Mustafa Başar Email & Phone Number

Istanbul, Turkey

İstanbul, Türkiye

Istanbul, Turkey

Istanbul, Turkey

• Implementing marketing and sales as well as supplier & vendor operations and recommending improvements as needed as the Director of Business Development of Ucantay Gida A.S while directing marketing efforts by presenting market research to marketing directors and suggesting strategies to expand market research,• Developing solid relationships with customers, vendors and distributors, as well as sales and marketing teams by researching emerging trends and recommending new company offerings to satisfy customers’ needs,• Coordinating the preparation of all documentation required for requests for proposals while developing in-depth knowledge of company offerings to identify profitable business opportunities,• Managing the selection of automation software and software platforms that meet company needs while developing strategic partnerships to grow business,• Overseeing new business or marketing opportunities and presenting them to company executives and management while recommending improved strategies to expand market reach and also identifying methods to reach those goals.Achievements: Assigned that the volume of export sales needed to be improved. Focused on the goal after identifying the problem, made a new, sales-oriented team especially proficient in export. As a result, the volume of export sales got tripled.

Istanbul, Turkey

• Overseeing brand’s marketing strategy as the Director of Marketing and Sales of Uçantay Gıda A.S, while planning and managing marketing & lead generation campaigns as well as measure results,• Developing and maintaining a consistent corporate image & ensuring that the brand is well communicated across all channels while liaising and working closely with digital marketing & PR agencies especially for the brand “Cosby” which is positioned as a toy confectionery brand established from scratch,• Implementing the marketing plan & activity, creation of marketing materials while managing sales forecasting activities, targets, industries, markets, territories also setting performance goals to achieve company objectives,• Managing & giving direction to the marketing and sales departments also coordinating sales & marketing campaigns, marketing & sales budgets while meeting with key clients to ensure relationships are maintained and developed as a long-lasting type of account,• Executing strategic plan to achieve sales targets & expand the customer base while owning and exceeding annual sales targets within assigned territory and accounts.Achievements: As there were no sales & marketing channels unit, established teams for this unit and as a result created Turkey’s best brand in market share.

Guangzhou, Guangdong, China

• Managing the company’s existing brands and introducing new products to the market as the Director of Sales and Marketing of Kervan Gıda while analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals,• Implementing new sales plans and advertising while researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals,• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities while staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks,• Overseeing the recruiting, training, scheduling, coaching, and management processes of marketing and sales teams to meet sales and marketing human resource objectives, developing new strategies by gathering information about the rival companies, product development for new products and by making research about toy and promotional product for import also managing the purchasing process of the company.Achievements:02/2011 - 06/2011: Created a new distribution model for Dubai Dealer. As the first step a dealer with a hot sales network was established in Dubai and in the continuation the dealer also created a network consisting of sales teams. This structure became a successfully working sales chain.02/2009 – 01/2011: Solved the troubles and problems, met as a business developing from scratch, by taking patient and strategic actions. Finally achieved development of new business models in Guangzhou, China as an operational follow up and market research of Kervan Gida for two years.

Moscow, Moscow City, Russia

• Developing custom brand management plans for each product as the Brand Manager of Kervan Gida Sanayi Ve Ticaret A.S and submit updated summaries on brand exposure to management each month,• Establishing the follow-up operation and after-product CRM operations for Russia and 20 Balkan countries regarding the jelly product “Private Label Juice Fruit” carried out for the company Wrigley while carrying out feasibility for Wrigley’s – Kervan Gida A.S and also managing the investment partnership for the companies,• Maintaining contact with vendors and distributors to get critical input on how product design & implementation can be improved while assisting in the design of retail packaging as well as the creation of in-store marketing displays,• Overseeing the strategic market research studies to gather important brand data while working closely with several advertising agencies to manage brand marketing campaigns,• Implementing the brand positioning analyze and consumer insights also helping shape and communicate the vision and mission of the brand while translating brand elements into plans and go-to-market strategies.Achievement: As a solution to serious problems that came up because of the brand and products of a Private Label Project category, set up a team that was expertise in this field. So, in the end resulted the project as a successfully running brand and PL Business.

Tdyk Yonetim Kurulu Olusturma, Business Administration And Management, General

Master Of Business Administration - Mba

Bachelor'S Degree, Chemical Engineering (English)

Future Ceo Egitimi