Bas Meijerink Email & Phone Number

Ede, Ge, Nl

Amsterdam

Assisting pioneers to ignite change, using branding, storytelling and activation.

Through Province Noord-Brabant I connected the five biggest cities (B5) in the province work together on a shared magazine. Then I convinced the Province with a communication strategy built around a brand called Sjees, using branding, merchandise and long-term campaigns to four predefined target groups in the province of Noord-Brabant.

Noord-Brabant, Nederland

Increasing cycling movements was the goal. The City of Breda intended to do so by creating a collective cycling vibe around town. I translated this ambition into a strategy and tools, such as a magazine, telling stories of daily cycling culture combined with live events and an online strategy. The campaign introduced citizens to the brand Sjees, telling the story of urban cycling from the user perpective. For the magazine I managed the production of all the content as an editor in chief, as well as briefing internal and external stakeholders.

'S-Hertogenbosch

Creative lead from concept to creation of corporate stories, online/offline tools & campaigns for the marcom challenges of BDO, FEENSTRA, BRABANTZORG, LIDL, SVUWONEN, WOVESTO, RANDSTAD, SLIGRO and ATTRACTIEPARK SLAGHAREN.

'S-Hertogenbosch

Creative writing from concept to creation of brand stories, online/offline tools & campaigns for companies such as DESSO, BANNING ADVOCATEN, ELHO, REGINA COELI, LAMB WESTON, SCHEUTEN and DESSO.