Responsible for the commercial side of the organisation (Marketing, Sales & Customer Care).AquaCell is part of the Culligan family.

Senior specialist Retail, Sales and Business Development

Responsible for performance, daily management and reforming of our sales network in the Netherlands. Focus area’s:-Sales Planning & Management
-Relationship Management
-Distribution Development

Responsible for our dealer network in the northern half of the Benelux (NL).

Responsible for Roll-out, Retail Management, Sales/Marketing Management, training & Performance of 12 shop-in-shops in IKEA and their staff. Responsible for the retail sales operation in the Netherlands.Through a bottom-up management approach, empowerment through facilitation & accountability we focused on retail conversion and aimed to deliver a great customer experience creating demand & awareness for home solar. The goal: Helping to make the world a better place by bringing solar to the IKEA visitors.

Responsible for 10 Dixons retail locations (5 of which interim). Key to further develop these locations was a bottom-up management approach, empowerment through facilitation and the creation of tools for the sales teams. With a focus on retail conversion we aimed to deliver a great customer experience in harmony with the customers demand. Key-points are sales(force) development, HRM, KPI management, P&L performance.

Under economic stress the retail landscape is forced to restructure. The BAS group was therefore deploying a new management model/ structure and approach. My responsibility was to implement this in the retail locations in my area and further develop them. Key points are sales(force) development, HRM, KPI management, P&L performance. Responsible for the following retail locations:-Dixons Assen
-Dixons Groningen (2)
-Dixons Hoogezand
-iCentre Groningen
-MyCom Assen

Responsible for reforming the Groningen retail location so it could cope with the changes in the Apple market/landscape. Apple products are moving to a majority adoption phase and Apple Retail is moving in to the Netherlands. Delivered was a highly performing self-supporting team which was able to self manage through the use of shift leaders and shared responsibility.

Responsible for 8 retail locations in the north/east of the netherlands.

Linking pin between our retail stores and upper management. Projects and responsibilities:
-Structuring the management process
-Implementation KPI based Management and P&L focus
-Restructuring the sales approach and philosophy-Coaching on the floor

Sales Representative @ MaxMe Groningen