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Global professional with extensive experience in marketing B2B, B2C, and B2B2C technical products, SaaS software, and services. Demonstrated excellence in developing and executing customer-centric programs and strategic marketing plans that achieve significant growth. Successful across numerous industries and environments from large B2B multi-national corporations to small DTC start-ups. Recognized for building and managing high performing marketing teams, project management, relationship management, change management, and motivating self and others with both a sense of purpose and a sense of humor. Industries include robotics, fiber optics, telecommunications, healthcare, manufacturing, automotive, energy management, turbomachinery, and building automation. Experience in: Strategy, Voice of Customer (VoC), branding, leadership, market analysis, change management, collateral creation, digital campaigns, social media, inbound marketing, product marketing, website design, video creation, writing, editing, blogging, data analysis, consulting, lead generation, online training, people management, mentoring, customer service. and marketing operations. Digital toolbox includes: HubSpot, Salesforce, Marketo, Google Analytics, Google Ads, Amazon Seller Central, Hootsuite, Sprout Social, Klaviyo, Shopify, Adobe Creative Cloud Suite, Camtasia, Canva.
Momentum Iot
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Head Of MarketingMomentum Iot Aug 2024 - Present
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Director Of Content MarketingDatanomix Jul 2023 - Sep 2024Nashua, New Hampshire, Us• Develop and execute a comprehensive content marketing strategy to support the company growth goals.• Collaborate with Sales, Marketing, and Product teams to understand target audience, industry trends, and customer pain points to guide content creation.• Create and oversee the creation of a variety of content types, including blog posts, articles, videos, infographics, customer stories, and other sales enablement tools.• Monitor content performance metrics, analyze data, and provide insights to refine content strategies and improve engagement.• Cultivate and manage relationships with industry influencers, guest contributors, and partners for collaborative content initiatives. -
Principal ConsultantHills Pond Consulting May 2019 - Jul 2023Help small and medium-sized B2B companies increase sales, attract and retain customers, and gain a competitive edge. • Create customized Voice of Customer (VoC) programs, strategic marketing plans, and brand strategies for small and medium-sized B2B businesses.• Manage product launches, earned media outreach, and speaking engagements for clients.• Conduct comprehensive brand audits to evaluate brand positioning, messaging consistency, and market perception - resulting in strategic recommendations for enhancing brand equity and driving growth.
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Director Of Marketing / CmoTertill Apr 2021 - Oct 2022Billerica, Ma, UsResponsible for all aspects of marketing at an early-stage CPG startup that offers category-defining products targeted at the $2.27B home-garden market. Founded by the inventor of Roomba and one of the founders of iRobot. Flagship product is an autonomous robot that weeds home vegetable gardens.• Created and implemented all external marketing communications including, television, print, events, social media promotion, digital advertising, and e-mail activities. Drove over 500,000 total visitors per year to our website – top 2% of Shopify cohort.• Monitored key performance metrics and made real-time decisions based on findings with a focus on maximizing lead generation and conversions on our website and Amazon driving a 418% increase in sales from 2020 – 2021.• Developed social media strategies and managed social media channels (Instagram, Facebook, etc.) to increase followers & engagements. Created 747 posts with1.9M impressions in 2022.• Collaborated with PR Agency to secure unpaid coverage across media outlets, including The Rachael Ray Show, This Old House, USA Today, and The Wall Street Journal. Overall reach for 2022 season (Feb – Sept) was 561,542,661.• Managed strategic partnerships with Amazon Launchpad Program, Home Shopping Network, Advisory Board, affiliates, vendors, and consultants. -
Global Product Marketing ManagerAfl Jul 2019 - Apr 2021Duncan, Sc, UsResponsible for investigating, formulating and implementing strategic divisional product marketing initiatives within a a larger global corporate structure. • Led the B2B global go-to-market strategies to launch and scale new products and services for the Test & Inspection Division ($33M) within AFL Corporation ($1B).• Created and executed integrated process that defined requirements for product launches. Tracked, measured, and reported on the success of field marketing activities to executive team & employees.• Collaborated with product managers, engineering, sales, and internal agency to define, create and distribute content to drive engagement and sales with key customers and segments. • Drove double-digit growth with reseller program that focused on training their internal sales teams on how to sell our products. Created and populated an online Learning Management System (LMS) with over 30 modules that featured video demos, key benefits, and competitive analysis for our products. The LMS was so successful, other divisions asked to participate. -
Senior Marketing ManagerConcepts Nrec Oct 2014 - Jul 2019White River Junction, Vt, UsRebranded the company and all marketing communications for four business units: Engineering, Software, Manufacturing, and Training. Created global brand guidelines and key messaging for Automotive, Aerospace, Aviation, Government, Industrial, Energy, and Medical Device markets.• Transformed sales and marketing from dated outbound model to dynamic content-based inbound model. Increased lead generation by over 300% and drove record sales for 30-year-old company. • Planned, developed, and executed account-based marketing (ABM) campaigns after conducting market research and analysis to identify high-value verticals and accounts.• Created and managed internal “Customer First” program to improve corporate NPS score. -
Marketing Project Manager - Msaas Field ServicesSchneider Electric Jan 2014 - Oct 2014Rueil Malmaison, Paris, FrManaged communication plans for two global strategic launches: new building automation platform and new onsite & managed Software as a Service (SaaS) offer.• Responsible for creating and executing the global marketing strategy for new building management system (BMS) hardware, software, and service offers. Worked with colleagues to create targeted messaging for specific accounts in healthcare, security, and hospitality customers.• Administrator and top contributor for online social business community developed to capture VoC feedback, drive sales, spread best practices, and differentiate Schneider Electric.• Represented the Buildings business unit at meetings for global strategic corporate initiatives.• Chairperson of the Wise Women of Schneider Electric at the Boston One Campus. The group focused on outreach, mentoring, empowerment, and networking for women across Schneider Electric. -
Marketing Project Manager - Smartstruxure Solution - EcobuildingsSchneider Electric Feb 2010 - Oct 2014Rueil Malmaison, Paris, FrResponsible for creating and executing the global communications plan for Schneider Electric’s next generation intelligent Building Management System. Project represents a multi-year, multi-million dollar investment by the company to integrate the management of its core competencies in power, data centers, process control, building management and security.
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Manager, Marketing Communications Automotive SystemsBose Corporation Jan 2007 - Feb 2009Framingham, Massachusetts, UsLed global Marketing Communications team (Europe, Asia, and China) to develop and execute worldwide programs for the automotive division. ● Responsible for a $1.7M budget. Project managed strategic initiatives with the in-house PR agency, internal communications agency and external vendors. ● Member of a 6-person team that developed divisional strategic planning process that connected product roadmap, market feedback, divisional innovation plan, and long-range sales goals into a coordinated short-and long-term business plan. ● Managed divisional re-branding for all outbound marketing materials worldwide. Managed global rollout of project and reviewed all new materials to ensure compliance to new standards.● Project managed $400k divisional multi-media show used globally at high profile consumer events, including international car shows, to deliver the Bose experience. -
Director Of MarketingPointright Inc. Jan 2004 - Jan 2007Developed and executed integrated marketing plans for existing/new SaaS products for healthcare analytics company. Managed pricing, promotional strategy, advertising, trade shows, and collateral. ● Evaluated ROI of programs relative to lead generation, overall revenue and market share.● Created new sales program that fundamentally changed the way we engaged with customers. ● Rebranded the company to reflect new strategic focus ● Created targeted messaging for new risk management assessment program for healthcare facilities. Program grew to over $1.3 million in its second year. ● Managed public relations and secured 24 speaking engagements for corporate clinicians, researchers and executive staff. Worked closely with industry publications on article placement.
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Marketing Communications ManagerAvici Systems Apr 2000 - Sep 2003UsResponsible for worldwide communications for Internet start-up focused on core routing. ● Created ads, data sheets, white papers, multimedia pieces, brochures, event graphics, and PowerPoint presentations used to educate prospective customers on Avici's ground-breaking technology. ● Member of a 4-person marketing team that took Avici Systems public in one of the most successful IPOs of 2000. Our story was featured on the TV show 48 Hours. ● Helped launch multiple new products with sales tool kits, press/analyst tours, and collateral for sales people and global channel partners.● Worked with executive team to craft investor relations presentations before and after IPO.● Worked with PR Agency to increase awareness in the market and to neutralize aggressive negative attack campaign by our competition.
Barbara Shea Skills
Barbara Shea Education Details
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University At AlbanyBusiness/Corporate Communications -
Alfred UniversityGeneral
Frequently Asked Questions about Barbara Shea
What company does Barbara Shea work for?
Barbara Shea works for Momentum Iot
What is Barbara Shea's role at the current company?
Barbara Shea's current role is Marketing Strategist | Brand Builder | Mentor.
What is Barbara Shea's email address?
Barbara Shea's email address is ba****@****ics.com
What is Barbara Shea's direct phone number?
Barbara Shea's direct phone number is (802) 296-2321*****
What schools did Barbara Shea attend?
Barbara Shea attended University At Albany, Alfred University.
What skills is Barbara Shea known for?
Barbara Shea has skills like Marketing Communications, Strategy, Cross Functional Team Leadership, Lead Generation, Strategic Planning, Management, Business Development, Marketing, Corporate Branding, Email Marketing, Advertising, Leadership.
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