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I’m an independent strategy consultant with a belief that companies thrive when they focus on what truly drives people, trusting to leave 20th-century management techniques behind.After a mid-career break running start-ups (my wife calls it my “midlife crisis”), I returned to consulting with a renewed commitment to create the spirit experienced at startups in large organizations. I now specialize in creating the conditions for drive, dare, and direction—key performance factors for lasting impact.I partner with forward-thinking leaders across industries to run and facilitate projects in strategy, innovation, and large-scale transformation—achieving success, and sometimes learning from failure. Recently, I trained over 250 leaders in HR, Marketing, and other functions, exploring practical, relevant AI use cases, sharing tools I use in my own work, and discussing the strategic implications of Artificial Intelligence. To bring these insights to clients and teams, I co-founded IntotheNXT Consultants.InvestmentsBeyond consulting, I invest in ventures, including NXTminds.com, a platform for interim tech and AI personnel; i-mot.com, a product authentication solution; storeDNA.co, a retail analytics company; Yearxero.com, an ad-tech firm; and dutchdisruptiveventures.nl, an early-stage investment company applying Clayton Christensen’s disruptive innovation insights to Dutch start-ups.A personal touchOutside of work, I enjoy spending time with my wife, Myrthe, our children, Max and Liv, and taking long walks with our golden retriever, Sep. I’m also energized by watersports at the nearby beach, skiing with friends, hosting dinner parties, or quietly honing new skills—moments that bring balance and fuel my creativity.
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FounderIntothenxtNetherlands -
Strategy Consultant And FounderIntothenxt Jan 2022 - PresentAmsterdamStrategy | Organization | AI Adoption.You’re ready to lead your organization into its next phase. What got you here won’t get you there. Different ways will be required, but the stakes are high, there is no room for failure. We believe every organization holds immense potential when breaking free from conventional thinking to maximize both human, and artificial intelligence. Human intelligence is about collaboration and individual drive. Artificial intelligence is about removing human boundaries to scale and learning. Let us help you maximize both, by crafting strategy, changing your organization, and accelerating AI adoption. Potential. Unlocked. -
AdvisorYearxero Aug 2022 - PresentYearxero is a B2B SaaS solution allowing publishers and advertisers to boost advertising effectiveness through 1st party-based advertising to the world's most premium audiences in gaming -
AdvisorPurplemeta Sep 2022 - PresentPurpleMeta is a consulting and technology company working with commercial brands and established artists to expand their brand through NFTs and blockchain technology. We help them to reach new audiences and engage existing fans and customers through new experiences. -
FounderI-Mot - Product Authentication And Tokenization Aug 2023 - PresentAmsterdamhttps://www.i-mot.comiMoT offers a unique indestructible and safe solution to authenticate and connect a brand's physical product to a unique digital twin for creating infinite 'Moments of Truth' customer experiences and material value along the full sustainable product lifecycle.
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Partner | Consumer GoodsMetyis Nov 2020 - Jan 2022Project: Development and execution of a turnaround strategy for a global fashion brand, resulting in doubling share price and accelerated growth. -
Co-Founder Venture Coaching And InvestingDutch Disruptive Ventures May 2020 - Nov 2020Started coaching & investment company dutchdisruptiveventures.com to bundle strategic start-up advice and investment validation based on Harvard's Clayton Christensen's insight in disruption and innnovation in general. Worked with Machine Learning start-up MDML to accelerate growth of Machine Learning applications for marketing, sales and supply chain processes. -
Partner | Consumer Goods & Financial ServicesSparkoptimus Sep 2018 - Apr 2020AmsterdamProjects: - Commercial digital strategy development for a leading global beverages company- New business model innovation for a global consumer goods company JV- Training program on digital and disruptive innovation for a global bank. -
Senior Principal | Consumer GoodsKearney Nov 2016 - Jul 2018ZürichProjects:- AI-driven cost transformation in operations for a leading Private Equity firm acquisition in Germany- Acceleration of the entire product innovation cycle for a global leading FMCG in Germany & Switzerland- Direct-to-Consumer business concept development for a global FMCG based in Switzerland -
Independent Consultant | InnovationInnosight Sep 2015 - Nov 2016Boston, Lausanne (Ch)Independent consultant at Innosight, the world's leading innovation consultancy boutique founded by late Harvard Professor Clayton Christensen, author of "the Innovator's Dilemma".Projects: - Development of 3 disruptive digital business models for a leading Chemicals company- Design of innovation organization and governance model for a leading Agri Chemicals company- Assessment of innovation portfolio and future readiness for a leading US insurance company- Innovation training program for engineers of a leading global oil companyProject prior to Innosight: Development and execution of an employee cost reduction plan for a global travel company -
Co-FounderStoredna Sep 2014 - Nov 2016Zürich, AmsterdamDeveloped in-store shopper behaviour surveillance and retail design and performance improvement system applied at Nike and other brands. https://storedna.co -
Co-FounderMayn Sep 2014 - Oct 2016Zürich, AmsterdamCo-founded a menswear fashion brand with shows in Amsterdam, Paris and Berlin. Closed down due to cash constraints before achieving sufficient volume. See more: https://instagram.com/maynstudios?igshid=OGQ5ZDc2ODk2ZA== -
Head Of Global StrategyC&A Feb 2013 - Sep 2014Zürich, Shanghai, Sao Paulo, GuadalajaraLed business development for the C&A apparel business in Brazil, Mexico & China. Projects:- Brand repositioning in China leading to a turnaround in business growth and employee engagement- Brand repositioning in Mexico leading to clarity for commercial functions and fuel growth- Global apparel sourcing model and cost reduction -
Strategy ConsultantStrategy& Mar 1998 - Nov 2012Amsterdam, WorldwideWorked from Analyst to Senior Principali, running assignments across every aspect of the corporation with a focus on commercial strategy & execution, transformation and M&A. Retail & Consumer industry focus, worked across Europe, the US and Asia.Key projects include:- 3-year global cost transformation program at IKEA- Various cost reduction initiatives for leading global consumer goods companies- M&A preparation and 100-day program execution for various companies- >15 different commercial due diligence and value creation projects for different PE companies in London, Amsterdam, Frankfurt, Geneva, Tokyo
Bas Kemme Skills
Bas Kemme Education Details
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Economics -
Stedelijk Gymnasium Leiden
Frequently Asked Questions about Bas Kemme
What company does Bas Kemme work for?
Bas Kemme works for Intothenxt
What is Bas Kemme's role at the current company?
Bas Kemme's current role is Founder.
What is Bas Kemme's email address?
Bas Kemme's email address is ba****@****ooz.com
What schools did Bas Kemme attend?
Bas Kemme attended Erasmus Universiteit Rotterdam, Stedelijk Gymnasium Leiden.
What are some of Bas Kemme's interests?
Bas Kemme has interest in Innovation, Shopper Marketing, Purposeful Brands, Design, Corporate Success Factors, Pilates, Yoga, Various Sports, Organization Agility, Kiteboarding.
What skills is Bas Kemme known for?
Bas Kemme has skills like Business Strategy, Strategy, Management Consulting, Mergers And Acquisitions, Retail, Fmcg, Management, Change Management, New Business Development, Business Transformation, Marketing, Program Management.
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