- Designing the path to growth- Joining the dots of technology and marketing- Linking business needs with AK+K2 marketing communication expertise- Responsible for the development of competences within the company

Knowledge and experience to share. Interesting time with interesting businesses.- A number of various projects i.e. for Aegon, McDonald's, Znany Lekarz (Docplanner) and more.- TV and online campaigns strategic planning (bronze Effie 2019 for Znany Lekarz TV campaign award).- Consulting major redesign of corporate identity for one of the biggest Polish startups.

From lead to revenue.Small startup, lots of responsibilities.- Creating the business model. - Developing ecosystem of partnerships.- Generating leads, looking for new opportunities. - Becoming leading SEO player in the category.- Creating marketing concept for Refundis (branding, CI, narration).

Comprehensive responsibility for GW B2C marketing plans and actions both in traditional and digital environments. Key achievements:- Brand development project in specific omnichannel environment (including customers and products segmentation, brand positioning and logo redesign)- Aggressive growth in the number of GW digital subscriptions reaching 77 k in less than 2 years- Print edition sales decline ratio limited by half from -13% (avg 2007-2014) to -7% (2015)-… Show more Comprehensive responsibility for GW B2C marketing plans and actions both in traditional and digital environments. Key achievements:- Brand development project in specific omnichannel environment (including customers and products segmentation, brand positioning and logo redesign)- Aggressive growth in the number of GW digital subscriptions reaching 77 k in less than 2 years- Print edition sales decline ratio limited by half from -13% (avg 2007-2014) to -7% (2015)- Support for several teams responsible for web traffic of the GW digital assets Show less

- Leading and supporting team of six strategy planners.- Developing strategic proposals for the clients from different industries (shortened list: http://goo.gl/z1LBF).- New business development.- Personal responsibility for business development of PZU - one of key K2 accounts.- Being one of the architects of major strategic changes in K2 and ensuring its continuous development- Representing the agency on key public events.

- Providing strategic input to interactive marketing communication for local and multinational companies (i.e. PZU, Coca-Cola, IKEA, Open Finance, Volvo, Hochland, LG), .- New business development - providing strategic vision, working with creative teams, taking responsibility for final presentation.- Integrated marketing communication strategies development combining new and old media advantages for effective business planning.

- Multinational on-line projects development and management.- New products launch support for interactive environments.- Cooperation with world wide network of suppliers (media houses, interactive agencies, research agencies, portals, etc.), - International perspective on business strategies.

- Brand management - Colodent (#3 on Polish toothpaste market, 11 SKUs in portfolio).- Brand strategy planning with long term perspective - roadmap development and internal alignment with local and divisional management.- Promotional support planning, development and implementation. Cooperation with several departments in-house and a number of external suppliers and advertising agencies.- New products development - NP concepts development, profit statements evaluations… Show more - Brand management - Colodent (#3 on Polish toothpaste market, 11 SKUs in portfolio).- Brand strategy planning with long term perspective - roadmap development and internal alignment with local and divisional management.- Promotional support planning, development and implementation. Cooperation with several departments in-house and a number of external suppliers and advertising agencies.- New products development - NP concepts development, profit statements evaluations, market tests supervision, packaging development, final recommendations preparations.- Annual budgeting and continuous monitoring of business results. Show less

-On-line activities strategy development for Colgate-Palmolive brands.- On-line advertising campaigns development.- Media and production budget management.- Participation in European Colgate E-Business team. - Continuous support and trainings for local Marketing Team. - Efficiency analyses of advertising activities in interactive environment.

- Palmolive For Men shower gels relaunch (press and on-line campaign, in-store activities).- Palmolive Month spring event management (in-store animations, consumer lottery, event coordination with Sales Dept.).- Cooperation with advertising and interactive agencies; ongoing analyses of sales and promotional activities;

- Internship in Tequila\Poland Creative Dept. and TBWA\Warsaw Strategy Planning Dept.- Outdoor campaign for Merci brand.- Brand and logo development project.- Cooperation with international chain of TBWA group.