Bas Scheffer Email & Phone Number

Amsterdam, Noord-Holland, Nederland

Amsterdam Area, Netherlands

Responsible for out of home accounts in the city centre and key accounts (groups) in and around Amsterdam.

Noord Holland, Nederland

The Netherlands

As a sales Trainee at Heineken Netherlands I experienced different commercial departments within the company. The goal of the traineeship is to be fully prepared for different sales roles within the organisation and to grow to a sales management position in the future.The traineeship is split in two six-month periods, during which I will work full time in specific departments and where I will work on an assignment focused on growing the business. During the first period I worked as an account manager in the department food service & convenience, which focuses on working together with regional wholesalers. In this role I am responsible for building strong relationships with store managers and account managers of wholesalers and ensuring distribution growth of Heineken products. The role mostly included:- Ensure all agreed Heineken products are on display both in-store and online- Avoid out of stocks by forecasting demand together with store managers - Analysing and reporting key findings and observations to internal teams- Creatively find possibilities to maximise brand visibility- Create demand for Heineken products amongst key wholesale customers to increase rotation of stock- Work together with account managers of wholesalers and inspire them to support Heineken productsDuring the second period I gained valuable experience in the retail industry, working as an assistant account manager.

Trade Marketing Horeca

As brand ambassador I was the face of Amstel Beer in the home-market of Amstel in The Netherlands, which include the Northern parts of the country. Responsible for excellent outlet execution, tailor made design projects, marketing activations and brand visibility in the region. Other tasks and responsibilities included:- clearly reporting key findings and observations to internal teams, such as trade marketing, sales and management team- build relationships with businesses and exceed targets on availability and product range- maximise brand visiblity while efficiently using the available budget- execute (trade) marketing strategy and strengthen the Amstel brand in its core market

Londen, Verenigd Koninkrijk

Responsibility over most global accounts, for the fine food business of The East India Company. Regions included Europe, Asia-Pacific and US. Bringing the EICFF brand to several new accounts and building long-term relationships and network it the luxury fine food/gourmet food industry.Responsibilities and tasks include:- Business development and lead generation- Deliver budgeted sales and margins by customer- Manage promotions and offers for accounts globally- Maintain supply chain efficiency- Report and analyse sales and costs- Implement availability monitor and exceed targets- Agree customer annual development and training programmes- Liaise with internal teams, such as Marketing and NPD, over individual customer strategies- Research project on the use of luxury tea and coffee in luxury Hospitality companies

Londen, Verenigd Koninkrijk

Started in January 2013 as a part-time Sales and Promotion representative for The East India Company Fine Foods in The Netherlands and due to my success in this role I was promoted to EU account manager based in London. My tasks and responsibilities mainly consisted of setting up new long-term relationships with strategical partners in Europe and strengthening of existing relationships. Working in this young, fast-growing company taught me about the different aspects, both challenges and opportunities, in the luxury fine food industry.

Organisation of brand activations in The Netherlands. Reponsible for contact with shop managers, recruitment and training of staff and maximising brand visibility and sales in several Retail locations.

Nederland

Working as a Waiter at several high-class events at luxury domains in the Netherlands.

Den Haag En Omgeving, Nederland

During my studies at Hotelschool The Hague I was chosen to be the chairman of the club-bar board. This extra-curricular activity was voluntary and allowed me to grow my network and improve my organisational and management skills.- Main responsible for management, maintenance and safety of the club-bar - Leading board of seven - Main contact with suppliers, members and other involved stakeholders- Organisation and chairing meetings and events- Controlling and setting budgets

Den Haag En Omgeving, Nederland

Chairman of BeaVo 2013 Committee. Main responsible for organising Beach Volleybal tournament for over 200 guests and leading a committee of 15 members. Tasks included: managing the budget, creating and managing the event script and being the main contact for suppliers and members.

Next to my studies at Hotelschool The Hague this part-time position consisted of working as a young professional at several five-star hotels in Noordwijk (NL) and The Hague (NL).

Working as a Commis de Rang in the Thames Foyer at The Savoy, within the first year of its re-opening after a three year refurbishment. During my time at The Thames Foyer it was chosen as one of the best Afternoon Tea venues in London (Tripadvisor). My responsibilities varied from serving international and domestic guests to organisation and quality control of the stock room. In the end I was responsible for training new interns and guiding them through their first weeks.

First experience in the hospitality industry in this internationally recognised hotel. Mainly responsible for delivering excellent service to both domestic and international guests, plus guiding and training new staff (year 2 + 3).

Gaining first work experience and learned me how to interact with customers and guests. Responsible for controlling stock of the wine department and contributing to a social and professional work environment.

Bachelor In Hospitality Management, Business Administration And Management, General

Bachelor’S Degree, Business Administration In Hotel Management (Bba.Hm)

Activities and Societies: La Confrérie International School in Business Administration with a focus on the Hospitality Industry based.