Samantha Barton Email and Phone Number

Owlcam is the AI-powered connected dash camera that protects cars and drivers.Responsibilities: • Cross-Channel Marketing Campaign Development: Manage, monitor, and optimize multi-channel marketing campaigns with our Director of Growth • Strategy & Planning: Conduct marketing research and deliver findings that influence business strategy and decisions • Market Analysis: Monitor collection and analysis of customer data to build a stronger understanding of what features, messaging and content best resonate with our audiences • Customer Acquisition: Utilize consumer insights to create new campaigns, while improving current ones, which drive new customer acquisition and revenue growth • Growth Marketing: Research and identify new growth opportunities; Implement campaigns across new channels and platforms with a focus on market development• Campaign Optimization: Develop and execute A/B tests to generate actionable insights of which are used to optimize campaign performance • Agency Management: Worked closely with our marketing and PR agencies to plan and execute campaigns and launches. Ex. Crash Report - the first automated in-app claims report.

Assist in optimization of digital marketing initiatives through in-depth auditing of accounts, campaigns, and marketing programs on a per request basis from the VP of Marketing and CEO .

HealthyPets is the second-largest online shopping destination dedicated to pets.Responsibilities: • Build and manage Facebook prospecting and retargeting ad campaigns for HealthyPets, EntirelyPets, EntirelyPets Pharmacy, and Heartland Vet Supply (all owned by HealthyPets Inc.)• Schedule daily content across Facebook, Instagram & Twitter for three of our e-commerce brands• Scaled HealthyPets and EntirelyPets combined Instagram followers from 5k to 75k in less than 12 months• Managed Facebook ads for 12 bay area vet clinics; Increased appointment bookings by more than 25• Create engaging and unique copy for digital assets, including social media, website, newsletters, and PR, that resonates with our audiences • Increase brand awareness through our Influencer Program by identifying and building partnerships with key individuals and brands • Partner with pet-related nonprofits through our Charity Program to provide them with much-needed donations and monetary assistance • Assist with marketing strategy, company branding, marketing calendar creation, and merchandising• Co-manage two blogs, one of which was named the #1 pet blog of 2018 • Create weekly and monthly reports for our CEO

After being recruited by the store manager, I started working at Fossil in the San Marcos Premium Outlets. Being one of the more experienced sales associates, management utilized my expertise by having me train new hires. I also assisted management in creating merchandise displays.Fossil management has recognized me for my continuous achievement of sales goals as well as my ability to build lasting relationships with customers.Our daily sales goals focused on:• Items Per Customer• Average Dollar Per Sale (AOV)• Sales Per Hour • Total Sales Revenue

Safe Range was the first ever Virtual Shooting and Virtual Archery recreational and training facility. Awarded Best New Business in Best of Round Rock, TX Poll, 2016. Digital Marketing and Brand Management:• Substantially increased organic traffic through effective marketing of the company’s online brand in conjunction with increased customer engagement • Used Facebook Ad Manager to monitor the effectiveness of ads; Reached prospective clients at less than $.01/person• Managed the digital marketing budget for online ads• Built partnerships with other local businesses, such as Sure Shots Magazine, to utilize cross promotion Event Planner and Coordinator • Created company value and awareness by planning and coordinating promotional, fundraising and leadership events • Developed and executed promotional events including a special Veteran’s Day event, Halloween Party, Thanksgiving “Shootout”, Christmas Party and moreContent Creation• Designed original content and advertisements which were displayed online, in print and in the store.• The content that I created promoted the brand effectively while engaging with the community SEM (Search Engine Marketing)• Edited information of Safe Range on Google Business• Developed and managed the Safe Range YelpBiz accountEvent Sales• Contacted companies about bringing their team in for leadership and fundraising events, training seminars and more • Coordinated with event planning businesses in the Austin area in using our venue for their clients • Reached out to the general public about celebrating birthday parties, bachelor(ette) parties, "girls night out" parties, etc. Customer Service • Give tours of the facility • Explain the technology and rules behind virtual shooting • Provide assistance to shooters

The Coach store in the San Marcos Premium Outlets was the highest trafficking Coach store in Texas at the time in which I was employed. Being in this fast-paced environment with customers who had higher than average service expectations, I learned how to manage high levels of stress in the workplace.While working at Coach I was given the opportunity to train the incoming seasonal employees on how to become successful sales associates in a luxury product industry. I was recognized as "Top Sales Associate" as well as "Top Cashier" during the 2014 holiday season due to having the highest sales per hour and the highest email capture rate.

At 16 years old I started my first job as a Sales Associate at G.H. Bass & Co. I was able to develop my core set of professional selling skills by providing exceptional service to every customer, prioritizing tasks, and focusing on time-management.