Changing the world through more useful visual communication, engaging brand experience and smarter advertising – this is my own mission which drives me every day. In my everyday life I try to find connection between strategy and creation. Digging deep in good research is the only way to find great insight which makes advertising engaging and effective. I believe building teams with empowerment approach is the key of the long-term advantage in demanding industries. To reach it I use tools which help sharing ideas, improve communication and cultivate good habits. I love books about psychology, marketing and leadership in creative industry.Key skills:• New business activities (identifying client’s needs, clarifying work range, negotiations, key account management)• Running strategy workshops using Business Model Canvas and Value Proposition Design • Running creative processes in advertising agency and art direction• Team building based on empowerment approach