The world is a better place when people play games together.

I guide select clients to solve product, brand, and growth marketing challenges. Contact me for availability.It's a good problem to have, but I'm not taking on additional consulting projects until Q2 2025.

As CMO, I led exponential user, subscriber, and revenue growth for a B2C entertainment technology startup with both live service and software as a service (SaaS) offerings. I accomplished this through strategic marketing initiatives for brand marketing, product marketing, and growth marketing programs and campaigns.This brand, product, and revenue growth wasn’t the result of a single silver-bullet solution. To get there, I grew the team, including new marketing FTEs, freelancers, agencies, and consultants. I evaluated, selected, and implemented new marketing technology tools. Through cross-company collaboration, I developed actionable audience personas, brand positioning and messaging, and full lifecycle consumer journeys from lead generation through post-conversion customer engagement. By using data-driven decision making to evaluate and prioritize marketing tactics and analyze consumer behavior, I created an integrated multi-channel strategy to execute digital marketing campaigns that included CRM/email, ecommerce, site, content, search, influencer, sponsorship, organic social media, PR, paid media, and partner touchpoints.Product marketing leadership for digital, licensed tabletop roleplaying games was a big part of Demiplane’s user and revenue growth story. These collaborative partnerships included licensed products from Marvel (Marvel Multiverse RPG), Paramount/Nickelodeon/Magpie Games (Avatar: Legends RPG), Paradox Interactive/World of Darkness (Vampire: The Masquerade and Hunter: The Reckoning), Paizo (Pathfinder), Critical Role/Darrington Press (Taldorei Reborn, Candela Obscura), Fox Studios/Free League Publishing (Alien: The Roleplaying Game), Ghostfire Gaming, Kobold Press, and more.

While leading marketing at Fandom Tabletop, I grew user acquisition (over 10 million users), product marketing, subscriber growth, and revenue--culminating in a $146.3 million acquisition by Hasbro.Part of pop culture juggernaut Fandom, Inc., Fandom Tabletop was the home of D&D Beyond: the category-defining SaaS + live-ops digital toolset for the world’s most popular roleplaying game. As Director of Marketing, I was the buck-stops-here leader for the marketing related to D&D Beyond and our first-party title, Tales of Xadia. ToX was based on the Dragon Prince IP, licensed from Wonderstorm and Netflix, while D&D Beyond was licensed from Hasbro/Wizards of the Coast.The success of my strategic marketing initiatives and go-to-market activities was only possible through cross-company collaboration. I ensured everyone who touched marketing knew they were part of a team, regardless of their specific reporting structure.Together we delivered high-ROI digital marketing encompassing ecommerce conversion rate optimization, social media, digital content, SEO, in-app digital marketing, SMS/mobile, email, influencer, sponsorship, and paid media. This was multi-channel marketing done right: not just a collection of touchpoints, but an intentional, consumer-centric experience that delivered a consistent, integrated, high-impact value proposition.Alongside new brand positioning and messaging, customer-focused strategy and data-driven decision making unlocked new value propositions within our subscription products. The enhanced subscription offerings fueled annual recurring revenue, grew total subscribers, and increased subscriber retention. While my work on our upgraded subscription strategy was a clear needle-mover for us, the deeply strategic parts of my work were richly satisfying, too. Market research, smart budget oversight and planning, and team building and development were among the critical behind-the-scenes elements that contributed to our success.

I advised startups in the gaming and esports space, providing full-lifecycle marketing expertise ranging from product-market fit all the way to post-conversion email and social media engagement. Notable talents that I brought to bear included digital/website marketing, business consulting, media planning, organic and paid social media campaigns, brand development, social voice, writing, video production and direction, budgeting, analysis, business planning, audience analysis & segmentation, competitive analysis, cost/benefit analysis, campaign planning, partnership strategy, partner activation development, proposal development, and business development.

Exceeded brand, growth, and revenue objectives by developing integrated (“Connected”) multi-channel marketing and digital marketing strategies and campaigns for national and global clients in life sciences, automotive, fintech, QSR, CPG / FMCG, tech, telecom, retail, construction, manufacturing, and entertainment verticals

I served an amazing team of Managing Directors, Account Managers, and Partner Coordinators, together comprising a hub for integrated marketing experts, creative designers, and technologists to come together to deliver high-impact brand and lead generation solutions for institutions of higher education.

I distilled actionable marketing insights from massive amounts of data, then refined them into integrated multi-channel marketing motions for clients in life sciences, manufacturing, CPG / FMCG, QSR, and more. Geographically, these contributions reached the US, Canada, and across APAC.

As Intouch Solutions first official marketing strategy hire, I had the pleasure of collaborating across both internal teams and client organizations to solve complex marketing challenges for life sciences clients. These touched both HCP and DTC audiences in therapeutic areas ranging from diabetes, rheumatologic, cardiac, oncology, cosmetic, and more. Internally, I re-energized our CRM/email practice, frequently partnered with Intouch's emerging social media practice, and led our internal product development efforts.

During my tenure as a practice lead, I helped clients develop and execute strategies involving digital communities: social networking sites, user-generated content, blogs, wikis, etc. This included governance and staffing recommendations (content moderation, community manager, community director, etc.), as well as integration into broader digital and traditional marketing efforts.. Additionally, I provided the technical voice for VML's business development efforts. Beyond that, my body of work included: strategic technical roadmapping to harmonize multiple social media projects; ideation for technical elements of an arena's grand opening event; platform requirements for a user-centered redesign of major eCommerce Web sites; mobile WAP site and on-device application functional requirements; technical business development (RFP responses, client presentations and workshops, etc.)

Leveraged online, offline digital, and traditional marketing tools to position and sell Cerner learning services products to clients. Led project teams in the design, development, and delivery of computer-based, Web-based, and instructor-led training for healthcare information systems. Managed financial forecasting, estimation, and billing for learning services clients.

Integrated call center and online sales with brick and mortar locations via sales training and product launch activities. Led and contributed to internal learning/professional development projects. Key areas included B2C sales, B2B sales, management training, hardware & software, and new product launches. Coached and mentored new and developing team members.