Bashar Mahdi

Bashar Mahdi Email and Phone Number

Head of Digital Media @Y5media ( Sales, Business Development, Partnership, Leadership, Development and Media buying) - "The leading largest Wi-Fi advertising network in UAE/GCC" @ Y5 Media
Bashar Mahdi's Location
Dubai, United Arab Emirates, United Arab Emirates
About Bashar Mahdi

An experienced and commercially-astute Head of media who takes ownership for digital and offline regional business development, sales, tech strategy, marketing, sales strategy, media buying, operations, expands market shares and builds a strong presence within the Middle East to secure deals with major brands such as Union Coop, EXPO2020, Etisalat, DU, Pepsico, McDonald's, Unilever, and many more. Acts as the driving force behind business development, business growth and expansion, and enters into joint ventures to expand reach, maximizes opportunities and handles the commercial negotiations for contracts. Handpicked to lead the complete set-up of new regional sales branches with full accountability for sales, operations, business development, supplier management, buying, strategy and budgeting/forecasting, enables luxury and B2B brands to access new corporate clients. Stays ahead of new trends and plays an integral part in the shaping of innovations such as digital capabilities, with a proven track record for sales growth across multiple channels including Digital, offline and new media, optimizes client relationships and builds contacts with major advertisers across MENA. Manages projects from initiation till completion. Ability to generate business in the KSA and UAE markets. Experienced and skillful leader. I get things done !

Bashar Mahdi's Current Company Details
Y5 Media

Y5 Media

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Head of Digital Media @Y5media ( Sales, Business Development, Partnership, Leadership, Development and Media buying) - "The leading largest Wi-Fi advertising network in UAE/GCC"
Bashar Mahdi Work Experience Details
  • Y5 Media
    Head Of Media Uae
    Y5 Media Aug 2021 - Present
    Dubai, United Arab Emirates
    Y5Media, the leading and largest WiFi advertising network in UAEResponsibilities:Sales Leadership and Strategy Development:-Spearhead the sales strategy, process creation, and pricing models for WiFi advertising, email geo-targeted services, and SMS campaigns.-Successfully scaled sales from zero to 700,000 AED monthly the first year, establishing Y5Media as a market leader.-Pioneered the introduction of programmatic advertising and google Ads into the business, expanding our service offerings and market reach.(Ongoing project)Client Relations and Business Development:-Present and sell Y5Media's innovative advertising solutions to clients and media agencies, building strong, lasting relationships.-Opened doors to several high-profile clients across various sectors, including government, F&B, telecom, FMCG, and retail.-Developed strategic partnerships with locations to promote brands through their WiFi networks.Team Management and Development:-Oversee a diverse team of sales professionals, marketers, designers, and programmers to drive business growth and operational efficiency.-Foster a collaborative and high-performance work environment, ensuring alignment with business goals and client needs.Product and Platform Innovation:-Led the development of a self-serve platform for booking WiFi advertising campaigns, enhancing user experience and accessibility.-Continuously innovate and improve product offerings to meet market demands and client expectations.- Develop and add new locations to the network.Media Buying and Marketing Consultation:-Conduct media buying for Y5Media and sister company EZELINK, optimizing campaign performance and return on investment.-Provide marketing consultation for our sister IT-telecom and Realestate company, leveraging expertise to support broader business objectives.
  • Finyal Media
    Media Sales Director (Podcast Advertising)
    Finyal Media Oct 2019 - Jul 2021
    Dubai, United Arab Emirates
    Offered a Sales Director position with one of the leading digital podcast companies in the MENA region. www.finyalmedia.com
  • Khaleej Times
    Senior Media Sales Manager
    Khaleej Times Feb 2018 - Sep 2019
    Dubai, United Arab Emirates
    Offered a senior leadership opportunity by Director/Head of Sales at Khaleej Times, the first English newspaper in the UAE since 1978 . https://www.khaleejtimes.com/
  • Adlux Group (Uk)
    Media Sales Director
    Adlux Group (Uk) Feb 2014 - Jan 2018
    Dubai, United Arab Emirates
    Recruited into this leading OOH marketing partner in Private Aviation based in London, responsible for the complete set-up of a new entity in Dubai to enable luxury and B2B brands to access high-net-worth audience. Developed and sold the solution across KSA and UAE.
  • Al Watan Newspaper Kuwait
    Media Sales Manager
    Al Watan Newspaper Kuwait Jun 2010 - Jan 2014
    Dubai, United Arab Emirates
    Al-Watan is a daily newspaper published in Kuwait (English/Arabic), the company was seeking to access the UAE market, appointed to oversee the set-up of the office in Dubai and build a sales/operation team of 6 (5 sales & 1 operations).
  • Phd
    Media Buyer ( Omnicom Media Group)
    Phd Sep 2009 - May 2010
    Dubai, United Arab Emirates
    Joined PHD an Omnicom Media Group company which is the world’s first planning and buying media agency with a global network of 2500 employees across 80 offices in >70 markets, oversight for 9 Media Planners. www.phdmedia.com/
  • Nakheel
    Marketing
    Nakheel Feb 2008 - Aug 2009
    Dubai, United Arab Emirates
    Dubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realizing Dubai’s vision. www.nakheel.com

Bashar Mahdi Skills

Leadership Marketing Management Media Strategy Media Buying Social Media Strategic Partnerships B2b Brand Development Relationship Marketing Sales Media Relations Outdoor Advertising Advertising Operations Digital Media Business Development Market Research Negotiation Advertising Sales Advertising Integrated Marketing Digital Marketing B2b Marketing Advertising Management Lead Generation Media Planning Sales Management Media Sales Mobile Advertising Mobile Applications Online Advertising Marketing Creative Strategy Augmented Reality Decision Making Qr Reader Management Public Relations Marketing Communications Problem Solving Television Marketing Strategy Sales Presentations Selling Sponsorship

Bashar Mahdi Education Details

Frequently Asked Questions about Bashar Mahdi

What company does Bashar Mahdi work for?

Bashar Mahdi works for Y5 Media

What is Bashar Mahdi's role at the current company?

Bashar Mahdi's current role is Head of Digital Media @Y5media ( Sales, Business Development, Partnership, Leadership, Development and Media buying) - "The leading largest Wi-Fi advertising network in UAE/GCC".

What schools did Bashar Mahdi attend?

Bashar Mahdi attended University Of Balamand.

What skills is Bashar Mahdi known for?

Bashar Mahdi has skills like Leadership, Marketing Management, Media Strategy, Media Buying, Social Media, Strategic Partnerships, B2b, Brand Development, Relationship Marketing, Sales, Media Relations, Outdoor Advertising.

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