Asia Product Marketing Manager (Running, Outdoor And Software )
CurrentHolding company hero product lines Forerunner, premium outdoor watches and software related project. my main responsibilities include:1. Being an expert on wearable devices, keeping up with technology and market trends, and having a strong understanding of product features to identify potential opportunities or gaps in the market. Making sure we successfully covey our product benefits to all Asian countries.2. Working with Worldwide and Asian sales marketing and engineering experts to define unique selling points and create a compelling product story for communication.3. Team up with PR section to make sure EC martial, online events and office campaigns are all match with the key product visual.4. Delivering high-quality products training, sales kits, competitor analysis, and necessary content to Asia marketing and sales teams to ensure that key messages are effectively communicated to promote the product.5. Controlling the New Product Launch schedule, coordinating asset preparation, and collaborating with the global team, marketing planner, and Marcom to ensure effective execution in Asia.6. Acting as a bridge between engineering and marketing, coordinating internally and externally to ensure the smooth operation of projects.7. Coordinate with the VM team and try to make sweet points between what we want to show and how we can be seen easily.