Bashak Ilhan Email & Phone Number

Austin, TX, US

Austin, Texas, US

At ROAD, we have consulted for over 150 international retail brands, developing and executing comprehensive e-commerce and digital marketing strategies. These strategies facilitated go-to-market (GTM) initiatives, branding, new market penetration, business launches, expansions, international e-commerce growth, and overall revenue and profit margin.

New York, New York, US

• Headed the development of the company strategy and guided the Pre-Series A investment round to support market launch of New York Functional Furniture (NYFU), a company specializing in affordable functional furnishing &.
• Pinpointed and capitalized on competitive advantages (manufacturing capacity, design, and scalability) to tailor the market launch strategy of the store.
• Collaborated with brick & mortar retail, design, finance, and IT to develop infrastructure and operational programs.
• Took ownership of e-commerce channel development, CRM, business development, and project management programs.
• Launched a showroom in New York 6th street and sold share within a year.

İstanbul, Teşvikiye, TR

• Launched and ran all facets of a Home & Decoration Flash Sale Website, leading a team of 4 in building and designing the site and positioning the brand as an accessible and stylish Home & Décor Vertical. Grew the.
• Generated 6.3 million Turkish lira in revenue within the first 9 months of launch, reaching over 484,000 double opt-in members.
• Raised 10 million TL over 3 years to support business expansion and negotiated the sale of the business.
• Sold over 230,000 products and collaborated with 2,000 international suppliers; led ongoing negotiations to maximizeprofit margins and improve procurement terms.
• Oversaw all e-commerce and marketing operations, including annual budgets, AdWords, SEM, affiliate, display ads,product management (segmentation, categories, pricing), content management, merchandising, and web design.
• Tracked and analyzed inventory and sales data to plan supply chain management demand.

TR

• Spearheaded new business development operations encompassing direct meetings with clients, phone calls, and emails. Discussed marketing budgets and client objectives, negotiating contracts with increased annual spend..
• Supported the company’s revenue growth by forming long-lasting relationships with retail clients across Europe.

İstanbul, TR, TR

• Creating real estate web site-hurriyetemlak.com, for the biggest Newspaper Company in Turkey
• Creating cost, sales strategy and managing an effective relationship with the customers
• Manage and directing a team of web developers and designers.
• Managing Marketing & Business Development for products
• Creating products & services
• Developing and directing contents of software

• Managing online printing agency Koolprint`s products and contents.
• Managing and directing a team of web developers. CRP, sales team.
• Developing and directing the advertising, Pr and communication activities,
• Evaluating and analyzing product performance,
• Analyzing and interpreting market data,
• Directing marketing budget,

Msc Electronic Commerce

Bachelor'S Degree, Business/Commerce, General