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Başak Yiğitoğlu Email & Phone Number
Strategist and Managing Director
at
black rooster digital
1 work email found
@black-rooster.co.uk
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Strategist and Managing Director
Location
London, England, United Kingdom
Company size
Who is Başak Yiğitoğlu? Overview
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Quick answer
Başak Yiğitoğlu is listed as Strategist and Managing Director at black rooster digital, a company with 2 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at black-rooster.co.uk and a matched LinkedIn profile for Başak Yiğitoğlu.
Başak Yiğitoğlu previously worked as Strategist & Managing Director at Black Rooster Digital and Senior Advisor at Atelier & Avenue. Başak Yiğitoğlu holds Diploma, Marketing from University Of California, Berkeley.
Company email context
Email format at black rooster digital
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*@black-rooster.co.uk
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AeroLeads found 1 current-domain work email signal for Başak Yiğitoğlu. Compare company email patterns before reaching out.
Profile bio
About Başak Yiğitoğlu
If I could have a do-over in another life, I’d like to be a neuroscientist. I’m completely fascinated by the science behind human behaviour, cognition, and emotions. Yet, here I am - a growth marketer with 13 years deep in eCommerce and marketplaces, not a neuroscientist. Still, connecting the dots now, I feel I’ve found an opportunity to apply a scientific approach to unfold human behaviour, just through a different lens.So far, I can divide my journey into two phases.1) Marketing Roles in Marketplaces: My full-time work in organisations. First, I was at eBay - the large scale, then HousingAnywhere - the agile startup. Both marketplaces, serving both ends of the deal table: seller and the buyer. The continuous shift in supply and demand makes the marketing pursuit a bit more complicated but exhilarating. To maximise growth, you need to build adaptive systems to capture ever-changing product trends, supply and demand. This phase taught me achieving growth is channelling efforts where they matter most, systematically and consistently.2) Black Rooster - My Boutique eCommerce Agency: Co-founder and managing director. I operate in two distinct areas at Black Rooster. First, I consult eCommerce brands and VCs on customer acquisition, growth and performance marketing. The nature of the consultancy projects varies from due diligence processes to the development of eCommerce growth strategies, or assessments of marketing operations and teams to address specific growth challenges. Second, I help craft user experiences through Shopify stores and I ensure the stores we build tick like clockwork. And every day, as a small business owner, I wear all kinds of hats. Do you face any of these challenges? - You are facing a marketing problem, you need help beyond managing your day-to-day. - Your growth has plateaued and you're unsure of the next steps. - You feel like you are on the verge of the next phase in growth and need to shift the gears for scalability. - You need help with plotting your D2C's acquisition forecast and budgeting and the path for the coming year. - You need support with selecting the best talent for your Growth team. - You want to improve your eCommerce store’s conversion rate. - Your current Shopify store no longer fits your needs, you’re looking for a custom solution.If so, let’s connect.For Black Rooster’s web portfolio, visit https://www.black-rooster.co.uk
Listed skills include Google Analytics, Online Marketing, E Commerce, Google Adwords, and 19 others.
Current workplace
Başak Yiğitoğlu's current company
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Black Rooster Digital
12 roles
Başak Yiğitoğlu work experience
A career timeline built from the work history available for this profile.
Strategist & Managing Director
Current- Founded and currently lead Black Rooster Digital, a boutique eCommerce agency specializing in helping eCommerce brands thrive.
- Provide expert consultancy services to brands and VCs, offering guidance in due diligence processes, development of growth strategies, and assessments of performance marketing to address specific growth challenges.
- Collaborate closely with clients to craft UX-centric, tailor-made Shopify stores, ensuring they operate seamlessly and efficiently.
- As the co-founder, oversee all aspects of agency operations and wear various hats to ensure success.
Nov 2018 - Present
Senior Advisor
CurrentATELIER & AVENUE is the eCommerce Acceleration & Digital Transformation strategy firm for Luxury, Fashion & Beauty brands and retailers.Working with our clients’ boards, senior executive and management teams, we help businesses fast tracking the definition and implementation of their innovation strategies & business plans.In our team years of leadership.
Nov 2018 - Present
Head Of Marketing @ Housing Anywhere
- Leading and coaching a team of eleven for rapid growth
- Hiring new team members
- Forecasting and managing marketing budget to improve business KPIs
- Dynamically driving potential bookers to cities where there is established supply
- Improving accurate measurability of traffic, conversions and revenue of acquisition channels.
- Automizing and establishing CRM processes and communication.
Mar 2017 - Jul 2018
Digital Marketing Manager @ Gittigidiyor | Ebay Turkey
- Leading a team of 4 people to successfully establish and manage paid advertisement portfolio. The channels include: Paid Search (SEA/SEM), Online Comparison Sites (Aggregators), Affiliate Networks, Retargeting, Social.
- Forecasting and planning upcoming yearly Budget, Traffic, Conversion & Revenue targets
- Managing Digital Marketing Budget with successfully developing and executing Digital ad strategy in line with company goals.
- Preparing plans for additional quarterly investments, and ensure delivery in results
- Coordinating preparation and evaluating performance reports for Management team weekly, monthly, quarterly and yearly.
- Establishing partnerships with 3rd party business owners, partners and digital ad platforms.
Aug 2015 - Mar 2017
Digital Marketing Supervisor @ Gittigidiyor | Ebay Turkey
Became the team leader of Digital Marketing team of 3 professionals who is responsible of successfully managing ad portfolio for profitability and increasing customer profile.Channels include:Paid Search (Google Adwords/SEA/SEM)Online Comparison SitesRetargetingAffiliate NetworksSocial Media AdsDisplay
Apr 2014 - Aug 2015
Digital Marketing Specialist @ Gittigidiyor | Ebay Turkey
- Establishing and optimizing Display activities on channels such as Google, 3rd party retargeting platforms, Facebook, and mobile.
- Performance tracking and ongoing optimization to improve ROI.
Apr 2012 - Apr 2014
Digital Marketing Officer @ Gittigidiyor | Ebay Turkey
- Maintaining, operating and reporting of paid search campaigns and retargeting solutions.
- Ongoing optimization to improve ROI
- Identifying growth opportunities and improve Adwords account performance.
- Generating reports on overall site performance through Google Analytics.
Apr 2010 - Apr 2012
E-Marketing Executive @ Otel.Com
- Assisting with the search engine optimization process on global B2C web sites.
- Co-ordinating direct e-mail activity with aiming specific targets.
- Generating reports from related analytics programs and use data in implementation.
Mar 2010 - Apr 2010
Marketing/ Promotions Intern @ Comcast Spotlight
- Nominated for STAR 2009 Outstanding Intern Award by the company.
- Being in charge of preparation of a weekly newsletter that holds programming information of affiliate TV networks.
- Contribution in event planning and execution.
- Participation in business planning and brainstorming meetings.
May 2009 - Aug 2009
Planning Intern @ Pfizer Pharmaceuticals Turkey
- Constructing a new Product Variations Database using MS Access and Visual Basic.
- Assisting in Warehouse Management Automation Project partnered with Oracle.
- Statistical analysis for Inventory Reduction Project of most successful product of the company.
Jul 2007 - Aug 2007
Production Planning Intern @ Eti
- Performance Evaluation Project of finished goods packaging and shipping.
- Work-study projects in manufacturing area.
Aug 2006 - Sep 2006
2 education records
Başak Yiğitoğlu education
Diploma, Marketing
Bachelor Of Science (B.Sc.), Industrial Engineering
FAQ
Frequently asked questions about Başak Yiğitoğlu
Quick answers generated from the profile data available on this page.
What company does Başak Yiğitoğlu work for?
Başak Yiğitoğlu works for black rooster digital.
What is Başak Yiğitoğlu's role at black rooster digital?
Başak Yiğitoğlu is listed as Strategist and Managing Director at black rooster digital.
What is Başak Yiğitoğlu's email address?
AeroLeads has found 1 work email signal at @black-rooster.co.uk for Başak Yiğitoğlu at black rooster digital.
Where is Başak Yiğitoğlu based?
Başak Yiğitoğlu is based in London, England, United Kingdom while working with black rooster digital.
What companies has Başak Yiğitoğlu worked for?
Başak Yiğitoğlu has worked for Black Rooster Digital, Atelier & Avenue, Housinganywhere.Com, Gittigidiyor, and Metglobal.
Who are Başak Yiğitoğlu's colleagues at black rooster digital?
Başak Yiğitoğlu's colleagues at black rooster digital include Mustafa Kenan Yi̇Ği̇Toğlu.
How can I contact Başak Yiğitoğlu?
You can use AeroLeads to view verified contact signals for Başak Yiğitoğlu at black rooster digital, including work email, phone, and LinkedIn data when available.
What schools did Başak Yiğitoğlu attend?
Başak Yiğitoğlu holds Diploma, Marketing from University Of California, Berkeley.
What skills is Başak Yiğitoğlu known for?
Başak Yiğitoğlu is listed with skills including Google Analytics, Online Marketing, E Commerce, Google Adwords, Digital Marketing, Online Advertising, Sem, and Ppc.
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