Soniya Basera

Soniya Basera Email and Phone Number

Ecommerce and Digital Marketing Manager @ Fitnesstack India Pvt. Ltd.
Ghaziabad, UP, IN
Soniya Basera's Location
Ghaziabad, Uttar Pradesh, India, India
About Soniya Basera

As a Digital Marketing Manager, I lead a team of SEO, SEM, and Social Media specialists to deliver effective and data-driven campaigns for clients across various industries. I have 6 years of experience in digital marketing, with a primary focus on performance marketing.I have successfully managed and optimized multiple paid media campaigns, resulting in increased conversions, leads, and ROI for our clients. I have also implemented SEO best practices and strategies to improve the organic ranking and visibility of our clients' websites. Additionally, I have created and executed social media plans to enhance brand awareness and engagement. I am proficient in using various tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager.I am passionate about learning new skills and trends in digital marketing, and I constantly seek opportunities to grow and improve my performance. My goal is to help our clients achieve their business objectives and exceed their expectations through innovative and effective digital marketing solutions.

Soniya Basera's Current Company Details
Fitnesstack India Pvt. Ltd.

Fitnesstack India Pvt. Ltd.

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Ecommerce and Digital Marketing Manager
Ghaziabad, UP, IN
Website:
fitnesstack.com
Employees:
12
Soniya Basera Work Experience Details
  • Fitnesstack India Pvt. Ltd.
    Ecommerce And Digital Marketing Manager
    Fitnesstack India Pvt. Ltd.
    Ghaziabad, Up, In
  • Fitnesstack India Pvt. Ltd.
    Ecommerce & Digital Marketing Manager
    Fitnesstack India Pvt. Ltd. Mar 2024 - Present
    Model Town, Delhi, India
  • Brand Visage Communications
    Digital Marketing Manager
    Brand Visage Communications Apr 2023 - Dec 2023
    South Delhi, Delhi, India
    ● Led digital marketing strategies for clients across diverse industries, including E-commerce, Tech, Edtech, Beauty, Finance, Health and wellness, and App sectors.● Managed and optimized advertising campaigns, resulting in a consistent ROI of 20+ for an E-commerce client over five consecutive months.● Achieved an ROI of 3+ for multiple E-commerce clients through effective Google Ads and Social Ads campaigns.● Successfully promoted apps and games like Playground and Pocket Friendly, achieving a Cost per Install below Rs. 7.● Utilized tools such as Google Tag Manager, Google Data Studio, Google Analytics, and Facebook Pixels to track and analyse campaign performance.● Created Successful Media plans and Brand Pitches● Collaborated with clients to develop and implement digital marketing strategies, including ORM, PR, and influencer marketing.● Managed Facebook Ads and Google Ads campaigns, covering all formats, and consistently exceeded client KPIs.● Handling Multiple Projects Simultaneously● Competitor Research & Analysis● Campaign strategizing and Ideation with the Account managers and Designers
  • Brand Visage Communications
    Seo & Paid Media Manager
    Brand Visage Communications Nov 2020 - Apr 2023
    South Delhi, Delhi, India
    ● Managed Facebook Ads Manager, Google Search, LinkedIn Ads, shopping, Display, search, YouTube, and app install campaigns, and optimization.● Reporting & Client Handling● Data Optimization & Research● Optimized targeting according to changing search trends & handled client escalations.● Created an SEO roadmap adopted as a template for other projects.● Led a team of Executives and interns, overseeing campaigns from outsourced vendors.● Generated 200+ organic leads within 2 months● Secured 100+ call leads through GMB listings in the first 2 months● Approved 20 Google My Business listings for Campus Stores in a day● Boosted website traffic by 30% in one month for a financial client● Attained 1st-page rankings for a crypto-based client in just 3 months
  • Brand Visage Communications
    Senior Search Engine Optimization Executive
    Brand Visage Communications Oct 2018 - Dec 2019
    South Delhi, Delhi, India
    ● Conducted comprehensive technical SEO audits (on-page, off-page, analytics, content, social).● Executed full keyword research and strategy development.● Generated SEO performance reports and dashboards.● Enhanced SEO practices, ranking strategies, and on-page performance.● Regularly optimized content creatively.● Fostered and maintained strong client and marketing partner relationships.● Attracted 30% of website traffic from Quora, resulting in 10 leads.● Elevated rankings from page 3 to top 3 for over 10 high-competition keywords in the Education niche.
  • Tridindia It Solutions
    Search Engine Optimization Executive
    Tridindia It Solutions Aug 2017 - Aug 2018
    Sahibabad
    ● Conducted diverse SEO tasks, such as audits, on-page optimization, keyword research, and strategy implementation.● Managed 20+ clients, consistently achieving top 10 rankings.● Innovated SEO strategies and solved project challenges effectively.● Regularly provided progress reports aligned with KPI objectives.● Leveraged Google Analytics & Webmaster Tools for website optimization.

Soniya Basera Education Details

  • Ch. Charan Singh College Of Education & Technology Sadarpur, Meerut Ph. 0121-2765886, 0941201494 Www.Ccseducation.Co.In, Email-Sukh.Path@Yahoo.Com
    Ch. Charan Singh College Of Education & Technology Sadarpur, Meerut Ph. 0121-2765886, 0941201494 Www.Ccseducation.Co.In, Email-Sukh.Path@Yahoo.Com
    Business/Commerce, General

Frequently Asked Questions about Soniya Basera

What company does Soniya Basera work for?

Soniya Basera works for Fitnesstack India Pvt. Ltd.

What is Soniya Basera's role at the current company?

Soniya Basera's current role is Ecommerce and Digital Marketing Manager.

What schools did Soniya Basera attend?

Soniya Basera attended Ch. Charan Singh College Of Education & Technology Sadarpur, Meerut Ph. 0121-2765886, 0941201494 Www.ccseducation.co.in, Email-Sukh.path@yahoo.com.

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