Bas Beelen

Bas Beelen Email and Phone Number

Marketing Manager ✪ Marketing Head ✪ CMO ✪ Business Strategist ✪ Customer Journey Manager @ Fontys Hogeschool
Bas Beelen's Location
Waalre, North Brabant, Netherlands, Netherlands
Bas Beelen's Contact Details

Bas Beelen work email

Bas Beelen personal email

About Bas Beelen

All-round and multi-skilled senior manager with extensive experience and knowledge in determining and implementing (new) strategy as well as connecting people and processes in order to drive change. I get organisations and their customers moving forward!I'm an experienced, passionated, out-of-the-box / conceptual thinking, commercial and communicative manager with a strong focus on customer experience, strategy and revenue growth. I accelerate best in a “spider in the web” job in which I can use my ingenuity and helicopter view in a positive critical way.I have a proven track record, as a strategic (marketing) manager, building new value propositions and translating new idea’s into working products and services. Al with a strong sense of commerce, go to market strategies, customer journey and customer loyalty. Always ready to connect people, improve processes and IT systems to drive necessary changes.>20 years of experience in strategy, product- & propositie development, strategic marketing, business development, commerce and communication. MY ADDED VALUE✔ I am pre-eminently someone who takes the digital/marketing/commercial strategy to a higher level and professionalises (customer) processes in a positive and critical manner✔ One of my greatest strengths is developing strategies and improvement plans, turn them into clear projects and create structure and focus. ✔ I contribute with innovative and creative concepts, which always meet the needs of the customer.✔ I improve business processes from a customer-oriented point of view, which leads to more efficient and effective business operations.✔ Like no other, I provide insight into the added value and strength of a company towards customers (value proposition)✔ Because I communicate complex matter into understandable words, I can convince various stakeholders to get. And certainly not least the customer.✔ I always do this in a clear and steady way in which I connect people and take them with me in my enthusiasm✔ I believe that customer focus and putting the customer first while "being a customer" is at least as important as in the buyers journey or "becoming a customer"✔ Making customers happy together every day is what gives me energy.Do not hestitate to invite me for a cup of coffee, to make a connection or to share information ✉ beelenbas@hotmail.com ✆ +31 6 51529162 ☕ just black*Opinions on my LinkedIn are personal

Bas Beelen's Current Company Details
Fontys Hogeschool

Fontys Hogeschool

View
Marketing Manager ✪ Marketing Head ✪ CMO ✪ Business Strategist ✪ Customer Journey Manager
Bas Beelen Work Experience Details
  • Fontys Hogeschool
    Strategisch Consultant Marketing & Communicatie
    Fontys Hogeschool Sep 2023 - Present
    Eindhoven, Noord-Brabant, Nederland
    Als strategisch consultant werk aan het thema “studentsucces” vanuit de centrale afdeling Marketing, Communicatie & PR. Hierbij adviseer, implementeer en begeleid ik projecten die bijdragen aan het succes van onze studenten tijdens (en na) hun studie. Ofwel hoe maken we de belofte (propositie) waar die we aan de voorkant beloven en hoe zouden we deze propositie kunnen versterken. Dit omvat alles behalve het onderwijskundige aspect. Enkele voorbeelden van ontwikkelinitiatieven zijn:- Leren kiezen (Welke impactvolle keuzemomenten zijn er, hoe kies je nu echt, welke hulp is beschikbaar)- Fontys Helpt (Ontwikkelen hulpmiddelen voor studenten met extra gewenste begeleiding op zowel onderwijs als sociaal vlak)- Autonomie. Ontwikkelen van hulpmiddelen om studenten aan te moedigen en helpen meer autonoom te worden.Tevens verantwoordelijk voor de (interne) positionering en bekendheid (o.a. marketing en communicatie) van de ontwikkelde initiatieven.Daarnaast actief betrokken bij de professionalisering van de afdeling Marketing, Communicatie & PR.
    View
  • Gets Organisations And Their Customers Moving Forward
    Marketing Head | Marketing Manager | Business Strategist | Customer Journey | Management Consultant
    Gets Organisations And Their Customers Moving Forward Aug 2020 - Present
    Eindhoven - 'S-Hertogenbosch - Tilburg
    Experienced, passionate, commercial and communicative marketing/change manager with a strong focus on customer experience.- Develop and implement long term multichannel (content) marketing & go-to-market strategies- Making annual marketing plans and budget control - Coaching and management of (marketing) teams- Develop and market new value propositions that meet customer needs- Developing strategies, improvement plans and innovative / creative concepts- positioning the added value and strenght of companies- Determine strategy and tactics regarding communication and lead generation | inboud marketing | buyers persona | always-on-campaigns (Eloqua)- Make business processes more customer-friendly, effective and efficient (both internal and customer processes)- inspire and advise customers about change, marketing and automation- create support and commitment for plans with stakeholders- Knowlegde: give training and workshops- Monitoring business results, market position, realisation of objectives and adjust them pro-active- Experienced in giving presentations to small and large audiences- Used to working in international teams- Expert in communicating complex matter into understandable words- Unconventional and critical thinker, resourceful, enterprising, convincing, helicopter view - Digital strategy, lead nurturing, social media, change management, project management, inbound marketing, customer journey ,marketing automation, marketing mix, market segmentation, marketing program development- "Can do" Mindset
  • Avz B.V. | Aluminium Verkoop Zuid
    Marketing & Communications Manager
    Avz B.V. | Aluminium Verkoop Zuid Feb 2021 - Jan 2023
    Best
    AVZ-GROUP develops, produces and supplies outdoor sun shading systems worldwide.Strategic and operationally responsible for the marketing and communication of the AVZ group (AVZ, Sunstock Holland, Hylas, Sunpoint, Caralu and Smits rolluiken en zonwering). Turnover €100 million, member of MT. I manage and coach a great and enthusiastic team of marketing and communication professionals.• Develop business, marketing and E-commerce strategy | regional and international growth, less dependent on dealers • Professionalize marketing department and transform from a service to an initiating/leading department • Marketing annual plans and budget control | €700,000 (out of pocket), always within budget • Coaching, managing and expanding the marketing team | 6 people • Building new and sharpen current value propositions based on customer insights• Brand strategy and management. Positioning the brand promisse and create loyal customers• Initiate, build and implement a B2C brand• Leading role in change process from a product to a customer-oriented organization
    View
  • Canon Nederland N.V.
    Marketing Manager & Customer Journey Manager – Digital Transformation
    Canon Nederland N.V. Jun 2017 - Jan 2020
    'S-Hertogenbosch
    Canon provides automation software for document, information and communication processes which makes processes more customer friendly, effective and efficient.Strategically and operationally responsible for the marketing and new business concepts (value propositions) of SAAS and on-premise automation solutions in the Digital Transformation segment. (turnover € 12,000,000,-)Tasks: - Develop and implement long-term (content) marketing & go-to-market strategies - Making annual marketing plans and budget control | € 300,000 (out of pocket), always within budget - Operational management (marketing) project teams | 6-12 persons (product managers, campaign manager, digital marketeer, inside sales, marcoms)- Develop and market new value propositions that meet customer needs. See bottom- Determine communication strategy and lead generation | step taken to inbound marketing, buyer persona development and always-on campaigns (Eloqua). Result: bigger database and more & higher quality leads- Made business processes more customer-friendly, effective and efficient (both internal and customer processes)- Inspire and advise customers about digital transformation and automation. | including PostNL, UWV, VGZ, E.on, ING, Achmea, VIVAT, AKZO NOBEL- Create support (marketing) plans with stakeholders. - Knowledge building: Giving training and workshops | rating: avg. 9 - Monitoring business results, development of market position, realization of objectives and proactive adjustment | objectives always achieved- Productmanagement and productstrategy - Launch of serveral value proposition and products- Give external presentation to position Canon as Thought Leader in its field | rating 8.6- Part of an international value propositionResult:- Growth 20 +% per year - Mature value proposition digital transformation and process optimization - Positioning from product supplier to business partner - Growth in brand awareness (thought leadership)
    View
  • Canon Nederland N.V.
    Customer Marketeer
    Canon Nederland N.V. Dec 2014 - May 2017
    'S-Hertogenbosch
    Result:- Increasing Canon's name recognition in the field of Communication Management- resulting in a substantial turnover increase. Responsible for the strategic marketing and content marketing of Customer Communications Management solutions. - Mapping customer needs; - Productise Canon's software and services into solutions for specific customer groups; - Initiating new solutions and services; - Market these solutions with, among other things, communication material, events, direct marketing, sales training; - Enabling and stimulating sales to sell the solutions; - The (further) development of solutions in the software domain.
    View
  • Canon Nederland N.V.
    Solutions Marketeer
    Canon Nederland N.V. Feb 2012 - Nov 2014
    'S-Hertogenbosch
    Verantwoordelijk voor het ontwikkelen en vermarkten van outputmanagement (software).Resultaat: De marketing van een productgedreven naar klantgedreven getransfromeerd. • Het in kaart brengen van klantbehoeftes;• Het productizen van Canon producten tot oplossingen voor specifieke klantbehoeften;• Het initieren van nieuwe solutions en diensten;• Het vermarkten van deze oplossingen d.m.v. communicatie materiaal, evenementen, direct marketing, salestrainingen etc.;• Het enthousiasmeren, aanjagen en trainen van sales;•Het (door)ontwikkelen van oplossingen in het software domein.
    View
  • Paragon Customer Communications Netherlands
    Business Development & Marketing Manager - Marketing Solutions
    Paragon Customer Communications Netherlands 2007 - Jan 2012
    Eindhoven En Omgeving, Nederland
    Paragon is an international company specialised in multichannel customer communication and business documentsCommercially responsible for the marketing and selling (consultative selling) of direct marketing projects and personalized document concepts.- Manage complex multichannel marketing campaigns | response rates up to 14%- Develop and manage strategic partnerships | turnover increase € 300,000- Advising customers on response-enhancing customer dialogues, (direct) marketing campaigns, event-driven cross-media campaigns and associated target group selection | o.a. for Center Parcs, Rabobank, Hi, Yves Rocher- Leading role in setting up marketing programs and product launches- Collect and analyse market information, identify opportunities and translate these into value propositions and product applications | ex. personalized videos- Make internal and external parties Enthusiastic regarding new services, products and corresponding organisational changes. 10% growth per year
    View
  • Znd Nedicom
    Business Development & Product Marketing Manager Roof Safety
    Znd Nedicom 2006 - 2007
    Eindhoven En Omgeving, Nederland
    Result: - Launch of the new business unit "roof safety" with the first profitable projectsZND NEDICOM is a roofing company, supplier of siding and roof securityResponsible for development of a new roof security proposition / Business unit. Including implementation and executing the marketing policy (pricing to sales support).Tasks:- Development of a new business unit and value proposition roof safety, to make the total roofing business more profitable- Supplier selection- Leading role in product launches and marketingprojects- Develop and execute producttraining
    View
  • Voort
    Recruiter
    Voort 2003 - 2006
    Weert
    VOORT is a recruitment and selection agency for middle and higher educated technical personnel.Taking care of recruitment and selection procedures. Responsible for the construction and electrical engineering markets.
    View

Bas Beelen Skills

Direct Marketing Product Marketing Marketing Strategy Marketing Marketing Communications Customer Experience B2b Account Management Variable Data Printing Customer Communication Customer Value Proposition Marketing Management Print Management B2c Online Marketing Customer Communication Management Customer Satisfaction Customer Retention Marketing Automation Information Management Content Marketing Business Strategy New Business Development

Bas Beelen Education Details

Frequently Asked Questions about Bas Beelen

What company does Bas Beelen work for?

Bas Beelen works for Fontys Hogeschool

What is Bas Beelen's role at the current company?

Bas Beelen's current role is Marketing Manager ✪ Marketing Head ✪ CMO ✪ Business Strategist ✪ Customer Journey Manager.

What is Bas Beelen's email address?

Bas Beelen's email address is ba****@****anon.nl

What schools did Bas Beelen attend?

Bas Beelen attended Call Me: ✆ +31 6 51529162, Fontys Hogescholen.

What skills is Bas Beelen known for?

Bas Beelen has skills like Direct Marketing, Product Marketing, Marketing Strategy, Marketing, Marketing Communications, Customer Experience, B2b, Account Management, Variable Data Printing, Customer Communication, Customer Value Proposition, Marketing Management.

Not the Bas Beelen you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.