Soniya Basera Email & Phone Number

Ghaziabad, Up, In

Model Town, Delhi, India

South Delhi, Delhi, India

● Led digital marketing strategies for clients across diverse industries, including E-commerce, Tech, Edtech, Beauty, Finance, Health and wellness, and App sectors.● Managed and optimized advertising campaigns, resulting in a consistent ROI of 20+ for an E-commerce client over five consecutive months.● Achieved an ROI of 3+ for multiple E-commerce clients through effective Google Ads and Social Ads campaigns.● Successfully promoted apps and games like Playground and Pocket Friendly, achieving a Cost per Install below Rs. 7.● Utilized tools such as Google Tag Manager, Google Data Studio, Google Analytics, and Facebook Pixels to track and analyse campaign performance.● Created Successful Media plans and Brand Pitches● Collaborated with clients to develop and implement digital marketing strategies, including ORM, PR, and influencer marketing.● Managed Facebook Ads and Google Ads campaigns, covering all formats, and consistently exceeded client KPIs.● Handling Multiple Projects Simultaneously● Competitor Research & Analysis● Campaign strategizing and Ideation with the Account managers and Designers

South Delhi, Delhi, India

● Managed Facebook Ads Manager, Google Search, LinkedIn Ads, shopping, Display, search, YouTube, and app install campaigns, and optimization.● Reporting & Client Handling● Data Optimization & Research● Optimized targeting according to changing search trends & handled client escalations.● Created an SEO roadmap adopted as a template for other projects.● Led a team of Executives and interns, overseeing campaigns from outsourced vendors.● Generated 200+ organic leads within 2 months● Secured 100+ call leads through GMB listings in the first 2 months● Approved 20 Google My Business listings for Campus Stores in a day● Boosted website traffic by 30% in one month for a financial client● Attained 1st-page rankings for a crypto-based client in just 3 months

South Delhi, Delhi, India

● Conducted comprehensive technical SEO audits (on-page, off-page, analytics, content, social).● Executed full keyword research and strategy development.● Generated SEO performance reports and dashboards.● Enhanced SEO practices, ranking strategies, and on-page performance.● Regularly optimized content creatively.● Fostered and maintained strong client and marketing partner relationships.● Attracted 30% of website traffic from Quora, resulting in 10 leads.● Elevated rankings from page 3 to top 3 for over 10 high-competition keywords in the Education niche.

Sahibabad

● Conducted diverse SEO tasks, such as audits, on-page optimization, keyword research, and strategy implementation.● Managed 20+ clients, consistently achieving top 10 rankings.● Innovated SEO strategies and solved project challenges effectively.● Regularly provided progress reports aligned with KPI objectives.● Leveraged Google Analytics & Webmaster Tools for website optimization.