Bas Beelen Email & Phone Number

Eindhoven, Noord-Brabant, Nederland

Als strategisch consultant werk aan het thema “studentsucces” vanuit de centrale afdeling Marketing, Communicatie & PR. Hierbij adviseer, implementeer en begeleid ik projecten die bijdragen aan het succes van onze studenten tijdens (en na) hun studie. Ofwel hoe maken we de belofte (propositie) waar die we aan de voorkant beloven en hoe zouden we deze.

Eindhoven - 's-Hertogenbosch - Tilburg

Experienced, passionate, commercial and communicative marketing/change manager with a strong focus on customer experience.- Develop and implement long term multichannel (content) marketing & go-to-market strategies- Making annual marketing plans and budget control - Coaching and management of (marketing) teams- Develop and market new value propositions.

Best

• AVZ-GROUP develops, produces and supplies outdoor sun shading systems worldwide.Strategic and operationally responsible for the marketing and communication of the AVZ group (AVZ, Sunstock Holland, Hylas, Sunpoint.
• Develop business, marketing and E-commerce strategy | regional and international growth, less dependent on dealers
• Professionalize marketing department and transform from a service to an initiating/leading department
• Marketing annual plans and budget control | €700,000 (out of pocket), always within budget
• Coaching, managing and expanding the marketing team | 6 people
• Building new and sharpen current value propositions based on customer insights

's-Hertogenbosch

Canon provides automation software for document, information and communication processes which makes processes more customer friendly, effective and efficient.Strategically and operationally responsible for the marketing and new business concepts (value propositions) of SAAS and on-premise automation solutions in the Digital Transformation segment..

's-Hertogenbosch

Result:- Increasing Canon's name recognition in the field of Communication Management- resulting in a substantial turnover increase. Responsible for the strategic marketing and content marketing of Customer Communications Management solutions. - Mapping customer needs; - Productise Canon's software and services into solutions for specific customer groups.

's-Hertogenbosch

• Verantwoordelijk voor het ontwikkelen en vermarkten van outputmanagement (software).Resultaat: De marketing van een productgedreven naar klantgedreven getransfromeerd.
• Het in kaart brengen van klantbehoeftes;
• Het productizen van Canon producten tot oplossingen voor specifieke klantbehoeften;
• Het initieren van nieuwe solutions en diensten;
• Het vermarkten van deze oplossingen d.m.v. communicatie materiaal, evenementen, direct marketing, salestrainingen etc.;
• Het enthousiasmeren, aanjagen en trainen van sales;

Eindhoven En Omgeving, Nederland

Paragon is an international company specialised in multichannel customer communication and business documentsCommercially responsible for the marketing and selling (consultative selling) of direct marketing projects and personalized document concepts.- Manage complex multichannel marketing campaigns | response rates up to 14%- Develop and manage strategic.

Eindhoven En Omgeving, Nederland

Result: - Launch of the new business unit "roof safety" with the first profitable projectsZND NEDICOM is a roofing company, supplier of siding and roof securityResponsible for development of a new roof security proposition / Business unit. Including implementation and executing the marketing policy (pricing to sales support).Tasks:- Development of a new.

Weert

VOORT is a recruitment and selection agency for middle and higher educated technical personnel.Taking care of recruitment and selection procedures. Responsible for the construction and electrical engineering markets.

Education record

Bachelor, Strategic Marketing Management