Bas Harmsen
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Bas Harmsen Email & Phone Number

Director Customer Success Enterprise at Virtuagym
Location: Utrecht, Netherlands 13 work roles 2 schools
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Current company
Role
Director Customer Success Enterprise
Location
Utrecht, Netherlands
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Who is Bas Harmsen? Overview

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Bas Harmsen is listed as Director Customer Success Enterprise at Virtuagym, a with 172 employees, based in Utrecht, Netherlands. AeroLeads shows a matched LinkedIn profile for Bas Harmsen.

Bas Harmsen previously worked as Director Customer Success - SMB at Virtuagym and Senior Manager Customer Experience at Virtuagym. Bas Harmsen holds Marketing / Commerciële Economie (Ce) - Specialisatie Marketing Management from Amsterdam University Of Applied Sciences.

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Virtuagym

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Profile bio

About Bas Harmsen

As a CS leader, I am a firm believer in scaling digital efforts with a people-first mindset to create a positive impact on my teams, the company, and, of course, the customers. I nurture collaborative environments wherein teams are empowered to make autonomous decisions, fostering individual growth and achieving remarkable collective results. Guided by a profound sense of loyalty, I have consistently supported both my colleagues and the organization, cultivating an atmosphere that prioritizes trust, continuous growth, and the adept navigation of exciting challenges.My passion revolves around sculpting the ultimate customer journey by implementing and expanding digital initiatives within existing processes, ultimately resulting in an effortless and satisfactory experience. To achieve success, I strongly assert that CS plays a pivotal role, while also advocating for the integration of customer-centric objectives throughout the entire organization. In my personal journey, this has led me to engage with numerous departments, such as Product, Finance, and Operations, in the context of various cross-departmental projects. Through sharing the Voice of the Customer (VOC) and contributing to the establishment of a future-proof organization, I've embodied the ethos of a holistic and customer-centric approach.

Listed skills include Business Strategy, Marketing Strategy, Accountmanagement, Marketing Communications, and 12 others.

Current workplace

Bas Harmsen's current company

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Virtuagym
Virtuagym
Director Customer Success Enterprise
Utrecht, Netherlands
Website
Employees
172
AeroLeads page
13 roles

Bas Harmsen work experience

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Director Customer Success Enterprise

Utrecht, Netherlands

Director Customer Success - Smb

Current

Amsterdam, North Holland, Nl

Creating a happier & healthier world - Here to help you grow your Fitness Company (with Virtuagym)!-Driving NRR and Customer Satisfaction-Managing our SMB Customer Succes & Account Managers and CS Ops-Implementing (digital) success strategies to help customers reach their desired outcomes

Nov 2024 - Present

Senior Manager Customer Experience

Amsterdam, North Holland, Nl

In this position, I aim to help Virtuagym set up a CX vision to increase Customer Life Time Value and Retention, increase product adoption, and fasten the Time to Value. On a day-to-day basis, I will:- Implement our (digital) customer journey to help customers reach their desired value and boost customer retention- Lead a dedicated Churn Taskforce and share the Voice of the Customer with internal stakeholders- Act as implementation leader for technical Onboarding, Service, and CSM projects- Manage CS Operations & Product Specialist team

Jul 2024 - Nov 2024

Senior Manager Service Emea

Amsterdam, North Holland, Nl

In this position, I am:- Part of the CS leadership team and responsible for the global Service strategy- Managing a team of ±20 consultants and ±5 technical specialists- Responsible for driving results on main metrics like FRT, AHT, and CSAT- Having a shared responsibility for company-wide metrics like Churn, NPS, Dunning, and Expansion revenue- Part of the Go-To-Market team during Product launches- Collaborating closely with the Operations, Finance, Product, Sales, and Marketing departmentI also successfully:- Constantly reached target on CSAT scores, with an average of 4.6 out of 5- Improved team efficiency by 25% measured in av. amount of customers served per consultant- Implemented a Customer Community Hub by Gainsight (former InSided)- Implemented SLAs and a global case routing in the day-to-day job- Established successful frameworks to collaborate with the new CSM and Account Management departments.

Jan 2023 - Jul 2024

Head Of Onboarding & Service Benelux

Amsterdam, North Holland, Nl

As Head of Onboarding & Service Benelux I'll be part of Virtuagyms Global Client Success management team. I will be responsible for managing the onboarding & service teams of the Benelux, where I will focus on driving results on our main KPI's like CLTV (incl. Churn & ARPA ), TTV and NPS. Also, I'll manage our Global Client Success specialists (CMA, Hardware & Product).

Nov 2021 - Jan 2023

Team Lead Service Benelux

Amsterdam, North Holland, Nl

As Team Lead I am responsible for the daily management of the Dutch Client Success team. This means I sit together with CS management, analyze and report on data and our KPI's (such as reply time, customer satisfaction, and churn), and am having 1 on 1's with my team. Next to these core responsibilities, I also host training sessions for the whole department on a regular basis, am managing or assist with projects based on our OKR's, and am in the lead of the hiring process for my team.-Virtuagym is the leading software solution for the fitness industry, serving over 15 million consumers and 6000+ businesses in 80 countries. Virtuagym offers the best in class mobile apps and a cloud-based platform for member engagement and management to help fitness clubs increase retention and reduce cost.

Oct 2019 - Oct 2021

Dutch Client Succes Consultant

Amsterdam, North Holland, Nl

Virtuagym is the leading software solution for the fitness industry, serving over 12 million consumers and 4500+ businesses in 80 countries. Virtuagym offers the best in class mobile apps and a cloud-based platform for member engagement and management to help fitness clubs increase retention and reduce cost.

Aug 2018 - Sep 2019

Bestuur - Hockeyorganisatie

Bmhv
Jun 2017 - Jun 2021

Trainer/Coach

Bmhv

Trainer/Coach van verschillende prestatieve jeugdteamsTrainer van verschillende teams (alle leeftijden)

Aug 2009 - Jun 2017

Trainee Internal Accountmanagement

Utrecht, Nl

Apr 2018 - Jul 2018

Afstudeerstagiair Sales

Dma Institute

Onderdeel van Operations teamAfstudeeronderzoek naar New Business, e-commerce markt

Apr 2016 - Oct 2016

Administratief Medewerker

Euro-Sportring
Feb 2012 - May 2012
Team & coworkers

Colleagues at Virtuagym

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2 education records

Bas Harmsen education

Marketing / Commerciële Economie (Ce) - Specialisatie Marketing Management

Amsterdam University Of Applied Sciences

Vwo Diploma, Economie En Maatschappij

Griftland College Soest
FAQ

Frequently asked questions about Bas Harmsen

Quick answers generated from the profile data available on this page.

What company does Bas Harmsen work for?

Bas Harmsen works for Virtuagym.

What is Bas Harmsen's role at Virtuagym?

Bas Harmsen is listed as Director Customer Success Enterprise at Virtuagym.

Where is Bas Harmsen based?

Bas Harmsen is based in Utrecht, Netherlands while working with Virtuagym.

What companies has Bas Harmsen worked for?

Bas Harmsen has worked for Virtuagym, Bmhv, Search & Results, Dma Institute, and Business Talent Network.

Who are Bas Harmsen's colleagues at Virtuagym?

Bas Harmsen's colleagues at Virtuagym include Maria Fernandez-Castano, Grisena Ceka, Félix Maes, Elisabeth Shapiro, and Fabrice G..

How can I contact Bas Harmsen?

You can use AeroLeads to view verified contact signals for Bas Harmsen at Virtuagym, including work email, phone, and LinkedIn data when available.

What schools did Bas Harmsen attend?

Bas Harmsen holds Marketing / Commerciële Economie (Ce) - Specialisatie Marketing Management from Amsterdam University Of Applied Sciences.

What skills is Bas Harmsen known for?

Bas Harmsen is listed with skills including Business Strategy, Marketing Strategy, Accountmanagement, Marketing Communications, Coaching, Sales, Marketing, and Microsoft Office.

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