Basharat Ahmed
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Basharat Ahmed Email & Phone Number

General Manager at Saudi Perfume and cosmetics Co Ltd
Location: Saudi Arabia 8 work roles 2 schools
1 work email found @unilever.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email a****@unilever.com
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Current company
Saudi Perfume and cosmetics Co Ltd
Role
General Manager
Location
Saudi Arabia

Who is Basharat Ahmed? Overview

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Quick answer

Basharat Ahmed is listed as General Manager at Saudi Perfume and cosmetics Co Ltd, based in Saudi Arabia. AeroLeads shows a work email signal at unilever.com and a matched LinkedIn profile for Basharat Ahmed.

Basharat Ahmed previously worked as Customer Service Excellence (GT/WS/Pharmacy) Manager at Unilever and KSA Customer Service Excellence Manager at Unilever. Basharat Ahmed holds Bsc Engineering, Electrical from University Of Engineering And Technology Peshawer Pakistan.

Company email context

Email format at Saudi Perfume and cosmetics Co Ltd

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{last}.{first}@unilever.com
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Profile bio

About Basharat Ahmed

Extremely versatile general manager with wide experience of 22 years in top FMCG multinational company. Focused on sales & operations integration and development of business strategy across functions. Specialized at optimization of total cost to serve the market at better profitability.Specialties: Customer service and Distribution management, sales and marketing, manufacturing and supply chain, strategy and process development, budgeting and P&L, supply network optimization, distribution center design, process mapping, system integration and implementation, stock modeling and inventory control.

Listed skills include Fmcg, Supply Chain, Supply Chain Management, Management, and 20 others.

Current workplace

Basharat Ahmed's current company

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Saudi Perfume and cosmetics Co Ltd
Saudi Perfume And Cosmetics Co Ltd
General Manager
8 roles

Basharat Ahmed work experience

A career timeline built from the work history available for this profile.

General Manager

Current
Saudi Perfume And Cosmetics Co Ltd

Jeddah

1- Factory and sales management in order to acheive business targets (we have 2000 skus, 600 employees, leading in KSA and 39 export countries. 2 - Restructuring business flow to optimise cost and increase productivity. 3 - Expend sales portfolio and explore new markets across the globe.

Aug 2014 - Present

Customer Service Excellence (Gt/Ws/Pharmacy) Manager

Jeddah

Conceptualized, formulated, and established business process improvement through the acquisition of B2B model on secondary customers channel such as pharmacy, modern trade, general trade including whole sales. Identified and captured opportunities for new business development and market growth by expanding into new venues. Challenged to build new market presence while reengineering and expanding existing good practices. Supply, stock availability and service level improved beside reduction in transportation and distribution cost as total its resulted increasing client base and improving corporate brand recognition. Formulated, designed, and developed long-range cost reduction and building plans, improving KSA 22 branch distribution. Customized and created technology to solve logistics and support improvement. Directed and consolidated staff improving corporate communications and business initiatives.Key Role and Responsibility: Develop branch forecast which should be best out of RR, FFC and growth ambushes. Stock molding for each branch to agree on min, max and target stock levels. Drive replenishment projects to fix OOS and high inventories at minimum cost. Design and launch 2’ndry CCFOT (customer case fill on time) to wholesales customers and start measuring losses to fix route cause of problems (total order automation at BMB and SAP) Work closely with sales force and SU (sourcing units) to maintain supply and achieve weekly/Monthly targets. Work closely with distributer’s (Binzagr) operation, planning and technical team to develop SAP based tool which facilitate to replenish branches by DRP (daily replenishment plan) Visit each branch to study operational and replenishment issues (in/out bound) Visit out lets to monitor OSA and product quality. Coordinate with BCo operation team (warehouses) and Unilever QA/SUs to address and fix quality issues. Leading on Yemen forecasting, replenishment, primary and secondary operation.

Feb 2013 - Aug 2014

Ksa Customer Service Excellence Manager

Jeddah

I was selected and moved to another challenging role to manage KBU (Saudi Arabia and Yemen) supply HPC/Food/Beverage products from local and international sourcing units, KSA is high potential FMCG business market where Unilever brands are leading at Half Billion Dollars annual business. Key Role and Responsibility: Drive HPC, Food and Beverage 650 SKUs Supply operation. Maintain distributers stocks (High/Low week cover) using SAP/APO replenishment. Drive Monthly/Weekly DSR (demand supply reconciliation) to cascade risk and tradeoff.  Support sales team to achieve month targets. Stock supply to ensure availability across KSA 22 branches and Yemen.  Coordinate with sourcing units to ensure products landed within agreed lead time. Managing innovations and rundown/ run up with close coordination with brand and supply chain team. SLOBS management. Promotion management (Local and central)  Process development within Unilever and with KSA partners (Binzagr) Single point of contact for Unilever and Distributer to resolve issue and conflicts. Coordinating between demand planning and sourcing units to ensure capacity constraint resolve at regional level. To manage OP targets leading financial forecasting with finance director in order to achieve target numbers without TMI hit (at average US$45m/month)

Aug 2011 - Feb 2013

Customer Service And Distribution Manager

Jeddah Saudi Arabia

This was a key role to align market demand with factory in order to plan and produce required volume and replenish across all countries with high quality VMI (vendor management inventory) approach. Here we are talking about 450 products, +110K tons annual volume supplying whole region at average of 45 daily shipments. Key Role and Responsibility: Managing 4 teams and operate SC functions to satisfy customer need around the clock  Demand Management across region. Monthly NPR, MPS, DSR and shipment plan. Factory planning to make sure agreed volume produced on time. Monitor stock level at distributer’s warehouse and replenishment.  Order Management through DRP/VMI/CIRS and AVTP. Base line forecast and promotional management. Central/Local promotion management. KSA and Gulf Sales/Supply Chain business unit partner. Factories/3rd parties demand execution for 52 Rolling Weeks. Innovation Management. Network build up – inventory Run up/down/Bleed in/ Deliveries. Working Capital Management / Stock accuracy and control / stock model/SLOB/Business Waste. Logistics network development and execution. Strategic warehousing solution and management. Customers interface/ Customer Service Management/Customer Supply Chain development. CCFOT and Case-fill (Service level) KPI setup, regular review.

Feb 2008 - Aug 2011

Promotion Planning Manager

Unilever

• Developed a new process to manage promotions planning and execution end-to-end.• Developed a network to engage all departments across functions to keep accountabilities.• Developed a new software tool to initiate activity proposal and get it approve across all function head.• Managed third parties contract and best deal to deliver high volume at optimum cost.• Introduce quality standard and check list with third parties in order to improve product quality.• Established best logistic network to deliver promotional product across GCC at low cost and min lead time.• Improve on time promo delivery CCFOT 53% to 90%• Saved US $ 700K per year landing In-House project successfully on time, (that’s result of better negotiation)

Sep 2005 - Jun 2008

Production Manager

Unilever

Managing 24/7 operation with high quality standard production maintaining world class HPC manufacturing unit. Mainly I was assigned to manage and improve oral care plant in order to increase toothpaste production capacity and improve hygiene standard. To achieve measured target we design and install CIP (clean in place) plant where we saved 60% water and 40% time loss, also we trained staff on hygiene and good quality practice especially on HACCP. At same time we implement different techniques to improve production volume and reduce the production cost.• Project and Maintenance control.• Achieving weekly production plan.• Shift schedule.• Flexibility to switch over with min time loss.• Controlling raw material and packing material to make sure line out put not effected.• Meeting everyday morning to review line/shift performance and agreed to next action (action not debate)• Weekly management meeting present performance of last week with detail of loss analysis.• Strategic planning budgeting and resource development.

Nov 2001 - Sep 2005

Production Manager

Binzagr Wall'S Ice Cream Factory

Unilever

• Manage the manufacturing department and produce world class quality products with the ideal combination of standard manufacturing parameters (High OEE, Low cost, Defect free product, fully PLC/engineered control on processing and packing lines). • Responsible to coordinate on general manufacturing & factory issues such as Safety, TPM, ISO, Innovation and future long / short term plans. • Fully responsible for Engineering and maintenance activities (preventive and corrective) developing software to measure running parts life in order to control engineering store stock level. • Factory improvement: Project management, Design, Drawings, CAPEX etc. • Fully responsible to co-ordinate and in place innovation ON TIME. • Responsible to reduce production and conversion cost w/o affecting the agreed quality out put. • APR (auto production reporting) and monitoring the movement of all raw and packing material in since to control wastage and assure ZERO variances (warehouse / production). • Implementing very strictly TPM, SAFETY and ISO standard, with motivated teamwork to achieve target.• Innovated a new idea and design a Ice Cream rework plant to save US $ 1M. Idea and design implemented across world Unilever factories.• With development team innovated in house “Magnum Chocolate”

May 1996 - Nov 2001

Manufacturing Engineer (Trans Pak. Electro Ind.)

Trans Pak. Electro Ind

Lahore Pakistan

Carrier started as Management Trainee work for different function and move to Manufacturing.To manage full factory operation with 450 work force in make to order working environment Directly contact with customers mainly government department to make contract and deals.Very high improvement done to increase factory out put (+ 35%) and reduce operational cost by 25%Our business expends and growth was triple in my turnover.

May 1990 - May 1996
2 education records

Basharat Ahmed education

Bsc Engineering, Electrical

University Of Engineering And Technology Peshawer Pakistan

Bachelor'S Degree, Electrical And Electronics Engineering

High School Manasehra
FAQ

Frequently asked questions about Basharat Ahmed

Quick answers generated from the profile data available on this page.

What company does Basharat Ahmed work for?

Basharat Ahmed works for Saudi Perfume and cosmetics Co Ltd.

What is Basharat Ahmed's role at Saudi Perfume and cosmetics Co Ltd?

Basharat Ahmed is listed as General Manager at Saudi Perfume and cosmetics Co Ltd.

What is Basharat Ahmed's email address?

AeroLeads has found 1 work email signal at @unilever.com for Basharat Ahmed at Saudi Perfume and cosmetics Co Ltd.

Where is Basharat Ahmed based?

Basharat Ahmed is based in Saudi Arabia while working with Saudi Perfume and cosmetics Co Ltd.

What companies has Basharat Ahmed worked for?

Basharat Ahmed has worked for Saudi Perfume And Cosmetics Co Ltd, Unilever, Binzagr Wall'S Ice Cream Factory, and Trans Pak. Electro Ind.

How can I contact Basharat Ahmed?

You can use AeroLeads to view verified contact signals for Basharat Ahmed at Saudi Perfume and cosmetics Co Ltd, including work email, phone, and LinkedIn data when available.

What schools did Basharat Ahmed attend?

Basharat Ahmed holds Bsc Engineering, Electrical from University Of Engineering And Technology Peshawer Pakistan.

What skills is Basharat Ahmed known for?

Basharat Ahmed is listed with skills including Fmcg, Supply Chain, Supply Chain Management, Management, Logistics, Continuous Improvement, Demand Planning, and Supply Chain Optimization.

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