Bashar Mahdi Email and Phone Number
An experienced and commercially-astute Head of media who takes ownership for digital and offline regional business development, sales, tech strategy, marketing, sales strategy, media buying, operations, expands market shares and builds a strong presence within the Middle East to secure deals with major brands such as Union Coop, EXPO2020, Etisalat, DU, Pepsico, McDonald's, Unilever, and many more. Acts as the driving force behind business development, business growth and expansion, and enters into joint ventures to expand reach, maximizes opportunities and handles the commercial negotiations for contracts. Handpicked to lead the complete set-up of new regional sales branches with full accountability for sales, operations, business development, supplier management, buying, strategy and budgeting/forecasting, enables luxury and B2B brands to access new corporate clients. Stays ahead of new trends and plays an integral part in the shaping of innovations such as digital capabilities, with a proven track record for sales growth across multiple channels including Digital, offline and new media, optimizes client relationships and builds contacts with major advertisers across MENA. Manages projects from initiation till completion. Ability to generate business in the KSA and UAE markets. Experienced and skillful leader. I get things done !
Y5 Media
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Head Of Media UaeY5 Media Aug 2021 - PresentDubai, United Arab EmiratesY5Media, the leading and largest WiFi advertising network in UAEResponsibilities:Sales Leadership and Strategy Development:-Spearhead the sales strategy, process creation, and pricing models for WiFi advertising, email geo-targeted services, and SMS campaigns.-Successfully scaled sales from zero to 700,000 AED monthly the first year, establishing Y5Media as a market leader.-Pioneered the introduction of programmatic advertising and google Ads into the business, expanding our service offerings and market reach.(Ongoing project)Client Relations and Business Development:-Present and sell Y5Media's innovative advertising solutions to clients and media agencies, building strong, lasting relationships.-Opened doors to several high-profile clients across various sectors, including government, F&B, telecom, FMCG, and retail.-Developed strategic partnerships with locations to promote brands through their WiFi networks.Team Management and Development:-Oversee a diverse team of sales professionals, marketers, designers, and programmers to drive business growth and operational efficiency.-Foster a collaborative and high-performance work environment, ensuring alignment with business goals and client needs.Product and Platform Innovation:-Led the development of a self-serve platform for booking WiFi advertising campaigns, enhancing user experience and accessibility.-Continuously innovate and improve product offerings to meet market demands and client expectations.- Develop and add new locations to the network.Media Buying and Marketing Consultation:-Conduct media buying for Y5Media and sister company EZELINK, optimizing campaign performance and return on investment.-Provide marketing consultation for our sister IT-telecom and Realestate company, leveraging expertise to support broader business objectives. -
Media Sales Director (Podcast Advertising)Finyal Media Oct 2019 - Jul 2021Dubai, United Arab EmiratesOffered a Sales Director position with one of the leading digital podcast companies in the MENA region. www.finyalmedia.com -
Senior Media Sales ManagerKhaleej Times Feb 2018 - Sep 2019Dubai, United Arab EmiratesOffered a senior leadership opportunity by Director/Head of Sales at Khaleej Times, the first English newspaper in the UAE since 1978 . https://www.khaleejtimes.com/ -
Media Sales DirectorAdlux Group (Uk) Feb 2014 - Jan 2018Dubai, United Arab EmiratesRecruited into this leading OOH marketing partner in Private Aviation based in London, responsible for the complete set-up of a new entity in Dubai to enable luxury and B2B brands to access high-net-worth audience. Developed and sold the solution across KSA and UAE.
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Media Sales ManagerAl Watan Newspaper Kuwait Jun 2010 - Jan 2014Dubai, United Arab EmiratesAl-Watan is a daily newspaper published in Kuwait (English/Arabic), the company was seeking to access the UAE market, appointed to oversee the set-up of the office in Dubai and build a sales/operation team of 6 (5 sales & 1 operations). -
Media Buyer ( Omnicom Media Group)Phd Sep 2009 - May 2010Dubai, United Arab EmiratesJoined PHD an Omnicom Media Group company which is the world’s first planning and buying media agency with a global network of 2500 employees across 80 offices in >70 markets, oversight for 9 Media Planners. www.phdmedia.com/ -
MarketingNakheel Feb 2008 - Aug 2009Dubai, United Arab EmiratesDubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realizing Dubai’s vision. www.nakheel.com
Bashar Mahdi Skills
Bashar Mahdi Education Details
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Business/Corporate Communications
Frequently Asked Questions about Bashar Mahdi
What company does Bashar Mahdi work for?
Bashar Mahdi works for Y5 Media
What is Bashar Mahdi's role at the current company?
Bashar Mahdi's current role is Head of Digital Media @Y5media ( Sales, Business Development, Partnership, Leadership, Development and Media buying) - "The leading largest Wi-Fi advertising network in UAE/GCC".
What schools did Bashar Mahdi attend?
Bashar Mahdi attended University Of Balamand.
What skills is Bashar Mahdi known for?
Bashar Mahdi has skills like Leadership, Marketing Management, Media Strategy, Media Buying, Social Media, Strategic Partnerships, B2b, Brand Development, Relationship Marketing, Sales, Media Relations, Outdoor Advertising.
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Bashar Mahdi
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