Basak Cinci Email & Phone Number

İstanbul, Turkey

- Managing new customer acquisition, retention, cross-sell and up-sell actions- Ensuring the implementation of Paycell campaigns with the necessary coordination between marketing, technology, operations and analytical business solutions units- To carry out feasibility and analysis studies on the campaigns that have been set up- Analyzing the results of the campaigns implemented through all channels, performing their reporting, and presenting improvement suggestions- Creating and following the campaign budget on a monthly and annual basis- Taking part in the research, development and follow-up of new and current campaign applications and technologies, new communication channels, and preparing development and action plans- Managing product and customer profiling, customer segmentation, churn analysis and all other customer analytics studies and supporting segment-based customer management- Producing joint CRM projects and managing processes with 3rd party brand collaborations- Developing strategies to increase customer loyalty and satisfaction- Conducting necessary market research and new product/service development studies- Designing and commissioning marketing initiatives, programs and campaigns that will create new opportunities

Istanbul, Turkey

• Profiles customers and analyzes their shopping behaviour to understand customer needs and expectations, creates insights that nourishes marketing and sales strategies accordingly,• Supporting business development processes by making store, category, brand, product based analysis and sharing insights based on the outcomes,• Manages projects with in-house teams and research companies,• Prepares main KPI reports and sets up automatic delivery, • Works close with marketing team & category managers for campaign design, identifies target groups and supports communication actions,• Carries feasibility studies for campaigns, measures the additional benefits to the company

Maslak Mah., İstanbul, Türkiye

• Conducts segmentation studies by analyzing customer journey• Develops segment based strategies, designs campaigns• Prepares and coordinates communication plans, reports the results (e-mail, push, sms)• Sets up, tests and executes online mass/segmented campaigns• Follows KPIs, reports the results and the necessary actions accordingly,• Collaborates with category managers for the design of category campaigns • Customer/segment based page content preparation• Follows IT- CRM projects• Cooperates with call center managers for process improvement

• Responsible for the campaing management of KOBI segment by defining potential buyers; delivers and reports the sales results and modifies the campaings according to outcomes,• Conducts marketing strategies in coordination with sales department, • Monitors main KPIs - acquisition, churn, cross-sell, etc., develops and implements strategies for new customer acquisition and churn prevention,• Works in coordination with IT department for KOBI projects,• Ad-hoc performance analysis

İstanbul, Türkiye

Sales & Marketing

Production Planning