Bas De Vos

Bas De Vos Email and Phone Number

International Audiences and Data Expert – Independent consultant - Strategy – Innovation - Digital Transformation - Organizational and process re-design – Implementation – (data-)Partnerships – Management support @ NHTV Breda University of Applied Sciences
netherlands
Bas De Vos's Location
Utrecht, Utrecht, Netherlands, Netherlands
Bas De Vos's Contact Details

Bas De Vos work email

Bas De Vos personal email

n/a
About Bas De Vos

I am a seasoned Cross Media Audience Measurement, Data and Product expert. With a pre-set focus on people. And a passion for innovation to bring value to the user of data. 25+ years of (global) experience at both client and supplier side. Strategy re-design and organizational impact implementation. Digital transformation, roadmap and budget setup and deployment. Helicopter view and hands-on mindset. Partnerships are crucial across the industry and I worked on them for many years.

Bas De Vos's Current Company Details
NHTV Breda University of Applied Sciences

Nhtv Breda University Of Applied Sciences

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International Audiences and Data Expert – Independent consultant - Strategy – Innovation - Digital Transformation - Organizational and process re-design – Implementation – (data-)Partnerships – Management support
netherlands
Website:
nhtv.nl
Employees:
768
Bas De Vos Work Experience Details
  • Kitsune Audiences And Data Consulting
    Chief Kitsune
    Kitsune Audiences And Data Consulting Sep 2024 - Present
    Utrecht, Netherlands
    In the field of (Cross-) media audience measurement and data solutions, a lot of complexity is at hand. The politics, the technology, the methodology and the metrics. Trust me, I have been there, and I know all the pitfalls down the road.That’s why I can bring expertise to your business. This can be innovation strategy and deployment, setting up tender processes by clarifying the real requirements, global/local partnership discussions, defining and implementing accepted metrics.
  • Nhtv Breda University Of Applied Sciences
    Imem Industry Advisory Board Member
    Nhtv Breda University Of Applied Sciences Jun 2014 - Present
    Breda Area, Netherlands
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  • Kantar Media
    Senior Director, Product (Audience), Media
    Kantar Media Jun 2019 - Jun 2024
    London, United Kingdom
    I lead the global product team in Audience Measurement and we deliver the best solutions to client needs globally. Responsible for product strategy and roadmap, budget, structure and cross-functional teams working on exciting new innovations and improvements to deliver to our clients.
    View
  • Kantar
    Global Director Audience Targeting And Activation
    Kantar Jun 2018 - May 2019
    London, United Kingdom
    Support Kantar clients to make best use of Audience and Consumer Data for building and retaining audiences and drive campaign effectiveness by using high quality data in classic and digital trading.
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  • Gfk
    Global Director Strategy Media Measurement | Industry Lead Media & Entertainment Nl
    Gfk Feb 2017 - May 2018
    Amstelveen
    Working for our NL based Media & Entertainment clients and delivering solutions from our wide suite of products. For the Audience Measurement solutions, I team up with the Global product colleagues to extend and develop cross platform solutions.
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  • Sko
    Managing Director
    Sko Feb 2007 - Jan 2017
    Amsterdam Area, Netherlands
    The SKO is the joint industry committee for the TAM research in the Netherlands. Goal at SKO: Implementing SKO’s Videodata Integration Model to the Dutch audio-visual market. Creating a video currency for Broadcasters and non-broadcasting companies. Initiating innovative projects to stay prepared for new ways of measuring audience behavior. Working together with other research bodies to improve our output.
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  • Nobo - Nederlandse Online Bereiksonderzoek
    Managing Director A.I.
    Nobo - Nederlandse Online Bereiksonderzoek May 2016 - Dec 2016
    Amsterdam
    In my role I was responsible for the Dutch Online Audience Measurement Project on behalf of VINEX, the Dutch organisation for online publishers. Next to the work I am responsible for for VIDEO, I am now also taking the lead in coordinating the online research for WEB and App behaviour. In parralell we will start the discussion on the governance of the Online Data projects in the Dutch market.
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  • Netherlands Public Broadcasting
    Head Of Audience Research
    Netherlands Public Broadcasting Apr 2005 - Feb 2007
    Hilversum
    Head of the audience research department. Advisor to the NPO board. New channel programming strategy for NL1, 2, 3. Strategy on cross media, diversity, tv-programming.
  • Ster
    Research And Finance Director
    Ster May 1998 - Apr 2005
    Hilversum
    Head of the research and the financial department. Member of the management team. Responsible for the finance of the Ster organization. Member of the board of Dutch JIC's for Television and Radio.
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  • Intomart Gfk
    Project Manager
    Intomart Gfk 1996 - 1998
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  • Radboud University Nijmegen
    Junior Professor And Researcher
    Radboud University Nijmegen 1994 - 1996
    View

Bas De Vos Skills

Television New Media Digital Media Online Advertising Strategy Media Strategy Marketing Communications Marketing Research Audience Measurement Radio Media Planning Broadcast Social Media Management Media Research Advertising Marketing Strategy Market Research Online Marketing Entrepreneurship Marketing Digital Marketing Media Buying Social Media Marketing Sponsorship New Business Development Digital Strategy Corporate Communications Mobile Advertising Web Analytics Google Analytics

Bas De Vos Education Details

Frequently Asked Questions about Bas De Vos

What company does Bas De Vos work for?

Bas De Vos works for Nhtv Breda University Of Applied Sciences

What is Bas De Vos's role at the current company?

Bas De Vos's current role is International Audiences and Data Expert – Independent consultant - Strategy – Innovation - Digital Transformation - Organizational and process re-design – Implementation – (data-)Partnerships – Management support.

What is Bas De Vos's email address?

Bas De Vos's email address is ba****@****zoek.nl

What schools did Bas De Vos attend?

Bas De Vos attended Radboud Universiteit Nijmegen, Jeroen Bosch College, Nutschool Noord.

What are some of Bas De Vos's interests?

Bas De Vos has interest in Media, Television, Audience Research, Online.

What skills is Bas De Vos known for?

Bas De Vos has skills like Television, New Media, Digital Media, Online Advertising, Strategy, Media Strategy, Marketing Communications, Marketing Research, Audience Measurement, Radio, Media Planning, Broadcast.

Who are Bas De Vos's colleagues?

Bas De Vos's colleagues are Rose De Vrieze-Mcbean, Johan Ferla, Guy Hawthorne, Rob Fisscher, Suzanne Kooijman, Keni Lau, Mücahit Baş.

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