Basem Hammami Email & Phone Number

Finland

• Responsible for managing VIP/ Key accounts and ensuring the best customer service possible.• Understand the needs of the VIP/ Key Account clients and problem-shooting.• Maintain and develop key account relationships to bring products and services more readily available to the VIP/ Key Accounts clients.• Optimize Private Label strategies in parallel with the ability to proactively manage Customers’ needs.• Planning and coordinating the demand forecast in accordance with capacity of supply.• Work closely with both sides of the chain, to achieve a better timing, planning and flexibility.• Serve as the link of communication between key customers and internal departments.• Empowering departments and brands with related activities and relationship building.• Have sufficient sensitivity and proactivity in approaching prospective VIP clients, creating business opportunities and collaborations.• Implement online and offline events to attract new VIP clients.• Track and collect market information and competitors’ information.

Finland

• Planning, designing and executing Annual Marketing plan.• Observing competitor's Marketing and promotional activities, creating targeted commercial strategy to rival leading brands.• Managed 6 international trade representatives over 7 years. Supervising the registration process over 14 MENA countries.• Monitored cosmetics innovations to effectively assess and manage impacts to regional trade performance.• Achieved exceptional levels of customer satisfaction through technical sewing and fitting skills.• Successfully launched 8 new "Private Label" products and many products in our own brands’ portfolio.• Analyzed and evaluated supply chain performance across multiple markets, identifying key development strategies

Finland

• Create and develop Main Marketing plan for the Middle East region.• Follow up with Middle East representatives in terms of designing, implementing and monitoring all Sub Marketing plans and activities.• Participate in Middle East exhibitions and events.• Create, develop and follow up new products’ set.• Increase targeted markets' visibility of the company.

Lattakia

• Planned the Main Marketing Plan for the organization.• Monitored campaigns’ success, adapting strategies as needed to ensure business benefits were consistently delivered on time and by budget.• Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Housing supplies' market to maximize outreach.• Collaborated with different departments like sales, finance, legal and logistics to influence critical business growth outcomes.• Liaised with sales, marketing, technical service and customer relations to drive on-time, under-budget project completion.• Motivated a team of 46 staff members to consistently exceed our limits and expectations, increasing our sales by 45% in our first year.• Optimized profitability to meet marketing objectives and drive products’ growth from basic concept throughout product life cycles.

Damascus

• Managing Marketing department efficiently.• Managing Marketing research, PR functions and Advertising campaigns.• Capability analysis and flow chart process design• Define, implement and develop marketing and sales strategy, goals, plans, conducting sales calls, and evaluating results and effectiveness of sales activity.• Build good relationships with all media outlets.• Assist in establishing sales quotes and budgets, Identify key prospect segments and recommend pricing, offers and cross sale strategies.• Establish and maintain relationships with customers.• Developing and managing the database to optimize ROI rate.• Website Management.• Provide complete monthly reports that track the improvement of key metrics.

Damascus

• Analyze all business measurement tools to identify business opportunities and developing action plan.• Fully utilize company reporting systems to monitor brand performance & implement corrective action when necessary.• Coordinate, oversee and deliver an annual operating plan.• Coaching & developing operation team.• Ensure & maintain implementation of all designed flow charts.• Implement & follow up on new products execution.• Follow up with marketing plan and financial plan.• Maintaining positive relationship with all departments• Lead “Research & Development” team to develop new products and / or improve existing ones, Maps and processes.• Identify short and medium term strategies to improve the company policies and values.• Build external networks to understand market trends & competitor activity that maintain a competitive advantage.

Lattakia

• Plan and carry out direct marketing activities to agreed budgets, sales volumes, values, product mix and timescales.• Develop ideas and create offers for main market sector and company products.• Respond to and follow up sales enquiries by email, post, telephone, and personal visits.• Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.• Monitor and report on activities and provide relevant management information.• Carry out market research, competitor and customers' surveys.• Maintain and report company's products & services for direct marketing and sales reporting purposes.• Manage the external marketing agency activities.• Maintain and develop a computerized customer and prospect database.

Master'S Degree, Marketing, Excellence

Ba, Business Administration