Bashar Mahdi
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Bashar Mahdi Email & Phone Number

Head of Media UAE at Y5 Media
Location: Dubai, United Arab Emirates 7 work roles 1 school
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Current company
Role
Head of Media UAE
Location
Dubai, United Arab Emirates

Who is Bashar Mahdi? Overview

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Quick answer

Bashar Mahdi is listed as Head of Media UAE at Y5 Media, based in Dubai, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Bashar Mahdi.

Bashar Mahdi previously worked as Media Sales Director (Podcast advertising) at Finyal Media and Senior Media Sales Manager at Khaleej Times. Bashar Mahdi holds Bachelor Of Business Administration (B.B.A.), Business/Corporate Communications from University Of Balamand.

Company email context

Email format at Y5 Media

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Y5 Media

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Profile bio

About Bashar Mahdi

An experienced and commercially-astute Head of media who takes ownership for digital and offline regional business development, sales, tech strategy, marketing, sales strategy, media buying, operations, expands market shares and builds a strong presence within the Middle East to secure deals with major brands such as Union Coop, EXPO2020, Etisalat, DU, Pepsico, McDonald's, Unilever, and many more. Acts as the driving force behind business development, business growth and expansion, and enters into joint ventures to expand reach, maximizes opportunities and handles the commercial negotiations for contracts. Handpicked to lead the complete set-up of new regional sales branches with full accountability for sales, operations, business development, supplier management, buying, strategy and budgeting/forecasting, enables luxury and B2B brands to access new corporate clients. Stays ahead of new trends and plays an integral part in the shaping of innovations such as digital capabilities, with a proven track record for sales growth across multiple channels including Digital, offline and new media, optimizes client relationships and builds contacts with major advertisers across MENA. Manages projects from initiation till completion. Ability to generate business in the KSA and UAE markets. Experienced and skillful leader. I get things done !

Listed skills include Leadership, Marketing Management, Media Strategy, Media Buying, and 40 others.

Current workplace

Bashar Mahdi's current company

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Y5 Media
Y5 Media
Head of Media UAE
AeroLeads page
7 roles

Bashar Mahdi work experience

A career timeline built from the work history available for this profile.

Head Of Media Uae

Current

Dubai, United Arab Emirates

Y5Media, the leading and largest WiFi advertising network in UAEResponsibilities:Sales Leadership and Strategy Development:-Spearhead the sales strategy, process creation, and pricing models for WiFi advertising, email geo-targeted services, and SMS campaigns.-Successfully scaled sales from zero to 700,000 AED monthly the first year, establishing Y5Media as a market leader.-Pioneered the introduction of programmatic advertising and google Ads into the business, expanding our service offerings and market reach.(Ongoing project)Client Relations and Business Development:-Present and sell Y5Media's innovative advertising solutions to clients and media agencies, building strong, lasting relationships.-Opened doors to several high-profile clients across various sectors, including government, F&B, telecom, FMCG, and retail.-Developed strategic partnerships with locations to promote brands through their WiFi networks.Team Management and Development:-Oversee a diverse team of sales professionals, marketers, designers, and programmers to drive business growth and operational efficiency.-Foster a collaborative and high-performance work environment, ensuring alignment with business goals and client needs.Product and Platform Innovation:-Led the development of a self-serve platform for booking WiFi advertising campaigns, enhancing user experience and accessibility.-Continuously innovate and improve product offerings to meet market demands and client expectations.- Develop and add new locations to the network.Media Buying and Marketing Consultation:-Conduct media buying for Y5Media and sister company EZELINK, optimizing campaign performance and return on investment.-Provide marketing consultation for our sister IT-telecom and Realestate company, leveraging expertise to support broader business objectives.

Aug 2021 - Present

Media Sales Director (Podcast Advertising)

Dubai, United Arab Emirates

Offered a Sales Director position with one of the leading digital podcast companies in the MENA region. www.finyalmedia.com

Oct 2019 - Jul 2021

Senior Media Sales Manager

Dubai, United Arab Emirates

Offered a senior leadership opportunity by Director/Head of Sales at Khaleej Times, the first English newspaper in the UAE since 1978 . https://www.khaleejtimes.com/

Feb 2018 - Sep 2019

Media Sales Director

Adlux Group (Uk)

Dubai, United Arab Emirates

Recruited into this leading OOH marketing partner in Private Aviation based in London, responsible for the complete set-up of a new entity in Dubai to enable luxury and B2B brands to access high-net-worth audience. Developed and sold the solution across KSA and UAE.

Feb 2014 - Jan 2018

Media Sales Manager

Dubai, United Arab Emirates

Al-Watan is a daily newspaper published in Kuwait (English/Arabic), the company was seeking to access the UAE market, appointed to oversee the set-up of the office in Dubai and build a sales/operation team of 6 (5 sales & 1 operations).

Jun 2010 - Jan 2014

Media Buyer ( Omnicom Media Group)

Phd

Dubai, United Arab Emirates

Joined PHD an Omnicom Media Group company which is the world’s first planning and buying media agency with a global network of 2500 employees across 80 offices in >70 markets, oversight for 9 Media Planners. www.phdmedia.com/

Sep 2009 - May 2010

Marketing

Dubai, United Arab Emirates

Dubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realizing Dubai’s vision. www.nakheel.com

Feb 2008 - Aug 2009
1 education record

Bashar Mahdi education

FAQ

Frequently asked questions about Bashar Mahdi

Quick answers generated from the profile data available on this page.

What company does Bashar Mahdi work for?

Bashar Mahdi works for Y5 Media.

What is Bashar Mahdi's role at Y5 Media?

Bashar Mahdi is listed as Head of Media UAE at Y5 Media.

Where is Bashar Mahdi based?

Bashar Mahdi is based in Dubai, United Arab Emirates while working with Y5 Media.

What companies has Bashar Mahdi worked for?

Bashar Mahdi has worked for Y5 Media, Finyal Media, Khaleej Times, Adlux Group (Uk), and Al Watan Newspaper Kuwait.

How can I contact Bashar Mahdi?

You can use AeroLeads to view verified contact signals for Bashar Mahdi at Y5 Media, including work email, phone, and LinkedIn data when available.

What schools did Bashar Mahdi attend?

Bashar Mahdi holds Bachelor Of Business Administration (B.B.A.), Business/Corporate Communications from University Of Balamand.

What skills is Bashar Mahdi known for?

Bashar Mahdi is listed with skills including Leadership, Marketing Management, Media Strategy, Media Buying, Social Media, Strategic Partnerships, B2B, and Brand Development.

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