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High performance Digital Media professional with vast experience and expertise in digital strategy, digital marketing, media planning and campaign management. Adept at driving collaboration with all stakeholders including clients and consistently achieves all agreed business objectives and targets. Possesses innate ability to ascertain client requirements and continually exceeds all client needs. Recognised for superior communication skills and ability to create strong ongoing business partnerships with several partners at senior level. Will serve as value add to any new team where drive and strategic vision are essential elements for success.A few of my achievements to date include:• Hold full accountability for achieving world class operational execution throughout the Mindshare Performance brands globally (Mindshare FAST, NEO, GTB, and Eightbar) in conjunction with Group M and Regional Performance Leads.• Drove growth in Mindshare Worldwide FAST executional hub from 40 headcount to 100+ and retained profitability and operational excellence.• Achieved 32% YoY revenue growth throughout paid performance media for Performics UK and ZenithOptimedia.
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Global Agency Performance LeadWpp MediaLondon, Gb
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Global Agency Performance Lead - MindshareGroupm Nexus Nov 2023 - PresentLondon, England, United Kingdom -
Global Adtech Deals Lead At Amazon AdvertisingAmazon Sep 2020 - Nov 2023London, England, United Kingdom -
Chief Activation & Operations OfficerMindshare Sep 2014 - Sep 2020London, United KingdomChief Activation & Operations Officer – Mindshare Performance Group, Global (2018 – Present)Chief Product Officer – Mindshare FAST (2017 - 2018)Head of FAST – Mindshare UK & WW (2014 – 2017)• Expertly retained profitability and operational excellence while driving growth in Mindshare Worldwide FAST executional hub from 40 staff to 100+.• Promoted to Chief Activation and Operations Officer in recognition of exemplary work performance and hold complete accountability for achievement of world class operational execution across the Mindshare Performance brands globally (Mindshare FAST, NEO, GTB and Eightbar) in collaboration with Group M and Regional Performance Leads.• Scrutinised by the market and client base and hold sole accountability for quality of executional standards.• Devise and implement operational best practice frameworks across all data driven biddable channels.• Ensure effective collaboration with regional leads on remedial plans where necessary and create measurement methodologies to monitor adherence with best practice.• Successfully secure and retain key talent with appropriate skills and processes in the correct places globally across operations.• Oversee global accreditation processes.• Rigorously assess practitioner tool necessities globally, map existing solutions, proprietary and industry and prioritise development where necessary.• Standardise commercial assets, ensure repeatable models and consistent scoping methodologies.• Conceptualise and create future facing business models to guarantee ongoing profitability of the group. -
Head Of Fast Adaptive Hub, Mindshare Worldwide At MindshareMindshare Sep 2014 - May 2017London, United Kingdom
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Managing DirectorPerformics Jan 2003 - Sep 2014London, United KingdomManaging Director, Performics UK (2012 – 2014)Head of Digital/Head of Data and Acquisition (2009 – 2012)Board Digital Planning Director, Zed Media (2006 – 2009)Account Director (2003 – 2006)• Operated as first ever Head of Data and Acquisition and drove transformation of business culture, skill sets, business practice and suite of tools, attained knowledge-based planning and ‘live ROI’.• Received industry recognition for outstanding work ethic promoted to Head of Digital, a UK Group Management Executive level position and promoted again to Managing Director of Performics UK with full accountability for leadership and direction of the agency.• Secured immense business growth throughout existing client base and new business development.• Tracked and drove all facets of Group’s Paid and Natural Search, Paid Social, Affiliate, Programmatic and Online Campaign Management capabilities.• Attained 32% YoY revenue growth across paid performance media for Performics UK and ZenithOptimedia.• Defined, created, and evaluated ZenithOptimedia’s data management tools.• Identified new revenue streams and met and exceeded targets through driving progress from business case including resources, tools, resource allocation and implementation.• Demonstrated strong leadership capability on digital pitches and created an additional dimension to ZenithOptimedia group offering in all media pitches.• Provided in-depth digital education for all ZenithOptimedia staff.• Assumed full P&L accountability and created accurate financial forecasts.• Skilfully attracted, promoted continuing professional development, and retained key agency talent. -
Emarketing ManagerHsbc 2000 - 2003
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Frequently Asked Questions about Barry Lee
What company does Barry Lee work for?
Barry Lee works for Wpp Media
What is Barry Lee's role at the current company?
Barry Lee's current role is Global Agency Performance Lead.
What is Barry Lee's email address?
Barry Lee's email address is ba****@****a.co.uk
What is Barry Lee's direct phone number?
Barry Lee's direct phone number is +4420796*****
What skills is Barry Lee known for?
Barry Lee has skills like Digital Strategy, Digital Media, Digital Marketing, Online Advertising, Mobile Marketing, Ppc, Media Planning, Online Marketing, Search Advertising, Media Buying, Sem, Strategy.
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Barry Lee 📑
United Kingdom
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