Bas Bisschops Email & Phone Number

Amsterdam, Nh, Nl

Utrecht, Nederland

As the Director for Brand, Marketing, and Corporate Communication at KVK, the Dutch Chamber of Commerce, I am directly able to contribute from my profession to a positive business climate and to a strong society as a whole. Leading a team of 50 professionals, we strive to maximize societal value and equip entrepreneurs with the insights and expertise needed to conduct business safely and responsibly. I believe that a strong brand, solid reputation, a modern customer experience and internal… Show more As the Director for Brand, Marketing, and Corporate Communication at KVK, the Dutch Chamber of Commerce, I am directly able to contribute from my profession to a positive business climate and to a strong society as a whole. Leading a team of 50 professionals, we strive to maximize societal value and equip entrepreneurs with the insights and expertise needed to conduct business safely and responsibly. I believe that a strong brand, solid reputation, a modern customer experience and internal ambassadors are reinforcing each other and are crucial for public organizations to improve their services. To achieve this, an integrated approach of branding, marketing, corporate and internal communications, channels, and events is required to build a visible and valued position for KVK in the Netherlands. (member of the managing board of KVK) Show less

Amsterdam Area, Netherlands

Responsible for all marketing and customer communication within ABN AMRO. After an intensive and successful transformation process, initiated and supervised by myself, a modern agile marketing department was created that consistently achieves strong results in both brand and sales objectives. The department consists of five multidisciplinary agile marketing teams and 60+ specialists (a.o. Data Analytics, Communication, Marketing, Events, Media and Advertising) working together in an integrated… Show more Responsible for all marketing and customer communication within ABN AMRO. After an intensive and successful transformation process, initiated and supervised by myself, a modern agile marketing department was created that consistently achieves strong results in both brand and sales objectives. The department consists of five multidisciplinary agile marketing teams and 60+ specialists (a.o. Data Analytics, Communication, Marketing, Events, Media and Advertising) working together in an integrated manner to develop successful marketing campaigns, online and offline. Our new strategy was recognized with Dutch Effie Awards for effectiveness in 2018, 2020, and 2021. (member of the MT for Brand, Marketing and Corporate Communications and responsible for the company-wide relationships and agreements with all media partners and advertising agencies) Show less

Amsterdam Area, Netherlands

By building a larger and more integrated customer experience department and a new way of working, We have been able to improve the quality of customer interaction and contributed to a more customer-oriented culture. I have also optimized the customer research department, so that customer feedback is collected faster and in a more action-oriented manner. In addition, I was responsible for both internal communication within the retail organisation and understand the importance of better aligning… Show more By building a larger and more integrated customer experience department and a new way of working, We have been able to improve the quality of customer interaction and contributed to a more customer-oriented culture. I have also optimized the customer research department, so that customer feedback is collected faster and in a more action-oriented manner. In addition, I was responsible for both internal communication within the retail organisation and understand the importance of better aligning internal communication with the brand and external messaging. Show less

Amsterdam Area, Netherlands

I have set up a new team to increase NPS by mapping, analyzing and improving the most relevant cross-channel customer journeys. The close cooperation between IT and Marketing specialists was a key factor for success.

Utrecht Area, Netherlands

In addition to various strategic projects, I have made a positive contribution to the successful integration of Fortis Bank and ABN AMRO in the role of Customer Champion. I have done this by representing the voice of customers in decision-making and actively advising management. This has allowed me to ensure a relatively high level of customer focus during a period when internal dynamics and uncertainty often play a leading role in decision-making. Based on a dissertation I wrote on this… Show more In addition to various strategic projects, I have made a positive contribution to the successful integration of Fortis Bank and ABN AMRO in the role of Customer Champion. I have done this by representing the voice of customers in decision-making and actively advising management. This has allowed me to ensure a relatively high level of customer focus during a period when internal dynamics and uncertainty often play a leading role in decision-making. Based on a dissertation I wrote on this subject, it subsequently emerged that, for example, customer turnover during the merger process was lower than during comparable mergers, also in an international context. Show less

Amsterdam, Noord-Holland, Nederland

From my personal interest in labour affairs and my drive to reinvent and change corporate organizations, I have co-founded a new and innovative labor union for ABN AMRO employees. In three years we have grown to over 4.000 paying members, mainly colleagues from younger generations. Today, we are the largest labor union for ABN AMRO and a formal partner in negotiations for Collective Labour Agreements, Pensions and Social Plans for 15.000 employees with a total value of 1.3 billion euro. I am… Show more From my personal interest in labour affairs and my drive to reinvent and change corporate organizations, I have co-founded a new and innovative labor union for ABN AMRO employees. In three years we have grown to over 4.000 paying members, mainly colleagues from younger generations. Today, we are the largest labor union for ABN AMRO and a formal partner in negotiations for Collective Labour Agreements, Pensions and Social Plans for 15.000 employees with a total value of 1.3 billion euro. I am proud that we have been able to modernize the existing CLA with improvements such as paternity leave, gender-equality, more inclusivity and new holidays programs to improve work-life balance and better support social initiatives from our colleagues. Currently I am still involved in an advisory role and helping other companies to set up similar initiatives. Learn more on www.ournextmove.nl Show less

Utrecht Area, Netherlands

Brussels Area, Belgium

Executive Mba, Mba

Specialisation: Marketing Strategy Project & Dissertation: Customer Orientation: The success factor for post-merger integrations? #24.

Ai For Executives

Brand Management

Digital Transformation

Bachelor, International Marketing