• Provide direction and act as lead driver behind strategic, operational and organizational structure analysis and initiatives.• Strong customer-focused, business acumen, business analytic approach to explore new insights, drive innovation and create value.• Utilize market data, customer data to properly align strategies with current and future plans.• Staying abreast and focus on market trend and review market updates, changes, and new initiatives• Work with brand directors and retail business leaders and their teams to identify and analyze important strategic initiatives, develop actionable strategic plans, and drive team and organizational support towards current and future plans.• Provide thought leadership in developing practical solutions to complex brand and business challenges.• Provide guidance to new and existing brands and retailers in areas of sales strategies, customer and consumer intelligence, general marketing, franchising, and people development

• Lead the overall sales and operational functions including responsibility for developing and driving annual sales strategies, loyalty program, marketing, profit and loss, expense management, projects, buying, human resources, and visual merchandising. • Elevate the focus on customer loyalty and customer engagement programs.• Lead the human resources, Training and Development seasonal and annual strategies with elevated focus on employee retention, performance management, individual and team growth and development.• Continuously evaluate the market and competitive environment of the region for expansion and growth opportunities.• Develop a strong relationship with local community organizations and corporations• Develop strategic partnerships with local and international brands.• Direct Sales Management, planning, and buying regarding sales opportunities, merchandise and stock rotation, and plans to drive results and maintain a strong balance and localization within the market. • Lead the management of retail project delivery, and real estate projects. Identify and negotiate new store locations and identify other business opportunities.• Franchise management: An extensive focus on brand management, franchise relations, and total organizational management. It included contract negotiations, alignment in goals, agreeing strategies, budgets, stock and buying (budgets and seasonal planning), aligning communication (calls, visits, and seasonal meetings).

DFS Group is a major luxury travel retailer. Established in Hong Kong in 1960. The Group is majority owned by the luxury conglomerate Moët Hennessy Louis Vuitton (LVMH)

• Lead the Bloomingdales leadership operation outside the US, a franchise operation through Al Tayer Group. A flagship operation that delivers an annual volume exceeding $140 Million in sales, provides a world class service, and represents a wide range of the most renowned luxury names in fashion. • Set and Implement strategic plans for the business, both short and long term. • Establish and maintain effective business relations with concessions and sustainable network with people & entities that matter to business to further business interests. • Oversee various departmental & functional aspects of store operations, administrations & finance for effective coordination and optimum efficiency& performance of these functions. • Ensure effective use of store space to optimize profit density and return per square feet ; plan and agree on store events and promotional activities in order to boost sales and maximize profit. • Monitor the effective design and implementation of company policies and procedures in consonance with brand guidelines; ensure exceptional standards of merchandise display ,presentation , store style are maintained and high standards of customer service are provided . • Provide necessary reports and analysis to the Senior Executive team on business progress , • Ensure that the Management team and staff are well trained and meet the highest standards of professionalism and commitments to achieve the organizational goals.

Managed 3 states (Texas, Louisiana and Oklahoma),16 full line department stores.