-Ideate and develop show concepts for the rebranded grid launch based on the new pillars mandate.-Work with the different teams and departments to identify and roll out content strategy including visual, audio, and editing style guides for each show.-Identify and brief internal and external productions to execute the new shows.-Executive production and oversight of shows on Abu Dhabi TV and Emirates TV.-Formulate and roll out efficient and streamlined workflows for internal productions.-Develop and review content during pre-production, production, and post-production.-Manage key stakeholders for specialized shows.-Coordinate the broadcast and launch event program.-Created "Salem", Abu Dhabi Media Network's first virtual presenter created and driven entirely by A.I.

-Lead and mentor a diverse creative team consisting of directors, producers, writers, editors, and animators.-Develop, write, and pitch projects tailored to client requirements and expectations.-Produce and direct high-quality films and documentaries for a diverse client base, including ADNOC, NatGeo Abu Dhabi, ADTV, DOH Abu Dhabi, MASDAR, and more.-Manage project workflows and ensure the timely delivery of all deliverables.-Maintain and enforce strict quality control standards for all produced content.-Research, prototype, and implement innovative technologies and workflows, such as Unreal Engine for filmmaking and remote filming for virtual events.-Manage high-profile client relationships, ensuring satisfaction and fostering long-term partnerships.-Expand the company's clientele and service offerings, driving business growth and diversification.Additional Skills:-Strong leadership and communication abilities-Comprehensive understanding of the creative process in media production-Excellent project management and organizational skills-Ability to adapt and innovate in a rapidly changing industry-Proven track record in client relationship management and business development

-Helping to realizing the Public Diplomacy Office’s creative and film agenda-Conceptualizing overarching creative concepts and disseminating them through different mediums-Identifying and managing a team to realize the concept from start to finish-Hands-on and on the ground execution of projects like Arab Reading Challenge and Arab Hope Makers-Producing tailored creative strategies and timelines for each project

-Managing Quest Arabiya's first original programming King Of The Streets. Selected as part of Emirates Airlines ICE catalog.-Producing and field directing Back To The Wild, a wildlife conservation film for the Environment Agency of Abu Dhabi.-Creative conceptualization and writing of treatments for pitches and projects.

-Responsible for creating, implementing and editing all visual aspects of the variety show Anta Wa Nabila

A freelance filmmaker with work spanning over 30 countries and a variety of award-nominated and winning films, from Cannes Film Festival to Dubai International Film Festival to New York Film Festival to name a few. Focuses include Writing, Directing, Cinematography and Editing.