Bas De Vos Email & Phone Number

Utrecht, Netherlands

In the field of (Cross-) media audience measurement and data solutions, a lot of complexity is at hand. The politics, the technology, the methodology and the metrics. Trust me, I have been there, and I know all the pitfalls down the road.That’s why I can bring expertise to your business. This can be innovation strategy and deployment, setting up tender processes by clarifying the real requirements, global/local partnership discussions, defining and implementing accepted metrics.

Breda Area, Netherlands

London, United Kingdom

I lead the global product team in Audience Measurement and we deliver the best solutions to client needs globally. Responsible for product strategy and roadmap, budget, structure and cross-functional teams working on exciting new innovations and improvements to deliver to our clients.

London, United Kingdom

Support Kantar clients to make best use of Audience and Consumer Data for building and retaining audiences and drive campaign effectiveness by using high quality data in classic and digital trading.

Amstelveen

Working for our NL based Media & Entertainment clients and delivering solutions from our wide suite of products. For the Audience Measurement solutions, I team up with the Global product colleagues to extend and develop cross platform solutions.

Amsterdam Area, Netherlands

The SKO is the joint industry committee for the TAM research in the Netherlands. Goal at SKO: Implementing SKO’s Videodata Integration Model to the Dutch audio-visual market. Creating a video currency for Broadcasters and non-broadcasting companies. Initiating innovative projects to stay prepared for new ways of measuring audience behavior. Working together with other research bodies to improve our output.

Amsterdam

In my role I was responsible for the Dutch Online Audience Measurement Project on behalf of VINEX, the Dutch organisation for online publishers. Next to the work I am responsible for for VIDEO, I am now also taking the lead in coordinating the online research for WEB and App behaviour. In parralell we will start the discussion on the governance of the Online Data projects in the Dutch market.

Hilversum

Head of the audience research department. Advisor to the NPO board. New channel programming strategy for NL1, 2, 3. Strategy on cross media, diversity, tv-programming.

Hilversum

Head of the research and the financial department. Member of the management team. Responsible for the finance of the Ster organization. Member of the board of Dutch JIC's for Television and Radio.

Master'S Degree, Communication And Media Studies

Vwo

Education record