Basak Kural Uslu Email & Phone Number

Ataşehir, İstanbul, Tr

İstanbul, Türkiye

Istanbul, Turkey

• Working on growth to position eLogo as market leader.• Leading a team of passionate e-services experts to pioneer digital transformation• Helping companies via superior support and solutions to adapt transformation and inspire them to increase operational efficiency and hit the targets.

Türkiye

• Acting as the strategy director , leading the technology & regulation strategy to address business challenges of Turk Telekom Group and support leadership team to clarify the direction of the company.• Leading the short and long-term strategy, to grow faster than the market and competitors to hit aspirational revenue targets and to make effective and efficient investment.• Leading the IT architecture implementation and business alignment processes during the integration period of Avea, TTNET and Turk Telekom to create an efficient operating environment and make the group be ready for the future.• Leading the TT Group’s data unification project for all corporate data (customer to assets) and working on creating the data governance process• Working on infrastructure investments such as fiber transformation, alternative copper technologies, 2G/3G/4G networks, fixed and mobile convergence and new concepts for SDN/NFV, Industrial IoT, and emerging services• With creating a a regulatory board process define the regulatory risks but also create potential opportunities for group with related business units and regulation team.• Deciding the regulatory stance for different issues working with multiple parties to consider complicated trade offs between the business impact, social and economic impacts and future regulation policy changes and impacts.

İstanbul, Türkiye

• Responsible for mobile broadband revenue and managed a team of 6.• With the targeted campaigns and innovative pricing design processes, increased revenues and customers much more higher than competition and gain market share.• Created a roadmap for data users and non users among their behaviors to increase data users and subscribers.via data analytic models.• Organized segmented trial campaigns, regional offers and change experience of customers through analyzing their lifecycle for both prepaid and postpaid customers who acts totally different to gain new data users.• Lead experience optimization projects: video optimization tools, time based packages, investment planning.• Drive strategic partnerships with 3rd parties. Yandex, Facebook, Sports clubs.

Türkiye

• Responsible for creating sustainable revenue and EBITDA generation from different segments, create strategy and execution plan aligned to the overall brand strategy and driving sales through the Channel Campaigns.• Designed targeted sales strategies including segmentation with key channel partners to achieve desired sales outcomes, lead execution through chain stores, executive dealers, sub dealers, online stores etc.• Used business Intelligence tools and data anaytics to analyze churn risk scores, potential customers, to understand customer lifecycle better and take position to current and potential situation.• Collaboration with key stakeholders to create a roadmap addressing changing customer needs and create solutions with network, IT, sales, cc, regulation parties.• Designed retention processes and customer journey to prevent churn and also create winback campaigns.• Prepared pre and post campaign analysis with pricing teams according to the assumptions sets and built business cases.

• Leads 3G Projects -Mobile internet products, sales & Marketing projects • Manages Mobil Internet Products• Plans and implements marketing plan and policies to ensure adequate penetration, market share, product positioning, growth and performance.• Developes pricing strategy to maximize current and future revenue and market share across the different customer segments. • Follows trends that indicate the need for new products and services, and overseeing product development.• Builds strategic relationships with prospective clients and market participants to enhance vendors position and potential.• Coordinates 3rd parties.

Türkiye

• Shares her retail experience with BT which is expert in corporate telecommunication channel and leads the new retail market products • Organizes new products' business model and launch such as AloDSL (VoIP), AloPratik (Dialer) • Formulates business development strategies, prepares new business models• Identifies new sales opportunities

• Responsible for PC, Notebook and periphrals. • Creates the product range, plans the production• Decides pricing and makes competitor analysis• Tracks sales and profitability targets• Plans, develops and implements market penetration strategies• Manages relationship with 3rd parties sales channels, agencies, financial institutions etc.

Graduate, Industrial Engineering

Mba

Education record

Education record