Brittany Shepard Email & Phone Number

Phoenix, Az, Us

- Oversees the strategy and execution of email and SMS channels, including campaign creation and management, automation planning and analysis, and segmentation with zero party data- Handles all copywriting and design in accordance with brand standards across channels- Handles channel communication with DTC, B2B, and influencer audiences, assisting with brand management, customer service, and sales- Executes miscellaneous digital marketing tasks like creating landing pages, creating guerrilla marketing techniques, and providing printed collateral for different teams and events- Regularly drove $58,000 in monthly revenue across channels, while growing open rate 25%+ and click rate 200%+

- Works with a variety of clients to determine marketing, advertising, content, and operational needs- Acts as a marketing manager by launching workshops and online courses, creating and maintaining websites and landing pages, creating content and managing social media, writing and reviewing emails, and planning and managing in-person retreats and eventshttps://www.britshepard.com/

- Responsible for the strategic vision, management, execution, and analysis of all marketing efforts including email, social media, paid advertising, influencer marketing, internal marketing, and more for both the B2C and B2B arms of the business- Led a creative team in the direction and execution of comprehensive campaigns including weekly updates, major sales, and nationwide community online events, as well as miscellaneous initiatives such as blog posts and recipe guide creation- Grew email marketing to consistently have 55%+ open rates and initiated new loyalty campaigns. Managed an agency on paid lead gen campaigns, dropping CAC by 30%+- Served on the senior leadership team, managing the marketing budget including platform and process optimization, as well as ad spend and content creation- Worked closely with the Brand Manager and Director of Growth on communication around rebrand, B2B commissions, internal course creation and more- Executed on miscellaneous initiatives such as website updates and management, landing page and funnel building and management, product packaging updates and more

- Lead contact on KA-ME 50th birthday influencer marketing campaign, including research, vetting, negotiation, and content review across blog, Instagram and YouTube channels- Created exhaustive creative brief to educate influencer partners on brand messaging, dos and don’ts and FTC guidelines to ensure final content exceeded client expectations - Serve as main point of contact with influencers, facilitating positive relationships that led to brand loyalty- Manage organic social channels for Amore, Andrew & Everett, and KA-ME, crafting copy and visuals as well as responding to customer inquiries and concerns- Monitored and analyzed organic and paid social statistics across Facebook, Instagram, and Pinterest in order to set tactics and metrics for upcoming content- Proactively monitored trends and potential partnerships to further the reach of brands

- Recruited, trained, and managed 35+ individual contributors working in consumer facing roles and creating digital content (long form writing, audio clips, and video)- Developed and maintained branding guidelines and standards for high touch, direct to consumer products- Fostered a high performance and all-remote community through team meetings, webinars, group chats, and continuing education opportunities- Worked cross-functionally to develop new products, engage with customer feedback, and creatively plan marketing for launches across portfolio of brands- Drove strategy and creation of email and SMS campaigns (including ongoing drip emails), leading to over $200,000 in annual sales and a quarter of revenue across all brands and an average open rate of 28% (industry average 21.5%)- Led strategy and tactical execution of social media channels, including managing team of content creators and customer service representatives on organic and paid social campaigns

- Work directly with clients and corporate wellness groups to determine diet, lifestyle, and supplement recommendations in order to achieve optimal wellness- Perform market research for positioning and aggregates client feedback to craft future offerings- Perform all business operations functions, including invoicing, budgeting, process creation and management, collateral design and distribution, event management, and outreach and partnerships

Greater Boston Area

Responsible for hiring and weekly payroll of 600+ part-time staff. Assists in human capital management efforts across the department. Acts as a liaison between the department and central offices in the university including student employment and human resources, as well as departments throughout campus. Assists in multi-year strategic planning and continuous improvement processes. Implemented electronic hiring, crafted new marketing efforts, and held first ever in house job fairs.

Worked with the women's ice hockey team on day to day operations. Assisted coaching staff with travel arrangements and reimbursements. Assisted in team travel efforts including meals and hotel arrangements. Additionally, acted as a liaison between the business office and equipment room to order team equipment, uniforms and apparel for all teams within the department. Helped manage budgets and needs amongst teams. Worked with sourcing and accounts payable to reconcile accounts with outside vendors.

Aided the Accounts Coordinator and business office staff in daily tasks. Assisted in reviewing travel reports and disbursement forms and completed procurement.

Greater Boston Area

Worked with a team of account executives from Boston University's PRLab as well as the GM of the Boston Blades. Assisted with ongoing PR efforts including the weekly newsletter, social media campaign, and other promotional efforts.

Worked with the Accounts Coordinator in overseeing the entire Athletics Department through the Business Office. Assisted in filing paperwork, copying documents, and importing computer data including team travel and expenses.

Boston, Ma

Worked with team of ten to conceptualize, plan and execute special fundraising events and programs as well as contributed to the foundation’s charitable cornerstones. Also assisted in the daily in-game operations including selling 50/50 raffle tickets and the Tweet Your Ticket promotion. Selected as a grand prize winner of the Monster Service Award in May 2013.

Master Of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

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B.S., Mass Communications - Public Relations

Activities and Societies: Marching Band, Pep Band, Tau Beta Sigma, Association of Women in Sports Media

Diploma