Digital Strategist | Web Designer
Current• Planned and led migration of company website off burning platform onto a stable, supported model.• Drove ever-increasing e-commerce sales through original content development, SEO, and Google AdWords campaigns.• Managed and designed e-mail and social media campaigns to multiple segments.• Served as content strategist, developed an editorial calendar for the site's blogs, social media and ad campaigns.• Designed web content and created multiple micro-sites for affiliated companies/products.• Provided Level 1 Technical/IT Support to Wellington, FL campus of 15 employees.• Managed a team of 5 passionate customer service and phone sales representatives in Wellington, FL and remote campuses.• Led a fully-remote social media administrator spanning five brands through editorial calendaring and content development.• Managed company's tradeshow efforts - from banner/booth design to IT/Video provisions and email publicization. • Developed Pharma Supply, Inc.'s PetTest line of canine and feline diabetic products into its own branded e-commerce website selling B2C, wholesale, and to veterinary offices.• Served as Pharma Supply, Inc.'s chief proofreader for all official external corporate communications, product packaging, and social media posts.• Played crucial liaison role in PetTest's Digital Companion app development.• Involved in new product development, sourcing and launch strategy.