• Editorial Planning and Content Creation: creation of strategic editorial plans, and overseeing the production of highly customized text, graphic, photographic, and video content based on the target audience and the specifications of each platform.• Multi-Channel Content Strategies: Development of digital marketing strategies involving different social platforms, with the aim of maximizing company visibility, generating brand awareness, increasing engagement, and driving audience interaction.• Analysis and Monitoring: Implementation of social media marketing strategies based on in-depth analysis of trends within the online community and monitoring of competitors with the aim of consolidating the company's reputation as a leader in the creation of innovative content.• SEO optimization: Creation of written content, listings, and articles for the company website, optimized for SEO in order to improve the company's online visibility. • Production of training videos: Creation of training videos in cooperation with the board and external specialized studios. An initiative aimed at training company employees on a wide range of topics, from corporate culture to sales techniques, from taxation to legislation in the real estate sector.• Online Customer Service: Handling requests from social platforms, and providing timely and effective customer service. This direct interaction with the public demonstrates the company's commitment to providing a positive customer experience.

- Create the brand image and developed the digital marketing strategy- Built the new corporate website and track with Google Analytics- Content creation for blog and social media platforms to improve brand positioning and brand awareness- Plan national advertising campaigns on Google Ads and Instagram Ads- SEO and SEM campaigns aimed at increasing Google ranking and conversion rates- Research of new strategic partnerships- Layout of portfolios and brochures

- Marketing strategies aimed at improving brand awareness and acquiring new customers- Content creation for social media, email marketing, press release, advertising in magazines- Assisting in the creation of a new corporate website, editing content on CMS- Successfully developed and implemented sales plans to expand customer base and increase customer retention, increasing sales by 5% for assigned markets - Monitor sales performance through sales metrics and evaluate the performance of sales channels, reporting to management- Analysis of profit margins, budgets and targets, monthly revenues, product launch - Project management of the new leather collection interacting with all departments, respecting objectives, timing, and budget, intervening in the resolution of problems inherent in the production process- Created visual merchandising manuals for stores to increase sales and brand image

• Supporto allo sviluppo e finalizzazione degli accordi commerciali con distributori e clienti• Monitoraggio delle vendite e relativa reportistica in Excel• Organizzazione e gestione operativa dell’ordine• Monitoraggio delle spedizioni e verifica della correttezza dei prodotti inviati• Partecipazioni a fiere ed eventi locali e nazionali• Supporto al team Marketing• Customer care per i mercati assegnati

- Achieved an increase of 38% annual revenue and steady growth of KPIs.- Recruitment and training of a sales team of 5 resources implemented to 10 in two years.- Buyer in charge of planning the selection and purchase of products for the stores in Tuscany- Visual merchandiser ensuring the display of products is always aligned with company guidelines in the stores of the region and new openings, - Managed budget and stock losses, planning and filling orders- Back office duties (Negoziando software) and warehouse activities- Cash management and petty cash reconciliation- Weekly reports and administration duties

- Successfully implemented new sales strategies that led to a 15% increase in annual turnover- Recruitment and coordination of 14 resources across four stores- Analysis of budget, sales, stock, and store activity reports- Buyer responsible for seasonal merchandise plans for the four stores in London- Visual merchandiser in charge of verifying the in-store merchandise followed the company's display guidelines

• Gestione punto vendita con incremento esponenziale delle vendite• Coordinamento di un team di vendita di 3 risorse• Analisi di vendite, budget, vendite, stock e compilazione di report periodici

- Monitored marketing campaigns and managed the database- Content creation for email marketing and social media platforms- Supervision of the production of samples and industrialization of the collection interacting with all departments and suppliers- Material research, style research, and prototype development- Graphic design- Research of styles and trends- Market and Competitors Analysis

- Planning and organization of private and corporate events- Development of creative themes and marketing strategies for the events- Research and negotiation with sponsors and suppliers

- Designed underwear and swimwear collections with the creative team and art director- Responsible for purchasing orders, claims, and invoices, cataloging files and materials- Planned the industrialization of prototypes and collections, organizing production in the factory, through subcontractors and suppliers