I'm a thinker. A radical conservative. A button-pusher. I'm deeply passionate about Strategy, Brands, the Austrian School of Economics, and the market economy. My governing principle is to think critically and creatively through an entire process from execution, that is, the user experience back to the simplest form of an idea on paper; which makes thinking itself an action, proceeding from a less satisfactory state of insufficient cognition to a more satisfactory state of better insight.