David Barton Email & Phone Number

New York, Ny, Us

New York, New York, Us

• Lead the health digital team, overseeing the planning and management of all digital communications workstreams (social, web/experiential, paid, executive, influencer, analytics) and guide digital subject matter experts across these disciplines to ensure execution of plan.• Develop and lead best-in-class digital-first strategies for patient and HCP-focused disease awareness and product communications campaigns, data communications and approval announcements, including audience mapping, channel and content planning, and coordinating with cross-functional partners.• Recruited, retained, and built a pipeline of talent leading to a 400% team headcount increase in one year.• Led patient and HCP digital communications efforts for multiple FDA approvals and brand launches, including OMVOH (ulcerative colitis), EBGLYSS (atopic dermatitis) and ZTALMY (CDKL5 deficiency disorder). • Led digital campaigns for high-impact global congresses targeting HCPs, including omnichannel outreach (social, email, web), scientific content promotion, and real-time event engagement.• Led the digital brand strategy and positioning for embecta, partnering with global and US marketing teams to develop omnichannel playbooks and campaigns targeting people with diabetes and HCPs, and ensuring consistent application of the brand across channels globally.• Ensured integration with Insmed’s product marketing teams across multiple unbranded disease awareness campaigns, coordinating messaging, channel and content planning.

• Led Salutem's digital team, focused on delivering an audience-centric approach to reach key audiences where they are online for clients within the health sector. • Focused on overarching digital strategy, content and creative strategy, community management, web development, paid, search, executive visibility and influencer engagement.

New York, Ny, Us

• Led the Health practice's digital team and offering in New York, a center of excellence across the organization• Grew the team from two to 20 employees focused on digital and social strategy and execution within the health sector• Increased health digital revenue by 461% over the course of nine years• Led digital marketing strategy and tactical execution for Regeneron’s EYLEA for wet age-related macular degeneration (AMD) and diabetic macular edema (DME), launching branded and unbranded campaigns and the brand’s first social channels.• Led the creation of Hologic’s global digital marketing center of excellence, a central hub for defining, implementing, and ensuring best practices across its digital marketing initiatives• Developed and launched a Health influencer marketing offering

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Write reviews of local New York City restaurants and beyond• Develop original content and post information on local food events and restaurant happenings• Average 600+ monthly page views; 180% increase in readership between 2012 and 2013

New York, Us

Clients included: Amgen, Merck, Otsuka and OptiNose• Highlighted opportunities to engage stakeholders through integrated digital communications initiatives• Created and disseminated digital health IP throughout Hill+Knowlton’s U.S. health practice • Managed communications activities for FDA advisory committees, FDA approvals, medical meetings, data milestones and product licensing agreements• Re-launched unbranded consumer campaign and professional event series, managing opportunistic and controlled media activities resulting in more than 12,500 media placements over one year• Recognized as Chairman’s Award finalist for outstanding client service• Member of MediaMinds group collaborating on media strategy and sharing insights and trends• Managed a team of junior staff and provided ongoing feedback, guidance and counsel• Managed client budgets and staff billing projections

New York, Ny, Us

Clients included: Millennium Pharmaceuticals (Velcade, TAK-700), Biogen Idec, Hospital for Special Surgery, AstraZeneca (Seroquel US and Global), Janssen Pharmaceuticals and General Electric• Led the development and execution of digital strategy for Biogen Idec’s talent acquisition group and all corporate digital and social media efforts • Implemented communications around the release of first-in-class data and launch of a new route of administration for Velcade, helping to secure interviews • Advised clients across the NY Health practice on digital health strategy, tactics and execution • Created and disseminated digital health IP throughout Edelman’s global health practice in bi-weekly Health Digital Check-up emails and posting to EdelmanDigital.com• Appointed to Digital Health Task Force designed to advance digital health offerings throughout the Edelman network by proactively incorporating digital components in communication programs • Executed integrated communications around various medical meetings and data announcements• Oversaw and developed media materials and execution of various controlled media tactics (S/RMT, ANR, matte release, e-newsletters) for multiple clients• Helped establish Edelman’s offering and presence within the health track at the 2011 South by Southwest (SXSW) conference• Member of the Business Development Working Group designed to facilitate a culture of smart, energized and inspired collaboration in business development• Managed junior staff responsible for daily client media monitoring and social media listening• Managed client budgets and monthly staff billing projections

New York, Ny, Us

• Led the overall strategy, launch and maintenance of AstraZeneca’s first unbranded Facebook page and Twitter feed, resulting in 1,341 fans, 194 followers and engaging the brand’s target demographic• Developed and executed unbranded campaign building disease awareness throughout patient and healthcare provider communities and shifting media’s perception of disease state; secured more than 540 million media impressions and unprecedented media attendance for the brand at editor’s event • Supported consumer programming, issues management and data milestone announcements • Provided clients with daily media monitoring reports and real-time monitoring around brand issues• Developed communications materials announcing data milestones for various brands

Clients included: The Generic Pharmaceutical Association (GPhA) and Barr Pharmaceuticals • Managed strategic corporate communications, investor and analyst relations, government affairs, message development, corporate branding, identity development and execution• Developed and executed public relations, marketing and advertising communications initiatives for internal and external client audiences resulting in increased earned media and product sales• Created and launched West Side YMCA public relations campaign resulting in increased community funding and local attendance• Coordinated and managed event production budgets for nationwide pharmaceutical association and execute production of annual meetings for Fortune 500 clients• Developed press releases and press kit materials and pitch storylines to local, regional and nationwide media outlets• Managed and executed the publication and distribution of collateral material and direct mailings• Successfully scored media placements in all major New York City media outlets

Clients included: Bruegger’s Enterprises and The United Illuminating Company• Developed press releases for clients and pitched story ideas to nationwide media outlets• Prepared press kits and media materials for client events and media tours• Developed and maintained client media lists, utilizing Cision MediaSource• Coordinated press kits and other materials for client events and media tours• Performed media results searches to track press coverage nationally• Participated in pitching and executing Red, White and Blue Bagels campaign for Bruegger’s Enterprises• Scored media placements on nationwide FOX and CBS morning shows and national NBC and ABC affiliates• Directed client event, secured television interview and regional news placements