Closed stores on Amazon and Bol.com due to heavy price competition. Race to the bottom

Online strategist. (Fresh Fruit Digital was acquired by WPP July 2015.)

(Blue Mango Interactive was acquired by WPP July 2015.) Various commercials and management roles:- Head of commerce- Online Marketing consultant - Digital Marketing Strategist- Managing Director ( 40FTE)

Business development for digital marketing agency. Services, SEA, SEO, Linkbuilding

Selling radio commercials to regional SMBs

Various studies combined with working in bars and clubs. Main focus was on having fun, not on studying.

MAG Machine Gun