Francesca Bartoli Email & Phone Number

Florence, It

Florence, Tuscany, Italy

• Editorial Planning and Content Creation: creation of strategic editorial plans, and overseeing the production of highly customized text, graphic, photographic, and video content based on the target audience and the specifications of each platform.• Multi-Channel Content Strategies: Development of digital marketing strategies involving different social platforms, with the aim of maximizing company visibility, generating brand awareness, increasing engagement, and driving audience interaction.• Analysis and Monitoring: Implementation of social media marketing strategies based on in-depth analysis of trends within the online community and monitoring of competitors with the aim of consolidating the company's reputation as a leader in the creation of innovative content.• SEO optimization: Creation of written content, listings, and articles for the company website, optimized for SEO in order to improve the company's online visibility. • Production of training videos: Creation of training videos in cooperation with the board and external specialized studios. An initiative aimed at training company employees on a wide range of topics, from corporate culture to sales techniques, from taxation to legislation in the real estate sector.• Online Customer Service: Handling requests from social platforms, and providing timely and effective customer service. This direct interaction with the public demonstrates the company's commitment to providing a positive customer experience.

Milan / Florence

- Create the brand image and developed the digital marketing strategy- Built the new corporate website and track with Google Analytics- Content creation for blog and social media platforms to improve brand positioning and brand awareness- Plan national advertising campaigns on Google Ads and Instagram Ads- SEO and SEM campaigns aimed at increasing Google ranking and conversion rates- Research of new strategic partnerships- Layout of portfolios and brochures

Florence, Tuscany, Italy

- Marketing strategies aimed at improving brand awareness and acquiring new customers- Content creation for social media, email marketing, press release, advertising in magazines- Assisting in the creation of a new corporate website, editing content on CMS- Successfully developed and implemented sales plans to expand customer base and increase customer retention, increasing sales by 5% for assigned markets - Monitor sales performance through sales metrics and evaluate the performance of sales channels, reporting to management- Analysis of profit margins, budgets and targets, monthly revenues, product launch - Project management of the new leather collection interacting with all departments, respecting objectives, timing, and budget, intervening in the resolution of problems inherent in the production process- Created visual merchandising manuals for stores to increase sales and brand image

Firenze, Tuscany, Italy

• Supporto allo sviluppo e finalizzazione degli accordi commerciali con distributori e clienti• Monitoraggio delle vendite e relativa reportistica in Excel• Organizzazione e gestione operativa dell’ordine• Monitoraggio delle spedizioni e verifica della correttezza dei prodotti inviati• Partecipazioni a fiere ed eventi locali e nazionali• Supporto al team Marketing• Customer care per i mercati assegnati

Florence Area, Italy

- Achieved an increase of 38% annual revenue and steady growth of KPIs.- Recruitment and training of a sales team of 5 resources implemented to 10 in two years.- Buyer in charge of planning the selection and purchase of products for the stores in Tuscany- Visual merchandiser ensuring the display of products is always aligned with company guidelines in the stores of the region and new openings, - Managed budget and stock losses, planning and filling orders- Back office duties (Negoziando software) and warehouse activities- Cash management and petty cash reconciliation- Weekly reports and administration duties

London, United Kingdom

- Successfully implemented new sales strategies that led to a 15% increase in annual turnover- Recruitment and coordination of 14 resources across four stores- Analysis of budget, sales, stock, and store activity reports- Buyer responsible for seasonal merchandise plans for the four stores in London- Visual merchandiser in charge of verifying the in-store merchandise followed the company's display guidelines

Londra, Inghilterra, Regno Unito

• Gestione punto vendita con incremento esponenziale delle vendite• Coordinamento di un team di vendita di 3 risorse• Analisi di vendite, budget, vendite, stock e compilazione di report periodici

London, United Kingdom

- Monitored marketing campaigns and managed the database- Content creation for email marketing and social media platforms- Supervision of the production of samples and industrialization of the collection interacting with all departments and suppliers- Material research, style research, and prototype development- Graphic design- Research of styles and trends- Market and Competitors Analysis

Milan, Italy

- Planning and organization of private and corporate events- Development of creative themes and marketing strategies for the events- Research and negotiation with sponsors and suppliers

Milan, Italy

- Designed underwear and swimwear collections with the creative team and art director- Responsible for purchasing orders, claims, and invoices, cataloging files and materials- Planned the industrialization of prototypes and collections, organizing production in the factory, through subcontractors and suppliers

Digital Marketing

SEO Content marketing Email Marketing Social Media Content Press Releases Website launch pages

Strategic Digital Marketing Workshop

strategic digital marketing

Bachelor'S Degree, Fashion Design

Fashion design Marketing Business management Graphic design