As the Head of Performance Marketing, I led a team of Performance Marketeers to achieve business goals by translating larger business priorities into marketing strategies. We strive to have the most digitally advanced, and profitable, paid marketing strategies in the industry.

As a Senior Account Manager within Google’s Large Customer Sales team, I advised a portfolio of large customers across the UK, Netherlands, and Belgium to achieve their business objectives with the help of Google Ads and DV360. Collaborating with cross functional teams at Google, I delivered data, insights and custom solutions to develop strategies for international as well as domestic growth for both B2B and B2C customers.

As an Account Manager within Criteo’s mid-market publisher development team, I consistently exceeded growth targets by leading two Business Development Specialists to oversee all business development activities in the Benelux.