Associate Director Millward Brown Vermeer
Amsterdam Area, Netherlands
Millward Brown Optimor and EffectiveBrands have joined forces to create Millward Brown Vermeer. The combined global marketing consultancy offers our clients a unique insight-based, holistic consulting solution to drive brand-led business growth. With over 150 consultants, we combine strategy consulting and marketing practitioner expertise to create a “whole-brain” advisory offer for clients in the areas of Segmentation, Brand Ideal, Organization, Excellence and Valuation. MB Vermeer has offices in New York, London, Amsterdam, Singapore, Mexico City, Sao Paolo, Sydney, Tokyo, Shanghai and Cape Town. Our new firm is founded on the belief that in today’s global and technology enabled market, customers and employees demand more transparency and value from the brands and companies they do business with. Business leaders face unprecedented complexity and constant disruption. Questions companies asked once every generation now need be answered every day: what business are we in, why do we exist, and how do we build our organizations? Traditional consultants, and the business models and metrics they employ, do not adequately address this urgent need. Millward Brown Vermeer is the only global marketing consultancy focused on unleashing brand-led business growth through the development and embedding of consumer insight-led marketing strategy, structure and capability. We support some of the world’s leading companies across a wide range of industries to transform their brands and businesses, better understand their customers and what motivates them, and ignite growth in their revenues, profits, and shareholder value. As part of WPP and Millward Brown, MB Vermeer is a member of the world’s largest network of advertising and marketing consultancies.