As a Conscious Design Thinking consultant, I work with businesses and institutions to help them embrace Conscious Capitalism, Conscious Leadership, Theory U, and the concept of Essential Identity. Using these principles, I assist my clients in creating timeless collections that reflect their Essential Identity. By understanding the conscious practices that underpin sustainable and successful organizations, we can create collections that are not only visually stunning, but also reflect the values of the brand and align with the needs of their customers. With my expertise, I help my clients to embrace a holistic approach to design, business, and leadership that drives sustainable growth and promotes a positive impact on the world.

As the creator and professor of Conscious Design Leadership at IE, I provide students with essential skills for transforming outdated business models, recognizing emerging social and market demands, and maximizing organizational resiliency through co-creation at all levels. The Conscious Design Leadership model keeps business dynamic, engaged, and informed by holistic and sustainable business practices.This leadership course includes a variety of tools and techniques, such as Design thinking, U.Lab, Simon Sinek’s Golden Circle, Lean processes, B.Corps, Triple balance (economical, social, environmental), Gross Income Happiness. With a total of six sessions, each lecture is followed by time for case clinics, allowing students to practice Conscious Design Leadership skills in an incremental manner. By the end of the course, students will have developed a fully-realized Conscious Design Leadership model for their case study.In this course, we consider the corporation a collective being and develop tools to become aware of its consciousness. The student will develop consciousness of the framework and processing mindset from which they operate in their work. This course provides students with the tools and practices to become a “SuperLeader” integrating mind, heart, and hand by connecting to the Essential Identity of the project and the organization. Decision-making pivots from the “what” to the “from where”.Students will learn and practice different techniques of team building such as deep listening, systemic thinking, and human-centered design. Students will also learn to recognize and connect to the Essential Identity behind every project and organization as the reference for coherent decision-making. The course has received excellent reviews from students, with an average rating of 4.6 out of 5 for the course and my teaching.

As the creator, CEO, and Creative Director of the fashion brand Baruc, I have overseen the design and production of high-quality garments and accessories, including the iconic guayabera shirt. Our brand has been recognized for its exceptional craftsmanship and unique aesthetic, and we are proud to have our products sold at the exclusive Connolly Mayfair store in London.Baruc has dressed numerous notable individuals, including Catherine Deneuve, Daniel Barenboim, Melody Gardot, and Maria de Medeiros. We were also honored to have our emblematic guayabera shirt worn by the President of Colombia, Manuel Santos, during the ceremony for the signing of the peace agreement.Through my leadership, Baruc has established a reputation for excellence in design and manufacturing, and we are committed to creating beautiful and sustainable fashion that speaks to the needs and desires of our customers.

As a designer of the Icon collection for Adolfo Dominguez, I was tasked with creating a collection that would embody the essential identity of the brand in timeless garments. The collection will be available for sale this spring and features pieces that capture the brand's signature style while also incorporating modern elements and trends. It was a true honor to work on this project and to be able to contribute to the legacy of such a renowned fashion brand.

As a fashion design professor at the Polytechnic University of Madrid, I was responsible for teaching a range of undergraduate courses in fashion design. These courses covered various aspects of the fashion design process, including concept development, pattern making, garment construction, textiles, and fashion illustration. I strived to provide students with a comprehensive understanding of the fashion industry and the skills they needed to succeed in the field. My goal was to inspire creativity, encourage critical thinking, and foster a passion for design among my students.

Responsible for creating, overseeing and directing the artistic and creative direction of the visual displays and installations in Loewe's retail store windows.The role required a strong visual sense, understanding of the Loewe brand identity, and the ability to translate that understanding into compelling visual displays that capture the attention of passersby and drive foot traffic into the store. As the Art Director I worked closely with the brand's visual merchandising team to develop and execute visual concepts for the store windows. This role demanded a keen eye for detail, a deep understanding of the customer experience, and the ability to create an engaging and memorable visual story that communicates the brand's values and products to potential customers.

As the creator, director, and presenter of the award-winning television program "De formas," I had the privilege of interviewing some of the most innovative designers and artists in the fashion and design industry. The program was a finalist in the International Emmy Awards and explored the creative process and innovative ideas behind successful designers and artists.Some of the notable guests who appeared on the show included the renowned artists Paula Rego, Antoni Muntadas, and Nicholas Nixon, as well as leading designers such as Carolina Herrera, Christian Bedat, and Joaquin Berao. As an expert in identity, consciousness, and creative direction, I facilitated insightful discussions on a range of topics related to fashion and design. It was an exciting opportunity to showcase the industry's thought leaders and innovators and contribute to the program's mission.

As the Art Director for V&M at Hermès for the Spanish stores, I was responsible for creating, overseeing, and directing the artistic and creative direction of the visual displays and installations in the store's retail windows. This role demanded a sharp visual sense, a comprehensive understanding of the Hermès brand identity, and the ability to translate that understanding into visually arresting displays that captured the attention of passersby and drew them into the store.Working closely with the brand's visual merchandising team, I developed and executed visually compelling concepts for the store windows, drawing on my extensive knowledge of the customer experience and my skill at crafting engaging and memorable visual stories that communicated the brand's values and products to potential customers.As Art Director, I was known for my meticulous attention to detail, my passion for visual storytelling, and my commitment to creating a unique and unforgettable customer experience that made a lasting impression on those who encountered Hermès' products in the retail environment.

As a fashion design professor at the School of the Art Institute of Chicago (SAIC), I shared my passion for creativity, innovation, and sustainable design practices with the next generation of fashion designers.Through a combination of lectures, workshops, and studio critiques, I guided students through the process of developing their own unique design aesthetic, while emphasizing the importance of responsible design practices that were both ethical and sustainable. My approach to teaching combined hands-on instruction with a deep understanding of the cultural, social, and historical contexts in which fashion operates.By nurturing and developing the talents of my students, I helped them to gain the confidence and skills they needed to succeed in the highly competitive field of fashion design. My experience as a successful fashion designer and art director at major luxury brands such as Hermès and Loewe, as well as my work as an author and educator, provided me with a unique perspective that helped to inspire and motivate my students.

As the designer, illustrator, and head of collections for Pasarela Cibeles at Jesús del Pozo, I worked closely with the designer as his right-hand man in all of his creative endeavors. This included collaborations on a range of projects such as the opera Carmen, and theatrical productions like those with Bob Wilson. I was responsible for leading the design team, creating and developing the collections, overseeing the entire creative process, and ensuring the final products met the high standards of the brand. Through my collaboration with Jesús del Pozo, I gained valuable experience and insight into the world of high fashion, and developed my skills in design, illustration, and production.

As a creator and professor, I developed and taught a course on "Creation and Communication of Fashion Projects" at the Polytechnic University of Madrid. The course covered topics such as fashion design, trend analysis, production processes, branding, and marketing. Students learned how to create and present their own fashion projects, and were also introduced to the practical aspects of the industry such as sourcing materials and production planning. The course was well-received and provided students with a solid foundation for pursuing careers in the fashion industry.

As a member of the design team at Missoni, I had the opportunity to contribute to the creation of some of the brand's most iconic collections. My journey with Missoni began when I was awarded the prize for Best Collection for Missoni as a student of the M.A. Course at St. Martins. This recognition led to an invitation to join the Missoni team, where I worked closely with the brand's senior designers to develop new collections, experiment with colors and patterns, and create new designs that reflect the brand's unique aesthetic. Working at Missoni taught me the importance of balancing creative vision with business objectives and collaborating with a team to bring ideas to life.