Basant Kumar Sinha Email & Phone Number

• 10+ years of Experience in personalized marketing campaigns and data warehouse application development and maintenance.• Strong technical knowledge of Salesforce Marketing Cloud, IBM Campaign(Unica), Teradata and Unix.• Expertise in IBM Campaign(Unica) for creating and executing marketing campaigns.• Worked on automating and optimizing campaigns using IBM Campaign(Unica).• Optimizing the campaign sent in a week by capping on number of emails through past Propensity and volume of campaigns.• Unica expert with experience in creating flowchart, Macros, derived fields and executing the campaign in an efficient manner.• Enhancement and Development Experience in Unix Shell scripting and Teradata.• Good knowledge of Data Warehousing Concepts.• In-depth Knowledge of Teradata Architecture, Utilities and Query Tuning.• Worked on different Teradata utilities to export and import data.• Excellent programming skills with ability to automate routine tasksusing UNIX shell scripting and a good experience in SQL.• Involved in various stages of the software development like System Requirement Study, Architecture Design, Design Document preparation, Development, Testing, Defect Prevention, Problem-Solving, maintenance activities.• Have developed test scripts and test cases for Application testing.• Work with other team members to translate business ideas, providing database views and tables to support marketing campaigns executed in IBM Campaign.• Handle the client queries independently and sort it in the exact timelines with useful result• Ability to learn and apply new Technologies, Methods and Processes effectively.• Strong interpersonal and communication skills.• Extensive experience of working in Client Facing Environment.• Good Communication Skill, Interpersonal skills and Good Team Player.

Listed skills include Campaign Management, Teradata Developer, Apache Nifi, Business Intelligence, and 13 others.

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  Army Institute Of Technology,Pune

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