Performance marketing

Helping global companies capture the massive business opportunities in the Middle East & North Africa. We don't discriminate based on any sector but we have a soft spot for companies with a compelling product and a twist of creativity. Clients include companies such as Viber, Tango, Disney, Google, and JollyChic to name a few. We happen to love mobile apps and games by the way!

Building and growing the hottest Ecommerce fashion startup in MENA

Advising the team unit on growth, monetization, games, & strategic partnerships

In charge of building partnerships with international startups, large firms, and organizations to penetrate the Arab world. Working also on initiatives that help develop the entrepreneurial eco system and spreading the knowledge.

Cocolani is an MMO built from the ground up with a proprietary gaming engine. The game is currently published and licensed to the MBC group under the name of Eish Safari Islands and its also published by Saudi Telecom Company (STC). The game is one of the leading MMOs in the Arab world and soon will be in other markets. The company is located in the United Sates.

Explore new business opportunities, markets, and new partners.

Advise and mentor the Board of Trustees and the Director on initiatives involving expansion, new alliances, program development, fundraising, and training programs. Cultivate relationships with entrepreneurs, researchers, and start-ups in the U.S. and Middle East to select and develop market-driven intellectual wealth to result in job creation, company formation, productization, and market exits.

- Introduction of new programs such as the “Made in Jordan Award”, “Google Award For the Best Online Business Plan” and the “KADDB Award for the Best Business Plan in Defense and Security” in 2008.- Management of $0.5 Million annual budget with an annual growth of 30% in funds raised.- Establishment of the regional “Cisco Entrepreneur Institute” in Jordan in 2008.- Oversee 10 staff members and their development. - Develop partnerships with global professional advisors and experts, leading entrepreneurs, successful R&D institutions, and global enterprises such as Google, Global CONNECT, Stanford University, and others.- Work closely with entrepreneurs, researchers and startups on selecting and developing their intellectual wealth to result in job creation, company formation, productization, and market exits. - Supervise the mentorship, training, and overall team advancement of start-up companies.

Conceptualized, designed, and managed an innovative Middle Eastern / Greek food chain with two locations in the Columbus area. Played a leading role in executing start-up operations, including business plan development, site selection, physical preparations, product development, and the opening launch. Hired, trained, and staffed a team of 25 to ensure the restaurant achieved exceptional operational, quality, and service standards. Select Achievements Include:Increased sales from zero to an average of $50,000 per month; generated local awareness through a cost effective advertising campaign and media plan that focused on public relations.Developed and executed a comprehensive marketing plan and product portfolio by selecting the correct marketing mix and identifying the target market, branding, packaging, and product positioning.Forged excellent relationships with food and entertainment critics that enabled the restaurants to be featured over 15 times in the newspapers, magazines, and online.Spearheaded various projects to implement processes to effectively manage inventory levels and outsourcing and reduce food and labor costs; reduced food costs by 25%.