Heading up a team focused on the technical operations and analytics across the ALK websites and apps. Leading technical projects such as website migrations, CMS standardization, generative AI pilots – all while delivering on our SEO ambitions.

• Manage SEM team • Develop a search annual marketing plan based on a client's strategic imperatives as a part of the • omnichannel strategy• Develop, improve, and implement process workflows between various internal teams• Support new business team in acquiring new clients. • Research and implement innovative solutions• Own external vendor relationships to enhance campaign efficiencies and better measurement• Assist with the training of junior level team members

Manage SEO team on projects involving on-site and off-site strategy development, implementation, optimization, analysis of results, and reporting. • Conduct multiple analysis of search behaviors relevant for client’s brand category and recommended website's information architecture• Perform regular in-depth competitors analysis• Prepare technical audits and coordinated implementation of improvements with creative agencies/developers• Analyze multiple algorithms updates and… Show more Manage SEO team on projects involving on-site and off-site strategy development, implementation, optimization, analysis of results, and reporting. • Conduct multiple analysis of search behaviors relevant for client’s brand category and recommended website's information architecture• Perform regular in-depth competitors analysis• Prepare technical audits and coordinated implementation of improvements with creative agencies/developers• Analyze multiple algorithms updates and create POV with recommended steps• Cross-collaborate with the PPC team to prioritize content creation• Optimize the process of data collection and reporting• Assist with the training of junior level team members Show less

• Establish SEO team • Manage a small SEM team on SEO and PPC projects, including one e-commerce campaign• Develop SEM strategies for both PPC and SEO• Prepare budget estimates to determine the optimal investment level for specific goals & objectives• Build Paid Search keywords & copy recommendations, and traffic thecampaign• Apply various PPC optimizations in order to achieve estimated goals• Monitor and analyzes performance metrics and identify trends and… Show more • Establish SEO team • Manage a small SEM team on SEO and PPC projects, including one e-commerce campaign• Develop SEM strategies for both PPC and SEO• Prepare budget estimates to determine the optimal investment level for specific goals & objectives• Build Paid Search keywords & copy recommendations, and traffic thecampaign• Apply various PPC optimizations in order to achieve estimated goals• Monitor and analyzes performance metrics and identify trends and areasfor improvement to make data-driven recommendations and achieve estimated goals Show less

• Work closely with SEM Manager to achieve PPC campaign goals• Build keyword and messaging recommendations• Monitor performance of PPC campaigns• Conduct various PPC optimizations• Help with reporting