Bas Beelen Email & Phone Number

Eindhoven, Noord-Brabant, Nederland

Als strategisch consultant werk aan het thema “studentsucces” vanuit de centrale afdeling Marketing, Communicatie & PR. Hierbij adviseer, implementeer en begeleid ik projecten die bijdragen aan het succes van onze studenten tijdens (en na) hun studie. Ofwel hoe maken we de belofte (propositie) waar die we aan de voorkant beloven en hoe zouden we deze propositie kunnen versterken. Dit omvat alles behalve het onderwijskundige aspect. Enkele voorbeelden van ontwikkelinitiatieven zijn:- Leren kiezen (Welke impactvolle keuzemomenten zijn er, hoe kies je nu echt, welke hulp is beschikbaar)- Fontys Helpt (Ontwikkelen hulpmiddelen voor studenten met extra gewenste begeleiding op zowel onderwijs als sociaal vlak)- Autonomie. Ontwikkelen van hulpmiddelen om studenten aan te moedigen en helpen meer autonoom te worden.Tevens verantwoordelijk voor de (interne) positionering en bekendheid (o.a. marketing en communicatie) van de ontwikkelde initiatieven.Daarnaast actief betrokken bij de professionalisering van de afdeling Marketing, Communicatie & PR.

Eindhoven - 'S-Hertogenbosch - Tilburg

Experienced, passionate, commercial and communicative marketing/change manager with a strong focus on customer experience.- Develop and implement long term multichannel (content) marketing & go-to-market strategies- Making annual marketing plans and budget control - Coaching and management of (marketing) teams- Develop and market new value propositions that meet customer needs- Developing strategies, improvement plans and innovative / creative concepts- positioning the added value and strenght of companies- Determine strategy and tactics regarding communication and lead generation | inboud marketing | buyers persona | always-on-campaigns (Eloqua)- Make business processes more customer-friendly, effective and efficient (both internal and customer processes)- inspire and advise customers about change, marketing and automation- create support and commitment for plans with stakeholders- Knowlegde: give training and workshops- Monitoring business results, market position, realisation of objectives and adjust them pro-active- Experienced in giving presentations to small and large audiences- Used to working in international teams- Expert in communicating complex matter into understandable words- Unconventional and critical thinker, resourceful, enterprising, convincing, helicopter view - Digital strategy, lead nurturing, social media, change management, project management, inbound marketing, customer journey ,marketing automation, marketing mix, market segmentation, marketing program development- "Can do" Mindset

Best

AVZ-GROUP develops, produces and supplies outdoor sun shading systems worldwide.Strategic and operationally responsible for the marketing and communication of the AVZ group (AVZ, Sunstock Holland, Hylas, Sunpoint, Caralu and Smits rolluiken en zonwering). Turnover €100 million, member of MT. I manage and coach a great and enthusiastic team of marketing and communication professionals.• Develop business, marketing and E-commerce strategy | regional and international growth, less dependent on dealers • Professionalize marketing department and transform from a service to an initiating/leading department • Marketing annual plans and budget control | €700,000 (out of pocket), always within budget • Coaching, managing and expanding the marketing team | 6 people • Building new and sharpen current value propositions based on customer insights• Brand strategy and management. Positioning the brand promisse and create loyal customers• Initiate, build and implement a B2C brand• Leading role in change process from a product to a customer-oriented organization

'S-Hertogenbosch

Canon provides automation software for document, information and communication processes which makes processes more customer friendly, effective and efficient.Strategically and operationally responsible for the marketing and new business concepts (value propositions) of SAAS and on-premise automation solutions in the Digital Transformation segment. (turnover € 12,000,000,-)Tasks: - Develop and implement long-term (content) marketing & go-to-market strategies - Making annual marketing plans and budget control | € 300,000 (out of pocket), always within budget - Operational management (marketing) project teams | 6-12 persons (product managers, campaign manager, digital marketeer, inside sales, marcoms)- Develop and market new value propositions that meet customer needs. See bottom- Determine communication strategy and lead generation | step taken to inbound marketing, buyer persona development and always-on campaigns (Eloqua). Result: bigger database and more & higher quality leads- Made business processes more customer-friendly, effective and efficient (both internal and customer processes)- Inspire and advise customers about digital transformation and automation. | including PostNL, UWV, VGZ, E.on, ING, Achmea, VIVAT, AKZO NOBEL- Create support (marketing) plans with stakeholders. - Knowledge building: Giving training and workshops | rating: avg. 9 - Monitoring business results, development of market position, realization of objectives and proactive adjustment | objectives always achieved- Productmanagement and productstrategy - Launch of serveral value proposition and products- Give external presentation to position Canon as Thought Leader in its field | rating 8.6- Part of an international value propositionResult:- Growth 20 +% per year - Mature value proposition digital transformation and process optimization - Positioning from product supplier to business partner - Growth in brand awareness (thought leadership)

'S-Hertogenbosch

Result:- Increasing Canon's name recognition in the field of Communication Management- resulting in a substantial turnover increase. Responsible for the strategic marketing and content marketing of Customer Communications Management solutions. - Mapping customer needs; - Productise Canon's software and services into solutions for specific customer groups; - Initiating new solutions and services; - Market these solutions with, among other things, communication material, events, direct marketing, sales training; - Enabling and stimulating sales to sell the solutions; - The (further) development of solutions in the software domain.

'S-Hertogenbosch

Verantwoordelijk voor het ontwikkelen en vermarkten van outputmanagement (software).Resultaat: De marketing van een productgedreven naar klantgedreven getransfromeerd. • Het in kaart brengen van klantbehoeftes;• Het productizen van Canon producten tot oplossingen voor specifieke klantbehoeften;• Het initieren van nieuwe solutions en diensten;• Het vermarkten van deze oplossingen d.m.v. communicatie materiaal, evenementen, direct marketing, salestrainingen etc.;• Het enthousiasmeren, aanjagen en trainen van sales;•Het (door)ontwikkelen van oplossingen in het software domein.

Eindhoven En Omgeving, Nederland

Paragon is an international company specialised in multichannel customer communication and business documentsCommercially responsible for the marketing and selling (consultative selling) of direct marketing projects and personalized document concepts.- Manage complex multichannel marketing campaigns | response rates up to 14%- Develop and manage strategic partnerships | turnover increase € 300,000- Advising customers on response-enhancing customer dialogues, (direct) marketing campaigns, event-driven cross-media campaigns and associated target group selection | o.a. for Center Parcs, Rabobank, Hi, Yves Rocher- Leading role in setting up marketing programs and product launches- Collect and analyse market information, identify opportunities and translate these into value propositions and product applications | ex. personalized videos- Make internal and external parties Enthusiastic regarding new services, products and corresponding organisational changes. 10% growth per year

Eindhoven En Omgeving, Nederland

Result: - Launch of the new business unit "roof safety" with the first profitable projectsZND NEDICOM is a roofing company, supplier of siding and roof securityResponsible for development of a new roof security proposition / Business unit. Including implementation and executing the marketing policy (pricing to sales support).Tasks:- Development of a new business unit and value proposition roof safety, to make the total roofing business more profitable- Supplier selection- Leading role in product launches and marketingprojects- Develop and execute producttraining

Weert

VOORT is a recruitment and selection agency for middle and higher educated technical personnel.Taking care of recruitment and selection procedures. Responsible for the construction and electrical engineering markets.

Education record

Bachelor, Strategic Marketing Management