O3W is a high-end story telling brand with the Japanese roots of the samurai warrior. The unique DNA styling brings together high end grunge and 80 sportswear combined with the functional military detailing.

*design all men’s collections and capsules. *specialized in jacket development and innovation. *develop innovative retail store concepts. *develop and manage special retail co-labs *provide structured and translated international trend information in order to inform and to inspire the creative teams and the management. *built seasonal collection trend presentations for the whole company to explain direction. *signal and initiate commercial opportunities constantly.

*design both men’s and boy’s collections and capsules. *develop new concepts and products in order to refresh and innovate the successfull international brand. *provide structured and translated international trend information in order to inform and to inspire the creative teams and the management. *signal and initiate commercial opportunities constantly. *create and manage the international line plan.

*design global men’s sports- and casualwear. *create and manage the brand’s international DNA. *create and manage new innovative concepts, such as the high end sports fashion capsule collections Bjorn Borg Herritage V *provide structured and translated international trend information in order to inform and to inspire the creative teams and the management. *signal and initiate commercial opportunities constantly. *create and manage the international line plan.

*create and manage fashion brands and concepts for a variety of specific markets. *Provide Euretco members and employees with up-to-date fashion trends and innovations. *Guide and co-operate with several external brands. *Brand projects : BWA (Born With Attitude), Checkmate, Hole, Sovjet, Isla Ibiza, Cracker, Bloody Luxury.